How can Apple survive the war against Google and Facebook?

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User identityTo capture the users’online identity through theircontent and activitiesUser interfacesTo control how usersaccess and express theiridentity( devices, browsers, OS,websites, … )By securing both fronts, the winner creates a synergy thatstrongly locks the user in its environment. 3 / 10

User Identity Built large user identity, but is weak on the user interfaces front Google invests billions User Interfaces on both frontsBuilds some interfaces,distributes Android tomanufacturers, andcentralizes user identitiesunder Google+ A wide variety of interfaces but is very weak on the user identity front 4 / 10

Both Google and Facebook will offer low-priced devices thatintegrate their billion users’ identities.Will social media users select a device that seamlesslyconnects to and shares their online identity, or an Appledevice that ignores it? Fact is, if Apple cannot secure the identity front fast, their customers will switch to Google or Facebook. 5 / 10

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Complete identity built through real-life social contexts Friends Sport Followers eLearning Fans Family Public Collectors DatingCrowdsourcing Groups & Associations Work Portfolios Departments Gaming Recruiting eGouvernment Medical Role-playing Interviews Legal eCommerce Customers Investors Public relations An identity built in one year on Hibe is greater than one built over five years on Facebook 7 / 10

Hibe users are: free to present themselves as they want in each of their social contexts to strengthen their identity; free to share differently depending on the type of social context to enable deeper interactions; and free to truly delete their information at any time in order to build the trust required for a wide range of interactions. 8 / 10

Apple is to innovativeinterfaces,as Hibe is to identitybuilding. The Hibe – Apple symbiosis achieves a synergy far superior than Google or Facebook could ever possibly reach. 9 / 10

Site: https://www.hibe.com/Blog: http://blog.hibe.com/Email: presentations@hibe.com 10 / 10

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How can Apple survive the war against Google and Facebook?

by Jean Dobey

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How can Apple survive the war against Google and Facebook? Presentation Transcript