Design chicanery 4x3

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Design chicanery 4x3

  1. 1. Rules of Thumb forDesign Chicanery fromObama for America HQfeedback?@jdkunesh
  2. 2. A Presidential campaignseeks 270 electoral votesin a general election.
  3. 3. RegisterPersuadeTurnoutVolunteerDonate
  4. 4. Your values drive strategy& inform your actions.
  5. 5. RESPECT.EMPOWER.INCLUDE.WIN.
  6. 6. 540 days50 states1,000 field offices10,000 neighborhood leaders2,000,000 volunteer shifts2,200,000 voters registered$690,000,000 online donations150,000,000 phone calls200 applications
  7. 7. Find your story.
  8. 8. Story of SelfStory of UsStory of Now
  9. 9. Everyone’s workis valuable.
  10. 10. Story of SelfStory of UsStory of Now
  11. 11. 5/9/12 tumblr_m3b790ZasO1qh71pao1_1280.png (662×758)
  12. 12. Ignore what youcant control.
  13. 13. Celebrate little victories.
  14. 14. Have fun.
  15. 15. Story of SelfStory of UsStory of Now
  16. 16. chicanery |SHiˈkānərē, CHi-|nounThe use of trickery to achieve apolitical, financial, or legalpurpose.
  17. 17. Find good peopledoing good things &work with them.
  18. 18. Be selfless in pursuitof team goals.
  19. 19. Find the patterns.
  20. 20. Little things havebig impact.
  21. 21. Scout AddisStacey AshlundFarnaz BadieFred BoveDavid CastletonChristian CrumlishLaura DeanJulie FrancisNancy FrishbergMichelle FulcherCatherine HoAbby LeafeJodi LeoMichal MigurskiNate BoltLaura PaajanenDorrie PaynterBeth PickardLucie RichterGabriela RivasMary Beth SolomonStephen SuarezMatt TowersMark TrammellBob WaltonSandor WeiszAndrea WerboffJay Zaltzman
  22. 22. Makeeverythingparticipatory.
  23. 23. One day deadlines.
  24. 24. Slow is smooth.Smooth is fast.
  25. 25. The value of communityis immeasurable.
  26. 26. Bend the rules.
  27. 27. Apple ][, http://cameronscloset.com/apple-ii/#jp-carousel-285President Carter, http://online.wsj.com/article/SB10001424052970204005504574233981506674934.htmlPresident Obama in Grant Parkhttp://short-sharp-shock.blogspot.com/2009/11/hope-that-we-confessed.htmlMarshall Ganzhttp://www.wbmnet.nl/2011/05/global-leadership-dialogs-on-television-and-internetchannel/marshallganz/Michael Slabyhttp://business.financialpost.com/2010/11/17/fp-tech-desk-qa-with-former-obama-cto-michael-slaby/Narwhal vs. Orcahttp://arstechnica.com/information-technology/2012/11/how-team-obamas-tech-efficiency-left-romney-it-in-dust/Barack Obama in shades,Manik RantheeOffice photos, Chicago shotsEthan Roeder, Ryan Kolak, Jason Kunesh& othersSophia & POTUS,Chris DiltsPhoto credits
  28. 28. Thank you!jdkunesh@gmail.com@jdkunesh

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