Using Social Media for:Learning, Teachingand MarketingJohn Dornerhttp://go.ncsu.edu/jdornerjohn_dorner@ncsu.edu2013 Nutrit...
Objectives of Social MediaListenLearnShareMarketing
Basic tenets of marketingcommunications●Build relationships●Influence●Persuade●Move to action
Social MediaSo stopbroadcasting...have aconversationBroadcast MediaIS NOT
Relationships
Conversations
Conversations - How?●Ask questions●Respond●Make them comfortable●Be interesting●Be present
Learn to walk before you run
How do I start?●Find the right network●Build your PLN●Use tools●Go mobile
How do you get started?●Start small●Start with a friend●Join the right networks●Build your personal network●Use it to stay...
Where to start?●Narrate your work●Narrate your life●Learn from others●Help others
What do you have to share?
A ThoughtVictor Villegas @OSUExtTech#CoopExt Master Gardeners are some of thegreatest volunteers youll find anywhere!#land...
Something You LearnedKelly Brannock @kellybrannockAbility to communicate and engage w others isessential for new librarian...
AnnouncementsValleyCrest @ValleyCrestDont miss next weeks #landscapechat with@ACEMentorInc. Great program for youthin #Arc...
Thank someoneValleyCrest @ValleyCrestSeriously! What a great discussion. Thanks to@BackyardWisdom for your wisdom... we al...
Something you readDeborah Crandall @debor226One in five North Carolinians lack healthinsurance goo.gl/CpqPjMaggie Lawrence...
Ask a questionCDCObesity @CECObesitySchools influence childrens eating habits. Doesyour school have strong nutrition stand...
Something you sawJennifer Smith @dgco_gardenerSeeing lots of aster yellows disease inflowers dispite warm dry weather: bit...
Something you are proud ofEmpoweringPeople @DouglasClementJust helped a lady with a recipe forreduced-salt pickles. So gla...
Something made you mad or sadJamie Seger @jamies4familiesI swear I spend more time filling out paperwork totravel than I d...
Something made you happyFǽhƶy Άbdul Raẖmān @nmmoneyCongrats @programeval... on the "new" position.John Dorner @jdornerWOO ...
What are you doing?Howard Rheingold @hrreingoldHeading for KQED Forum this morning for 10 AMinterview abt #netsmart kqed.o...
Be humorousFunny One Liners @funnyonelinersThe cashier told me "Strip down, facing me." Howwas I to know she meant my debi...
Retweet someone elses postTerrence Wolfork @trwolfork10 Reasons Twitter Works in Education zite.to/MZdeZZ via @ziteSusan C...
Be profoundMarshall Stewart @MarshallStewartMotivational Moment - Teach - You dont have tobe in a classroom to teach. We t...
Whats the mostimportant thingto remember?
HAVE FUN!!!
What could gowrong???
Questions?slideshare.net/jdornerJohn Dornerhttp://go.ncsu.edu/jdornerjohn_dorner@ncsu.edu
Image CreditsMegaphone: http://www.flickr.com/photos/theparadigmshifter/470341923/Foal Walking - http://www.flickr.com/pho...
Social media (SM) is different from broadcast media. Whether it isFacebook, Twitter, Pinterest, Google+ or any other socia...
Using Social Media for Learning, Teaching and Marketing
Using Social Media for Learning, Teaching and Marketing
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Using Social Media for Learning, Teaching and Marketing

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Social media (SM) is different from broadcast media. Whether it is Facebook, Twitter, Pinterest, Google+ or any other social media tool, SM can be used to build relationships, share information and learn. We'll look at how you can use SM for the different aspects of your job. We learn best when we have others to discuss what we are learning and ask and answer questions. Build your own personal learning network and see how much fun and easier it is to learn with others.
Teaching is different with social media. It should be more personal and more interactive. It is scary because you are no longer the 'sage on the stage', but rather take the role of guide and even co-learner. Marketing is more of a byproduct of social media rather than the primary goal. If you build relationships and have conversations, then the marketing will happen.

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Using Social Media for Learning, Teaching and Marketing

  1. 1. Using Social Media for:Learning, Teachingand MarketingJohn Dornerhttp://go.ncsu.edu/jdornerjohn_dorner@ncsu.edu2013 Nutrition AssistantsMulti-State Conference
  2. 2. Objectives of Social MediaListenLearnShareMarketing
  3. 3. Basic tenets of marketingcommunications●Build relationships●Influence●Persuade●Move to action
  4. 4. Social MediaSo stopbroadcasting...have aconversationBroadcast MediaIS NOT
  5. 5. Relationships
  6. 6. Conversations
  7. 7. Conversations - How?●Ask questions●Respond●Make them comfortable●Be interesting●Be present
  8. 8. Learn to walk before you run
  9. 9. How do I start?●Find the right network●Build your PLN●Use tools●Go mobile
  10. 10. How do you get started?●Start small●Start with a friend●Join the right networks●Build your personal network●Use it to stay up-to-date●Give value
  11. 11. Where to start?●Narrate your work●Narrate your life●Learn from others●Help others
  12. 12. What do you have to share?
  13. 13. A ThoughtVictor Villegas @OSUExtTech#CoopExt Master Gardeners are some of thegreatest volunteers youll find anywhere!#landscapechatMitch Owen @DrMitchOwenI have been exploring using a pintrest page topresent my leadership model. Really wondering ifthis is another way of teaching the concepts.
  14. 14. Something You LearnedKelly Brannock @kellybrannockAbility to communicate and engage w others isessential for new librarians #ceforum12Empowering People @douglasclementFour Principles For the Open World www.ted.com/talks/lang...Joe Zublena @NCCESDrZInteresting pro-farming video going viral www.youtube.com/watch?v=48H7zOQrX3U
  15. 15. AnnouncementsValleyCrest @ValleyCrestDont miss next weeks #landscapechat with@ACEMentorInc. Great program for youthin #Architecture, #Construction & #EngineeringSarah Baughman @programevalJust saw the lineup for #NeXc2012! Lots of goodstuff from amazing #coopext folks like @ndbob@sjudd @aafromaa @abcrocker @jdorner & moreACESedu @ACESeduNew publication on the ABCs of ClimateVariability bit.ly/OJJQOD #Alabama #agchat
  16. 16. Thank someoneValleyCrest @ValleyCrestSeriously! What a great discussion. Thanks to@BackyardWisdom for your wisdom... we alllearned a ton #landscapechatFamilyFoodsFitness @FFFCoPThanks @USDA for answering our questions &continuing to be a valuable discussion-all levelspromoting/providing healthyoptions! #schoolfoodsrule
  17. 17. Something you readDeborah Crandall @debor226One in five North Carolinians lack healthinsurance goo.gl/CpqPjMaggie Lawrence @BackyardWisdomInspirational RT @WDCGardener: Video Wed:Wangari Gardens in DC bit.ly/MZREnF #communitygardens #urbanag#gardendc #gardening
  18. 18. Ask a questionCDCObesity @CECObesitySchools influence childrens eating habits. Doesyour school have strong nutrition standards? go.usa.gov/rnZY #AskUSDA #schoolfoodsruleJohn Dorner @jdornerstorify.com/ or http://www.scoop.it/ which do youprefer? why?
  19. 19. Something you sawJennifer Smith @dgco_gardenerSeeing lots of aster yellows disease inflowers dispite warm dry weather: bit.ly/P9J98J #LawrenceKS #gardenMolly A. Sandfoss @masandfossHops... who wants a beer? twitpic.com/acs9io
  20. 20. Something you are proud ofEmpoweringPeople @DouglasClementJust helped a lady with a recipe forreduced-salt pickles. So glad to helppeople continue to enjoy... fb.me/RexJFQ6hJanyne Kizer @jmkizerSwam 2700 meters in 1 hour and 21 minutes andfelt good. Lots of kicking in the warm up warm updrills (~14:30) 2x, ... bit.ly/OooT1N
  21. 21. Something made you mad or sadJamie Seger @jamies4familiesI swear I spend more time filling out paperwork totravel than I do actually traveling... sighBen MacNeill @chillnc"I really regret that last tangry BBQ taco" - mystomach the rest of the afternoon.
  22. 22. Something made you happyFǽhƶy Άbdul Raẖmān @nmmoneyCongrats @programeval... on the "new" position.John Dorner @jdornerWOO HOO!!! Google Spreadsheets adds cellprotection support.google.com/docs/bin/answer.py?hl=en&answer=63175 What features aremissing THAT YOU USE in Excel?
  23. 23. What are you doing?Howard Rheingold @hrreingoldHeading for KQED Forum this morning for 10 AMinterview abt #netsmart kqed.org/a/forum/R201208291000Moly A. Sandfoss @masandfossGetting up w/ the chickens b/c Im going 2 b w/chickens, goats, sheep, pigs & cows 2day @ 66thAnnual McDowell Co. Youth Livestock Show. :)Kevin Gamble @k1v1nIm at Starbucks (Cary, NC) 4sq.com/PsZvvG
  24. 24. Be humorousFunny One Liners @funnyonelinersThe cashier told me "Strip down, facing me." Howwas I to know she meant my debit card? RT@OccupyPurpleOBCar Talk @cartalk#Toyota recalls RAV4 for loose suspension nuts...Shhh, if NPR recalls loose nuts, were done for!bit.ly/RcVlaZ
  25. 25. Retweet someone elses postTerrence Wolfork @trwolfork10 Reasons Twitter Works in Education zite.to/MZdeZZ via @ziteSusan Colucci @SuzyNCSURT @TheBlissfulChef Its about time: Doctorswriting prescriptions for fresh fruits andvegetables for obese patients bit.ly/MKzoiS
  26. 26. Be profoundMarshall Stewart @MarshallStewartMotivational Moment - Teach - You dont have tobe in a classroom to teach. We teach every day inwhat we say and how we live our lives.Molly A. Sandfoss @masandfossMy guiding work philosophy... WWJT (Whatwould Joe think?)
  27. 27. Whats the mostimportant thingto remember?
  28. 28. HAVE FUN!!!
  29. 29. What could gowrong???
  30. 30. Questions?slideshare.net/jdornerJohn Dornerhttp://go.ncsu.edu/jdornerjohn_dorner@ncsu.edu
  31. 31. Image CreditsMegaphone: http://www.flickr.com/photos/theparadigmshifter/470341923/Foal Walking - http://www.flickr.com/photos/smerikal/7433100696/Conversations: http://www.flickr.com/photos/jonathancroughton/4701446110/Thank you: http://www.flickr.com/photos/desiitaly/2372258159/
  32. 32. Social media (SM) is different from broadcast media. Whether it isFacebook, Twitter, Pinterest, Google+ or any other social media tool, SMcan be used to build relationships, share information and learn. Well look athow you can use SM for the different aspects of your job. We learn bestwhen we have others to discuss what we are learning and ask and answerquestions. Build your own personal learning network and see how much funand easier it is to learn with others.Teaching is different with social media. It should be more personal andmore interactive. It is scary because you are no longer the sage on thestage, but rather take the role of guide and even co-learner. Marketing ismore of a byproduct of social media rather than the primary goal. If youbuild relationships and have conversations, then the marketing will happen.Description of session
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