Mobilize your cause: Tools

Mobilize Your Cause! B O O T C A M P Focus: Tools & Building a Program Personal Democracy Forum JD Lasica Founder, Socialbrite.org jd@socialbrite.org June 2, 2010

Relax! Creative Commons photo on Flickr: “relaxation, the maldivian way” by notsogoodphotography http://delicious.com/socialmediacamp/mobilize (all sites in this talk have been tagged for later retrieval) Presentation at http://slideshare.net/jdlasica

Take your cause to next level 1. Build a program, not a one-off campaign 2. Give your cause a distinctive twist 3. Use social action hubs, partner with businesses where it makes sense 4. Enlist like-minded organizations to join in 5. Create media to support your cause 6. Personalize the Ask 7. Fish where the fish are: Facebook, Twitter Experiment, iterate, refine 8. Create offline event to tie into online campaign 9. Live-stream your offline events 10. Use social tools to advance your strategic objectives

Build an active community here’s an amazing difference between building an audience and building a community. An audience will watch you fall on a sword. A community will fall on a sword for you. — Chris Brogan Author,“Trust Agents”

Social action hubs Care2 TakePart Change.org WiseEarth Causes Amazee Idealist Causecast

Competitions America’s Giving Challenge Chase Giving Sam’s Club Giving Made Simple campaign Pepsi Challenge MTV

Leverage the ecosystem of free Free content! Free resources! Free photos Socialbrite.org/sharing-center Free videos Creativecommons.org Free music & audio Meetup.com Free software & platforms! Free expertise! WordPress & its plug-ins BarCamp Open Ofﬁce 3.0 PodCamp Drupal, Joomla & other WordCamp open source platforms Social Media Ubuntu Linux OS Club Kaltura for video

T O O L S Creative Commons Creativecommons.org • Rich source of free commercial & noncommercial images • Flickr: 137 million Attribution, Noncommercial, No Derivatives & ShareAlike licenses • Use them for your blog, website, email or print newsletter, presentations, etc. • Don’t just take. Share! ﬂickr.com/creativecommons

T O O L S The power of mobile devices ‘Everyone is a witness’

T O O L S Animation & Mapping Egypt & Tunisia

T O O L S Darfur & Google Earth Crisis in Darfur: Using Google Earth

T O O L S Google Earth’s historical layers Historic Centre of Warsaw, 1945 & today

T O O L S Google Sidewiki Google Sidewiki at WhiteHouse.gov www.google.com/sidewiki

T O O L S Google Sidewiki Google Sidewiki at Apple.com

T O O L S Do-good widgets Create a widget on Causes.com or create your own

The power of open APIs Enlist community to hack & contextualize public records Don’t know APIs? Go to http://socialbrite.org/glossary

T O O L S Online visualizations Tea Party’s ‘Contract From America’ word cloud on manyeyes manyeyes.alphaworks.ibm.com

T O O L S Online visualizations manyeyes Make your story more visual: Former Attorney General Alberto Gonzales’ testimony before Congress. manyeyes.alphaworks.ibm.com

T O O L S Online visualizations The Decline: The Geography of a Recession by LaToya Egwuekwe

T O O L S Annotations & tagging Foursquare and virtual grafﬁti on campus Geolocation services democratize commentary about universities, institutions

T O O L S Mashups & humor Fox & Glenn Beck declare war on enemies of America MoveOn.org campaign

Other tools & platforms Social Actions: Open API enables organizations & bloggers to volunteer or take action on the causes they support, can tailor it to your cause. The Extraordinaries: Use the power of community for micro- volunteerism in people’s spare time. OpenStreetMap: Open source “Wikipedia of maps”; community builds own maps using GPS & donated satellite imagery.

Warning: Gatekeepers Place faith in your cause, not closed platforms Exhibit 1: Facebook

Warning: Gatekeepers Exhibit 2: Apple Political satirist Mark Fiore was ‘invited to reapply’ after winning Pulitzer Prize

Tools & resources Fundraising: ChipIn, Causes, Razoo, RT2Give, givezooks! Cause sites: Care2, Change.org, Causecast, Idealist.org, SmallCanBeBig.org, Donorschoose.org Resources, tutorials: Socialbrite.org, WeAreMedia.org, Mobilizing Youth, Techsoup Translation captioning: dotSUB Collaboration: Dropbox, Drop.io, Pando Social bookmarking: Delicious, Gnolia, de.lirio.us Crowd-funded journalism: Spot.us Polls: Twtpoll, Zoomerang, Survey Monkey, SurveyGizmo Project management: Huddle.net, Basecamp, Google Docs

Biggest resource: Your supporters

Following up JD Lasica, Socialbrite.org email: jd@socialbrite.org Twitter: @jdlasica Katrin Verclas, MobileActive.org email: katrin@mobileactive.org Twitter: @katrinskaya Resources at bit.ly/mobilize Bookmarks at delicious.com/socialmediacamp/mobilize Presentation at slideshare.net/jdlasica

http://socialmedia-strategy.wikispaces.com	106
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http://bibliotecatoplita.blogspot.com	15
http://networked-ngo.wikispaces.com	5
https://www.mturk.com	1
http://www.digitallearningcenter.org	1
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Mobilize your cause: Tools

by JD Lasica on May 31, 2010

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