Socialbrite & social tools for social change

Socialbrite & tools you can use LearningLAB Oct. 1, 2010 JD Lasica Founder, Socialbrite.org jd@socialbrite.org

Relax! Creative Commons BY photo on Flickr by Tom@HK resources: http://bit.ly/mobilize

Why we’re here Nonproﬁt tech + Causes + Open source + Social media = Socialbrite

What we’ll cover 1. What you’ll ﬁnd at Socialbrite.org 2. Tools for social change

Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this talk! Hashtag: #rjcLAB10

Sharing Center socialbrite.org/sharing-center Also: Law, Gov 2.0, Cause organizations, Open source

Free handouts! Be happy!

Handout: 40 hashtags for good

Handout: 12 social action hubs

Handout: Listening dashboard

Hundreds of free tutorials

Tools for social change

Types of campaigns 1. Raise awareness for your cause or enterprise, build authority 2. Sign up new members 3. Raise funds 4. Advocacy: sign petitions 5. Take an action: micro-loans, enlist people to attend an event 6. Find new volunteers or advocates 7. Grow a mailing/newsletter list 8. Attract new Facebook or Twitter followers 9. Ask people to create content on your behalf

Campaigns with impact Equality California: Wedding registry SMA: Tweet for a Cure Grassrootsmapping & BP oil spill Human rights in Tunisia Ric O’Barry, “The Cove”

CASE STUDY No on 8 Wedding Registry 1,700 couples raised $1 million+ for Equality California

CASE STUDY Spinal Muscular Atrophy Slide show on Photobucket

CASE STUDY Tweet for a Cure 2,867 people have tweeted reaching 1.6 million followers http://gwendolynstrongfoundation.org/twitter

CASE STUDY Grassroots Mapping Balloon aerial images of Gulf Oil Spill funded by Kickstarter grassrootsmapping.org

CASE STUDY Visual storytelling campaign Human rights in Tunisia

Other campaigns with impact National Wildlife Federation raised $100,000 using social media after Gulf Oil Spill. Red Cross’s Text Haiti campaign raised $32 million. Oxfam UK received $50,000 via link in YouTube video posted day after Haiti quake. Visible Children Scholarship Program: 700 kids in Uganda receiving scholarships & mentoring.

Use the Sharing Economy Free content! Free resources! Free photos Socialbrite.org/sharing-center Free videos Creativecommons.org Free music & audio Techsoup Free software & platforms! Free expertise! WordPress & its plug-ins BarCamp Open Ofﬁce 3.0 PodCamp Drupal, Joomla & other WordCamp open source platforms Social Media Ubuntu Linux OS Club Kaltura for video

T O O L S Creative Commons Creativecommons.org • Rich source of free commercial & noncommercial images • Flickr: 156 million Attribution, Noncommercial, No Derivatives & ShareAlike licenses • Use them for your blog, website, email or print newsletter, presentations, etc. • Don’t just take. Share! ﬂickr.com/creativecommons

T O O L S Use social love handles Socialize your campaign with plug-ins, widgets

T O O L S Darfur & Google Earth Crisis in Darfur: Using Google Earth

T O O L S Google Earth’s historical layers Historic Centre of Warsaw, 1945 & today

T O O L S Do-good widgets Create a widget on Causes.com or create your own

T O O L S Online visualizations Tea Party’s ‘Contract From America’ word cloud on manyeyes manyeyes.alphaworks.ibm.com

T O O L S Online visualizations manyeyes Make your story more visual: Former Attorney General Alberto Gonzales’ testimony before Congress. manyeyes.alphaworks.ibm.com

Tools & resources What you’ll ﬁnd on Socialbrite (shortcut: bit.ly/mobilize) 24 online fundraising sites Top cause organizations Free reports Free photo, music, video directories Collaboration & project management tools Geolocation tools Free tutorials on the best way to use Facebook, Twitter & blogs How to use mobile strategically Tons more. All free & shareable.

Biggest resource: Your supporters

Let’s keep talking JD Lasica, Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica Resources at bit.ly/mobilize Bookmarks at delicious.com/socialmediacamp/mobilize Presentation at slideshare.net/jdlasica

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Socialbrite & social tools for social change

by JD Lasica on Oct 01, 2010

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Socialbrite & social tools for social change — Presentation Transcript