2. Hi. I’m Jason.
Here’s my portfolio.
3. Today’s talk in 3 parts
How do we take context into account when
designing experiences that take place in physical
and digital spaces?
How does context inform our practice and day to
Some aspirational crap you can mock me for at a
4. T.S. Eliot:
5. TS Eliot:
Modernist, Hip Hop Artist
6. Working in Space and Place
7. FastFrog, 1999
8. FastFrog, 1999
9. TWEC Listening and Viewing Station, 2001-2002
10. TWEC Kiosk, 2001-2002
11. TWEC Video?
12. Field Museum, 2002
13. Orbitz + Orbitz for Business, 2003-2007
15. ThePoint.com, 2007
16. Vibes 2007
17. Vibes 2007
18. Vibes 2007
19. Vibes 2007
20. LeapFrog 2007-2008
21. Microsoft 2008
23. Along the way
but there was something missing.
24. Who am I? Who are we?
We can’t agree on a deﬁnition of what we do, though
our job is often to deﬁne and label other domains.
We can’t diﬀerentiate ourselves from interaction
designers or usability professionals without utterly
confusing the lay person.
As a community, we debate these things amongst
We’re willing to accept the oddest of jobs dealing
with people and how they use technology to
manipulate and retrieve information. It doesn’t give
us ﬁrm ground to stand on.
25. What do
26. It Leaves Us Feeling Defensive
“ Go for quick learning generalists
over ingrained specialists. We’ll
“never hire someone who’s an
information architect. It’s just
too overly speciﬁc. With a small
team like ours, it doesn’t make
sense to hire people with such a
narrowly deﬁned skill-set.
1 March 2006
27. Our Thinking About This
Has Become Way Too Uptight
28. Let me suggest we are Bricoleurs
It has come to mean one who works with his hands, usually in
devious or quot;craftyquot; ways when compared to the true craftsman,
whom Levi-Strauss equates with the Engineer. The Bricoleur is adept
at many tasks and at putting preexisting things together in new ways.
The Engineer deals with projects in their entirety, taking into account
the availability of materials and tools required. The Bricoleur
approximates the mind of quot;the savage mindquot; and the Engineer
approximates the scientiﬁc mind. Levi-Strauss says that the universe
of the Bricoleur is closed, and he is often forced to make do with
whatever is at hand, whereas the universe of the Engineer is open in
that he is able to create new tools and materials.
29. So when I say IA, you mean...
So when we say Information Architect, Fried says
designer, and we both mean bricoleurs.
The diﬀerence is the context in which we perform our
work, but the result is the same:
We derive intuitive, learnable, eﬃcient patterns of
human activity for addressing the problems of
chaotic, analog life.
30. “Be so good
that they can’t
- Steve Martin
31. The Design Ecosystem
32. 40 Years of Computing Devices
in 60 Seconds
33. 1970’s: consumer ready
34. 2008 won’t be like 1984
35. It will be much more playful
36. Design is bringing the power of computing
to the oddest of interfaces
37. Ushering in a New Era of Interactions
38. We’re Dancing on the Surface
39. We must balance that potential against a
40. We Don’t Do This
41. We Do This
42. We Have to Innovate Our Way Out
43. And now for something completely
44. Ken Garland:
First Things First 1964, 2000
45. Victor Papanek:
Design for the Real World, 1970
46. Viridian Design
47. The internet of things
48. Valerie Casey:
The Designer’s Accord, 2008
49. Santa Barbara’s Light Blue Line
50. Special Thanks To
The IDEA Conference volunteers and organizers,
especially Jorge Arango and Russ Unger.
My team: Mark Baldino, Ben Ihnchak, Jef Lear
My Friends & Clients: Paul D’Alessandro, Chris
Cooper, Joseph Wanka, Jeﬀ Laubach, Keith Daniels,
Michael Chanover, Gillian Jetson, Janna Devylder,
Devin Henkel, Brendan Gramer, Brian Maggi
My family: Lora Kovac and Sophia Kunesh
51. Thank You for Your Consideration
4445 North Sacramento Avenue
Chicago, IL 60625–3827