Social media measurement:Tools & tips             Social Media Forum             JD Lasica             Founder, Socialbrit...
What we’ll cover todayMeaningful metrics:1. Tying metrics to goals2. All about keywords (hands on)3. Google Analytics (han...
Relax!                              Flickr photo “relaxation, the                              maldivian way” by          ...
Today’s hashtag                                  Creative Commons                                  photo on Flickr        ...
Metrics tool handout
MEANINGFUL METRICSBefore you start, measure!
‘Data is better than gut’        Gather, analyze, act                         Photo on Flickr by Vee Dub (CC-BY)
Set goals, map metricsGoals                             Metrics to measure  Grow email list of supporters   # newsletter, ...
Let’s get geeky! SEMRush   search ‘socialbrite.org’ on semrush.com
HANDS-ON DEMOKeywords are key    search ‘malt.org’ on semrush.com     Marin Agricultural Land Trust
Google Keyword tool   https://adwords.google.com/o/Targeting/Explorer
Google Keyword tool
HANDS-ON DEMOGoogle Analytics       google.com/analytics
Google AnalyticsWho loves ya, baby? See which Twitter users drive most traffic
Keep track of traffic referrers   Write down keywords driving traffic & attention
HANDS-ON DEMOFacebook Insights
M E T R I C S A S D ATA V I S U A L I Z AT I O NData visualizationTransparency from the Indianapolis Museum of Art        ...
M E T R I C S A S S H A R E A B L E D ATAMap mashups with open data  Broadband speeds at schools & colleges in Miami
Other metrics tools   Metricly.com (metrics dashboard)   Crowdbooster.com (Twitter)   Klout.com (influence score)   Socialb...
RESOURCESSocialbrite Sharing Center    http://socialbrite.org/sharing-center
Don’t settle for the status quoIf you do not change  direction, you mayend up where you are       heading.      — Lao Tse
Thank you, let’s talk!           JD Lasica, founder           Socialbrite.org           email: jd@socialbrite.org         ...
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Social media metrics for nonprofits

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Social media metrics for nonprofits

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Social media metrics for nonprofits

  1. 1. Social media measurement:Tools & tips Social Media Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org
  2. 2. What we’ll cover todayMeaningful metrics:1. Tying metrics to goals2. All about keywords (hands on)3. Google Analytics (hands on)4. Facebook Insights (hands on)5. Metrics as data visualizationQ&A, hugs, tearful goodbyes
  3. 3. Relax! Flickr photo “relaxation, the maldivian way” by notsogoodphotography www.socialbrite.org/cp
  4. 4. Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this preso! Hashtag: #netnon
  5. 5. Metrics tool handout
  6. 6. MEANINGFUL METRICSBefore you start, measure!
  7. 7. ‘Data is better than gut’ Gather, analyze, act Photo on Flickr by Vee Dub (CC-BY)
  8. 8. Set goals, map metricsGoals Metrics to measure Grow email list of supporters # newsletter, RSS subscribers Increase comments on blog avg. # comments/post Increase website visibility increase in traffic or linkback #s Increase positive mentions of mentions in blogs & social organization or cause networks Have visitors stick around stick rate, bounce rate Make our content more viral # of shares Get people to take action # of petition signatures Get people to attend event # of registrants, year over year
  9. 9. Let’s get geeky! SEMRush search ‘socialbrite.org’ on semrush.com
  10. 10. HANDS-ON DEMOKeywords are key search ‘malt.org’ on semrush.com Marin Agricultural Land Trust
  11. 11. Google Keyword tool https://adwords.google.com/o/Targeting/Explorer
  12. 12. Google Keyword tool
  13. 13. HANDS-ON DEMOGoogle Analytics google.com/analytics
  14. 14. Google AnalyticsWho loves ya, baby? See which Twitter users drive most traffic
  15. 15. Keep track of traffic referrers Write down keywords driving traffic & attention
  16. 16. HANDS-ON DEMOFacebook Insights
  17. 17. M E T R I C S A S D ATA V I S U A L I Z AT I O NData visualizationTransparency from the Indianapolis Museum of Art http://dashboard.imamuseum.org/
  18. 18. M E T R I C S A S S H A R E A B L E D ATAMap mashups with open data Broadband speeds at schools & colleges in Miami
  19. 19. Other metrics tools Metricly.com (metrics dashboard) Crowdbooster.com (Twitter) Klout.com (influence score) Socialbrite roundup of Twitter tools
  20. 20. RESOURCESSocialbrite Sharing Center http://socialbrite.org/sharing-center
  21. 21. Don’t settle for the status quoIf you do not change direction, you mayend up where you are heading. — Lao Tse
  22. 22. Thank you, let’s talk! JD Lasica, founder Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica @socialbrite http://socialbrite.org/cp

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