Design Context Clues
       2008
       IDEA CONFERENCE
Hi. I’m Jason.
Here’s my portfolio.
Today’s talk in 3 parts



How do we take context into account when
designing experiences that take place in physical
and ...
T.S. Eliot:
Modernist, Curmudgeon.
TS Eliot:
Modernist, Hip Hop Artist
Working in Space and Place
FastFrog, 1999
FastFrog, 1999
TWEC Listening and Viewing Station, 2001-2002
TWEC Kiosk, 2001-2002
TWEC Video?
Field Museum, 2002
Orbitz + Orbitz for Business, 2003-2007
Ronin
ThePoint.com, 2007
Vibes 2007
Vibes 2007
Vibes 2007
Vibes 2007
LeapFrog 2007-2008
Microsoft 2008
cMomGo
Along the way
I’d acquired
team members,
partners,
+ clients,
but there was something missing.
Who am I? Who are we?


           We can’t agree on a definition of what we do, though
           our job is often to defin...
What do
It Leaves Us Feeling Defensive



“   Go for quick learning generalists
    over ingrained specialists. We’ll
“never hire ...
Our Thinking About This
Has Become Way Too Uptight
Let me suggest we are Bricoleurs


It has come to mean one who works with his hands, usually in
devious or quot;craftyquot...
So when I say IA, you mean...


So when we say Information Architect, Fried says
designer, and we both mean bricoleurs.
Th...
“Be so good
 that they can’t
 ignore you.”
 - Steve Martin
The Design Ecosystem
40 Years of Computing Devices
in 60 Seconds
1970’s: consumer ready
2008 won’t be like 1984
It will be much more playful
Design is bringing the power of computing
to the oddest of interfaces
Ushering in a New Era of Interactions
We’re Dancing on the Surface
We must balance that potential against a
common language
We Don’t Do This
We Do This
We Have to Innovate Our Way Out
And now for something completely
different
Ken Garland:
First Things First 1964, 2000
Victor Papanek:
Design for the Real World, 1970
Viridian Design
The internet of things
Valerie Casey:
The Designer’s Accord, 2008
Santa Barbara’s Light Blue Line
Special Thanks To

The IDEA Conference volunteers and organizers,
especially Jorge Arango and Russ Unger.
My team: Mark Ba...
Thank You for Your Consideration




                          Jason Kunesh
                          jason@kuneshdesign.c...
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Jdkunesh Idea2008

  1. 1. Design Context Clues 2008 IDEA CONFERENCE
  2. 2. Hi. I’m Jason. Here’s my portfolio.
  3. 3. Today’s talk in 3 parts How do we take context into account when designing experiences that take place in physical and digital spaces? How does context inform our practice and day to day culture? Some aspirational crap you can mock me for at a bar later
  4. 4. T.S. Eliot: Modernist, Curmudgeon.
  5. 5. TS Eliot: Modernist, Hip Hop Artist
  6. 6. Working in Space and Place
  7. 7. FastFrog, 1999
  8. 8. FastFrog, 1999
  9. 9. TWEC Listening and Viewing Station, 2001-2002
  10. 10. TWEC Kiosk, 2001-2002
  11. 11. TWEC Video?
  12. 12. Field Museum, 2002
  13. 13. Orbitz + Orbitz for Business, 2003-2007
  14. 14. Ronin
  15. 15. ThePoint.com, 2007
  16. 16. Vibes 2007
  17. 17. Vibes 2007
  18. 18. Vibes 2007
  19. 19. Vibes 2007
  20. 20. LeapFrog 2007-2008
  21. 21. Microsoft 2008
  22. 22. cMomGo
  23. 23. Along the way I’d acquired team members, partners, + clients, but there was something missing.
  24. 24. Who am I? Who are we? We can’t agree on a definition of what we do, though our job is often to define and label other domains. We can’t differentiate ourselves from interaction designers or usability professionals without utterly confusing the lay person. As a community, we debate these things amongst ourselves semi-annually. Why? We’re willing to accept the oddest of jobs dealing with people and how they use technology to manipulate and retrieve information. It doesn’t give us firm ground to stand on.
  25. 25. What do
  26. 26. It Leaves Us Feeling Defensive “ Go for quick learning generalists over ingrained specialists. We’ll “never hire someone who’s an information architect. It’s just too overly specific. With a small team like ours, it doesn’t make sense to hire people with such a narrowly defined skill-set. 1 March 2006 ” ”
  27. 27. Our Thinking About This Has Become Way Too Uptight
  28. 28. Let me suggest we are Bricoleurs It has come to mean one who works with his hands, usually in devious or quot;craftyquot; ways when compared to the true craftsman, whom Levi-Strauss equates with the Engineer. The Bricoleur is adept at many tasks and at putting preexisting things together in new ways. The Engineer deals with projects in their entirety, taking into account the availability of materials and tools required. The Bricoleur approximates the mind of quot;the savage mindquot; and the Engineer approximates the scientific mind. Levi-Strauss says that the universe of the Bricoleur is closed, and he is often forced to make do with whatever is at hand, whereas the universe of the Engineer is open in that he is able to create new tools and materials.
  29. 29. So when I say IA, you mean... So when we say Information Architect, Fried says designer, and we both mean bricoleurs. The difference is the context in which we perform our work, but the result is the same: We derive intuitive, learnable, efficient patterns of human activity for addressing the problems of chaotic, analog life.
  30. 30. “Be so good that they can’t ignore you.” - Steve Martin
  31. 31. The Design Ecosystem
  32. 32. 40 Years of Computing Devices in 60 Seconds
  33. 33. 1970’s: consumer ready
  34. 34. 2008 won’t be like 1984
  35. 35. It will be much more playful
  36. 36. Design is bringing the power of computing to the oddest of interfaces
  37. 37. Ushering in a New Era of Interactions
  38. 38. We’re Dancing on the Surface
  39. 39. We must balance that potential against a common language
  40. 40. We Don’t Do This
  41. 41. We Do This
  42. 42. We Have to Innovate Our Way Out
  43. 43. And now for something completely different
  44. 44. Ken Garland: First Things First 1964, 2000
  45. 45. Victor Papanek: Design for the Real World, 1970
  46. 46. Viridian Design
  47. 47. The internet of things
  48. 48. Valerie Casey: The Designer’s Accord, 2008
  49. 49. Santa Barbara’s Light Blue Line
  50. 50. Special Thanks To The IDEA Conference volunteers and organizers, especially Jorge Arango and Russ Unger. My team: Mark Baldino, Ben Ihnchak, Jef Lear My Friends & Clients: Paul D’Alessandro, Chris Cooper, Joseph Wanka, Jeff Laubach, Keith Daniels, Michael Chanover, Gillian Jetson, Janna Devylder, Devin Henkel, Brendan Gramer, Brian Maggi My family: Lora Kovac and Sophia Kunesh
  51. 51. Thank You for Your Consideration Jason Kunesh jason@kuneshdesign.com (312) 925-7533 4445 North Sacramento Avenue Chicago, IL 60625–3827
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