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Effective Interaction Designers Change Organisations

by Principal at Together London on Feb 05, 2012

  • 43,282 views

As interaction designers, organizations are the context for our work....

As interaction designers, organizations are the context for our work.

And when it comes to the web and other digital channels, organizations are broken. We have a problem.

However great our interaction design chops are, we can't sustainably deliver great user experiences that achieve business goals without becoming agents of change. That's right: to do our work well, we need to help our organizations deal with the huge changes that the internet revolution has created. Management sticking their heads in the sand didn't work so well over that last 15 years.

That means we need to leave our comfort zones and step away from our digital tools, to talk to colleagues and clients about the problems they face. Call it service design, multi-channel user experience, or web governance: it comes to the same thing. Does the organization have the key areas of web strategy, governance, execution, and measurement covered?

In practice, design is the easy part—creating an organizational context for design is what separates the linchpins from everyone else. You’re probably an agent of change already. In this session we'll discuss the context for our work, and how organizational denial about change, silo-centric thinking, and poor governance and strategy lead to disappointing interaction design outcomes. We'll explore methods to deal with this problem, and share practical ideas for becoming agents of change within our organizations.

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13 of 3 previous next Post a comment

  • ah_livia ah_livia I REALLY enjoyed how featured speakers are visually represented. Their close up picture followed with their names in bold white & their quotes layered over their picture was a visual delight!

    However the content of this presentation fell short. It read s-l-o-w & boring so it was VERY difficult to keep up with where the presentation was going.
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  • jboutelle Jonathan Boutelle, Director of Technology at SlideShare Nice deck! 2 years ago
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  • jasonmesut Jason Mesut, Head of User Experience at Plan Strategic This is certainly a top presentation - well researched, well put together, and nicely laid out. Nice work Jonathan, even if I don't entirely agree ;-) 2 years ago
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Effective Interaction Designers Change Organisations Effective Interaction Designers Change Organisations Presentation Transcript