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Social media metrics for nonprofits

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Social media metrics for nonprofits

Social media metrics for nonprofits


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  • 1. Social media measurement:Tools & tips Social Media Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org
  • 2. What we’ll cover todayMeaningful metrics:1. Tying metrics to goals2. All about keywords (hands on)3. Google Analytics (hands on)4. Facebook Insights (hands on)5. Metrics as data visualizationQ&A, hugs, tearful goodbyes
  • 3. Relax! Flickr photo “relaxation, the maldivian way” by notsogoodphotography www.socialbrite.org/cp
  • 4. Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this preso! Hashtag: #netnon
  • 5. Metrics tool handout
  • 6. MEANINGFUL METRICSBefore you start, measure!
  • 7. ‘Data is better than gut’ Gather, analyze, act Photo on Flickr by Vee Dub (CC-BY)
  • 8. Set goals, map metricsGoals Metrics to measure Grow email list of supporters # newsletter, RSS subscribers Increase comments on blog avg. # comments/post Increase website visibility increase in traffic or linkback #s Increase positive mentions of mentions in blogs & social organization or cause networks Have visitors stick around stick rate, bounce rate Make our content more viral # of shares Get people to take action # of petition signatures Get people to attend event # of registrants, year over year
  • 9. Let’s get geeky! SEMRush search ‘socialbrite.org’ on semrush.com
  • 10. HANDS-ON DEMOKeywords are key search ‘malt.org’ on semrush.com Marin Agricultural Land Trust
  • 11. Google Keyword tool https://adwords.google.com/o/Targeting/Explorer
  • 12. Google Keyword tool
  • 13. HANDS-ON DEMOGoogle Analytics google.com/analytics
  • 14. Google AnalyticsWho loves ya, baby? See which Twitter users drive most traffic
  • 15. Keep track of traffic referrers Write down keywords driving traffic & attention
  • 16. HANDS-ON DEMOFacebook Insights
  • 17. M E T R I C S A S D ATA V I S U A L I Z AT I O NData visualizationTransparency from the Indianapolis Museum of Art http://dashboard.imamuseum.org/
  • 18. M E T R I C S A S S H A R E A B L E D ATAMap mashups with open data Broadband speeds at schools & colleges in Miami
  • 19. Other metrics tools Metricly.com (metrics dashboard) Crowdbooster.com (Twitter) Klout.com (influence score) Socialbrite roundup of Twitter tools
  • 20. RESOURCESSocialbrite Sharing Center http://socialbrite.org/sharing-center
  • 21. Don’t settle for the status quoIf you do not change direction, you mayend up where you are heading. — Lao Tse
  • 22. Thank you, let’s talk! JD Lasica, founder Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica @socialbrite http://socialbrite.org/cp