Social media metrics for nonprofits

Social media measurement:Tools & tips Social Media Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org

What we’ll cover todayMeaningful metrics:1. Tying metrics to goals2. All about keywords (hands on)3. Google Analytics (hands on)4. Facebook Insights (hands on)5. Metrics as data visualizationQ&A, hugs, tearful goodbyes

Relax! Flickr photo “relaxation, the maldivian way” by notsogoodphotography www.socialbrite.org/cp

Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this preso! Hashtag: #netnon

Metrics tool handout

MEANINGFUL METRICSBefore you start, measure!

‘Data is better than gut’ Gather, analyze, act Photo on Flickr by Vee Dub (CC-BY)

Set goals, map metricsGoals Metrics to measure Grow email list of supporters # newsletter, RSS subscribers Increase comments on blog avg. # comments/post Increase website visibility increase in trafﬁc or linkback #s Increase positive mentions of mentions in blogs & social organization or cause networks Have visitors stick around stick rate, bounce rate Make our content more viral # of shares Get people to take action # of petition signatures Get people to attend event # of registrants, year over year

Let’s get geeky! SEMRush search ‘socialbrite.org’ on semrush.com

HANDS-ON DEMOKeywords are key search ‘malt.org’ on semrush.com Marin Agricultural Land Trust

Google Keyword tool https://adwords.google.com/o/Targeting/Explorer

Google Keyword tool

HANDS-ON DEMOGoogle Analytics google.com/analytics

Google AnalyticsWho loves ya, baby? See which Twitter users drive most trafﬁc

Keep track of traffic referrers Write down keywords driving trafﬁc & attention

HANDS-ON DEMOFacebook Insights

M E T R I C S A S D ATA V I S U A L I Z AT I O NData visualizationTransparency from the Indianapolis Museum of Art http://dashboard.imamuseum.org/

M E T R I C S A S S H A R E A B L E D ATAMap mashups with open data Broadband speeds at schools & colleges in Miami

Other metrics tools Metricly.com (metrics dashboard) Crowdbooster.com (Twitter) Klout.com (inﬂuence score) Socialbrite roundup of Twitter tools

RESOURCESSocialbrite Sharing Center http://socialbrite.org/sharing-center

Don’t settle for the status quoIf you do not change direction, you mayend up where you are heading. — Lao Tse

Thank you, let’s talk! JD Lasica, founder Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica @socialbrite http://socialbrite.org/cp

http://www.bethkanter.org	1791
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http://socialmedia-strategy.wikispaces.com	81
http://storify.com	47
http://feeds.feedburner.com	38
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Social media metrics for nonprofits

by JD Lasica on Oct 19, 2011

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Social media metrics for nonprofits — Presentation Transcript