A “Do It Yourself” Guide to Content Strategy

DIY CONTENT STRATEGY Jonathan Kahn @lucidplot

WHO’S IN the HOUSE?

the pain of a BROKEN EXPERIENCE

• User research • Web strategy • UX design • Web standards • Project management

EASY SOLUTIONS that don’t work

•“Lorem ipsum”

• “Lorem ipsum” • Demand content upfront

• “Lorem ipsum” • Demand content upfront • Install a CMS

•“Lorem ipsum” •Demand content upfront •Install a CMS •Hire copywriter (last minute)

WASTING our TIME

Photo by whatnot http://www.ﬂickr.com/photos/whatnot/417210565/

FEAR of STRATEGY

“DESIGN IS THE EASY PART.” Karen McGrane http://www.dachisgroup.com/2010/03/dachis-group-social- business-summit-2010-karen-mcgrane-on-user-experience/

Photo by mkrigsman http://www.ﬂickr.com/photos/mkrigsman/3428179614/

Photo by Julie70 http://www.ﬂickr.com/photos/joyoﬂife/62420762/

the ideal: HIRE A SPECIALIST

Photo by arturodonate http://www.ﬂickr.com/photos/arturodonate/3668398063/

A CORE DISCIPLINE of user experience

“CONTENT IS NOT A FEATURE.” Kristina Halvorson

Photo by bfick http://www.flickr.com/photos/ficken/1813744832/

HOW TO PRACTISE content strategy

1. make it part of your WEB STRATEGY CAMPAIGN

Photo by gkpsecretariat http://www.ﬂickr.com/photos/globalknowledgepartnership/1365318157/

2. be an ADVOCATE

Photo by fortinbras http://www.ﬂickr.com/photos/fortinbras/282533499/in/set-72157602873755324/

3. APPLY IT to your DESIGN PROCESS

4. ENGAGE with the COMMUNITY

WHAT’S the BENEFIT?

Photo by Arno & Louise http://www.ﬂickr.com/photos/arnolouise/3246153693/

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Jonathan Kahn @lucidplot togetherlondon.com

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A “Do It Yourself” Guide to Content Strategy

by Jonathan Kahn on Apr 19, 2010

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