The Social Internet
                       and how we can use it
               to empower ourselves and our communities

...
e-mail, msn, skype




Friday, April 24, 2009
e-mail, msn, skype



            We can send
             messages
             faster and
            farther than
     ...
IDs, comments, tags,
                             bookmarks,
                                & feeds




Friday, April 24,...
the universe of web 2.0



                         IDs, comments, tags,
                             bookmarks,
         ...
the universe of web 2.0


                         weblogs

                           IDs, comments, tags,
              ...
the universe of web 2.0


                          weblogs

                               IDs, comments, tags,
         ...
the universe of web 2.0


                          weblogs

                               IDs, comments, tags,
         ...
the universe of web 2.0


                          weblogs
              project
               sites
                   ...
the universe of web 2.0
                         wikis

                                  weblogs
              project
  ...
the universe of web 2.0
                         wikis

                                  weblogs
              project
  ...
the universe of web 2.0
                         wikis
                                                               mash...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
New Internet Tools
         ! Blogs

         ! Social Networks

         ! Photo-sharing

         ! Video-sharing

     ...
With digital tools, we can share all kinds of
                content, including photos and videos.
Friday, April 24, 2009
The Social Internet

           2007: 1.5 billion
         people have access to
                                         ...
Friday, April 24, 2009
Friday, April 24, 2009
“An estimated 3.5
                         billion mobile phones
                              are now in use
            ...
More people connected to the Internet means
           more people connected to each other.
Friday, April 24, 2009
Friday, April 24, 2009
                                                                                                   ...
The Internet Advantage
                 !Producers and
                         distributors face
                        ...
digiactive.org




Friday, April 24, 2009
wearemedia.org




Friday, April 24, 2009
Terminology


      !Web 2.0
      !Social Media
      !Participatory
            Media




Friday, April 24, 2009
What makes it Web 2.0



           ! AVATARS are our online
                 identities and include
                 user...
What makes it Web 2.0



            ! TAGS let us label
                  information so that it’s
                  easi...
What Makes it Web 2.0
           What makes It Web 2.0




      ! COMMENTS allow us
            to express ourselves and ...
What makes it Web 2.0



          ! The social web helps us
                ORGANIZE information
                accordin...
What makes it Web 2.0
        ! Web 2.0 tools are
              great for helping
              us VISUALIZE
             ...
What makes it Web 2.0




            ! The ability to SHARE with just a click or two is what
                  makes soci...
The Machine Is Us/ing Us



Friday, April 24, 2009
Social Media Exchange, Beirut
                         www.socialmediaexchange.org
                                info@sm...
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The Social Internet for Social Change

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This is a presentation we give to groups of civil society actors to brief them on the concepts of Web 2.0 before we start hands-on workshops in blogging and Facebook activism. Also available in Arabic.

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  • Slide 1: The Social Internet and How We Can Use It to Empower Ourselves and Our Communities
    Slide 2: You already know that the Internet has revolutionized the way we communicate by enabling digital information to travel faster across long distances than ever before. And you may be familiar with applications like email, MSN (which is also called Internet Relay Chat), and Skype, which allows us to talk over the Internet as if we were on the telephone, but for free.
    Slide 3: E-mail, MSN, and applications like Skype, which allow you to speak over the Internet as if you're talking on the telephone are making it easy for us to send messages faster and farther than ever before.
    Slide 4–12: The big picture of the 'universe' of Web 2.0. This diagram shows many of the different segments of the social web, how they all overlap, and how they are all connected through common elements like usernames and profiles (IDs), comments, tags, URLs (bookmarks), and RSS feeds.
    Slide 13–20: This is a series of examples of many different types of social media tools and sites that are helping us to share and distribute information not just faster but in ways that can empower ourselves and our communities.
    Slide 21: Driving the development of these tools are faster Internet speeds and lower prices for digital cameras, mobile phones, and audio and video recorders as well as our desire to find for ways to share the moments we captured with family and friends.
    Slide 22: The truth is that the Internet was always designed to be a social place full of diverse voices, where people could share experience and expertise, but only recently have enough people gained access to the Web for it to have the potential to realize its promise to democratize society.
    Slide 23: As mobile phone service expanded, we also began linking our phones to the web to further extend the reach of our networks so that we can connect with them on the move or from places that don’t have adequate electrical, telephone, or Internet infrastructure.
    Slide 23-25: More people connected to the Internet means more people connected to each other. And more people connected to each other means that we have the potential to leverage these networks for real social change. In the past, only people with some form of political or economic power could transmit information across broad networks.
    Slide 26–27: Now, thanks to the Internetʼs decentralized network, we can choose how, when, and from whom we will receive our information, and we can also post information ourselves. Instead of listening to those who say “take it from us,” we can “take it from each other.” As a result, we (the people formerly known as the audience) are using these media and networks not only to draw attention to right, social justice, and civil society issues but also to influence their progression with new forms of organization and action.
    Slide 28: In addition to making it easier to network and share, everal things about the Internet make it especially different from traditional media systems, like newspapers and broadcast TV and radio:
    1) There are lower barriers to access for producers and distributors of information and content
    2) It’s a decentralized network, meaning that it’s harder for any one power or group of powers to regulate it, although we are seeing some governments and companies try.
    3) A producer of content can broadcast and target his or her message at the same time.
    4) Digital information at its most basic level consists only of 1s and 0s. This means that when data is transferred from computer to computer or application to application, the information always stays the same. It may look different, depending on the context in which it is being displayed but the data itself will always be an exact copy.
    Slide 29: Digiactive.org is an example of how one group of activists are using such techniques to encourage other activists to do the same. The blog, started in early 2008, is run by volunteers working around the world. Their aim is to document tools and tactics activists are using to empower themselves and their communities. They are not alone in their efforts. Over the past couple of years, people around the world seeking free speech, social justice, civil and human rights, an end to war and poverty, and sustainable development for all have begun thinking about how to exploit the networks and tools that arise from the Internet as a force for positive social change.
    Slide 30: Another resource is wearemedia.org, which contains training modules and case studies for nonprofit and civil society organizations who want to leverage social media to fulfill their mission.
    Slide 31: All these tools are part of something called Web 2.0. Web 2.0 refers generally to a second, more interactive and dynamic phase of the World Wide Web. In the first phase, webpages were static. They presented information but rarely gave readers the opportunity to contribute to, customize, edit, or share that information. Web 2.0 tools are also often called “social media” or “participatory media.”
    Slide 32: Most Web 2.0 sites use several common features to help us organize and distribute information, while also keeping our personal data safe. They include
    1. Avatars
    2. Tags
    3. Feeds
    4. Comments
    5. Ways to rank content
    6. Ways to organize information according to your personal needs or preferences
    7. Ways to share information quickly or even automatically with other people or applications (integration)
    Slide 33: In addition to helping us share information, these applications also help us organize and filter it so that we find what we need and so that our individual work can become a common resource or a kind of collective intelligence. When a website is updated, for example, an RSS feed can bring the new information directly from the site to our computer with an application called a reader. RSS stands for “really simple syndication.” Tags are another useful tool for organization and sharing. In addition to labeling our own research, if a group of people with the same interest use the same tag to describe information about that interest, then they are creating a resource for a whole group.
    Slide 34: Most Web 2.0 sites have space for people to post comments. The website owner can choose how to moderate those comments. Many sites also allow their users to rank content. Usually, when content is highly ranked, it gets “promoted” to a web site’s front page. Lower-ranked content is still available, but not featured.
    Slide 35: Search engines, personal portals, readers, and lots of other applications let us find and arrange information according to our priorities. If I want headlines about technology in Lebanon, I can create a news alert for that. If I need to look up words a lot, I can add a widget or module that allows me to connect directly to an online dictionary. If I’m in the field a lot and want to keep up with the weather, I can do that, too.
    Slide 36: Online maps have changed the way we’re able to see information and understand relationships. Maps combined with another set of data are called mash-ups. But a mashup can also be made without maps. Basically, a mash-up merges two or more ideas to create a new way of seeing things.
    Slide 37: As you get familiar with the social internet and the way it works, you’ll begin to think of new ways to approach your work and the relationships it encompasses. In fact, it’s quite possible that you may even start to see your work and life more in terms of the relationships it sustains rather than primarily in terms of the goals you achieve or the deliverables you produce.
    Slide 38: This is what a digital anthropology professor from Kansas was trying to help us understand when he made The Machine Is Us/ing Us. He posted the movie to YouTube in early 2007, just about a year after the video-sharing service really took off. Since then, it’s been translated into several languages, including Arabic. The first part explains why digital content is the foundation for all of this sharing, since the information doesn’t change no matter what the format in which it’s presented--on the web, on a mobile, in a blog, or an RSS feed. It also points out that every time we click on a link on the web or post content, we’re contributing to an ever-expanding and fairly well-organized pool of collective intelligence. The second part of the short video imagines billions of people being able to carve out their own space for expression on the Internet, what kind of an impact that may have on the world around us, and how it will inspire us to rethink the way we do things. In an interview about making the film, the professor, Michael Wesch, made a direct connection between the proliferation of these tools, their adoption by us “the people formerly known as the audience,” and their potential to do good in our hands.
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The Social Internet for Social Change

  1. 1. The Social Internet and how we can use it to empower ourselves and our communities Friday, April 24, 2009
  2. 2. e-mail, msn, skype Friday, April 24, 2009
  3. 3. e-mail, msn, skype We can send messages faster and farther than ever before. Friday, April 24, 2009
  4. 4. IDs, comments, tags, bookmarks, & feeds Friday, April 24, 2009
  5. 5. the universe of web 2.0 IDs, comments, tags, bookmarks, & feeds Friday, April 24, 2009
  6. 6. the universe of web 2.0 weblogs IDs, comments, tags, bookmarks, & feeds Friday, April 24, 2009
  7. 7. the universe of web 2.0 weblogs IDs, comments, tags, bookmarks, & feeds multimedia storytelling Friday, April 24, 2009
  8. 8. the universe of web 2.0 weblogs IDs, comments, tags, bookmarks, & feeds social networking multimedia storytelling Friday, April 24, 2009
  9. 9. the universe of web 2.0 weblogs project sites IDs, comments, tags, bookmarks, & feeds social networking multimedia storytelling Friday, April 24, 2009
  10. 10. the universe of web 2.0 wikis weblogs project sites IDs, comments, tags, bookmarks, & feeds social networking multimedia storytelling Friday, April 24, 2009
  11. 11. the universe of web 2.0 wikis weblogs project sites IDs, comments, tags, bookmarks, & feeds the mobile web social networking multimedia storytelling Friday, April 24, 2009
  12. 12. the universe of web 2.0 wikis mashups & information weblogs visualization project sites IDs, comments, tags, bookmarks, & feeds the mobile web social networking multimedia storytelling Friday, April 24, 2009
  13. 13. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  14. 14. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  15. 15. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  16. 16. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  17. 17. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  18. 18. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  19. 19. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  20. 20. New Internet Tools ! Blogs ! Social Networks ! Photo-sharing ! Video-sharing ! RSS ! Social Bookmarking ! Personal Portals Friday, April 24, 2009
  21. 21. With digital tools, we can share all kinds of content, including photos and videos. Friday, April 24, 2009
  22. 22. The Social Internet 2007: 1.5 billion people have access to on ti the Internet. tra ne e tP e rn te In l ba 1996: Just 46 million lo G people worldwide have access to the Internet. Friday, April 24, 2009
  23. 23. Friday, April 24, 2009
  24. 24. Friday, April 24, 2009
  25. 25. “An estimated 3.5 billion mobile phones are now in use around the world— more people now have one than don’t.” Landlines never achieved this level of penetration. Friday, April 24, 2009
  26. 26. More people connected to the Internet means more people connected to each other. Friday, April 24, 2009
  27. 27. Friday, April 24, 2009 Take it from us! fro It has the potential s No, t m ea ll hank ch oth to change power structures... . We’ er! take it http://www.bruteprop.com/v1/gallery/pages/dictator.html http://adbridge.wordpress.com/2008/04/25/digital-a-jumpstart-for-connections-on-the-web/
  28. 28. The Internet Advantage !Producers and distributors face lower barriers to access !It’s decentralized, and therefore harder to regulate !The Internet allows for data integration. Friday, April 24, 2009
  29. 29. digiactive.org Friday, April 24, 2009
  30. 30. wearemedia.org Friday, April 24, 2009
  31. 31. Terminology !Web 2.0 !Social Media !Participatory Media Friday, April 24, 2009
  32. 32. What makes it Web 2.0 ! AVATARS are our online identities and include usernames, passwords, and sometimes photos of ourselves. Friday, April 24, 2009
  33. 33. What makes it Web 2.0 ! TAGS let us label information so that it’s easier for us and others to find. FEEDS bring us information automatically when we can’t or don’t want to visit the web. Friday, April 24, 2009
  34. 34. What Makes it Web 2.0 What makes It Web 2.0 ! COMMENTS allow us to express ourselves and ! RANKING helps us filter engage in conversation. relevant content. Friday, April 24, 2009
  35. 35. What makes it Web 2.0 ! The social web helps us ORGANIZE information according to our own needs and interests with customizable platforms, searches, and content blocks. Friday, April 24, 2009
  36. 36. What makes it Web 2.0 ! Web 2.0 tools are great for helping us VISUALIZE information on maps or timelines. MASH-UPS refer to sets of data that are mashed together digitally to reveal truths that are otherwise hard to see. Friday, April 24, 2009
  37. 37. What makes it Web 2.0 ! The ability to SHARE with just a click or two is what makes social media so powerful, because it puts the means for distribution into our hands. Friday, April 24, 2009
  38. 38. The Machine Is Us/ing Us Friday, April 24, 2009
  39. 39. Social Media Exchange, Beirut www.socialmediaexchange.org info@smex.org +961 (0) 3251099 Friday, April 24, 2009

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