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A “Do It Yourself” Guide to Content Strategy
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A “Do It Yourself” Guide to Content Strategy

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My presentation at the Content Strategy Forum in Paris, April 2010.

My presentation at the Content Strategy Forum in Paris, April 2010.

Slides don't make much sense without the video: http://www.vimeo.com/11143079

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  • The internet publishing revolution is part of the &#x201C;mass amateurization of efforts previously reserved for media professionals,&#x201D; in the words of Clay Shirky. <br />
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A “Do It Yourself” Guide to Content Strategy A “Do It Yourself” Guide to Content Strategy Presentation Transcript

  • DIY CONTENT STRATEGY Jonathan Kahn @lucidplot
  • WHO’S IN the HOUSE?
  • the pain of a BROKEN EXPERIENCE
  • • User research • Web strategy • UX design • Web standards • Project management
  • EASY SOLUTIONS that don’t work
  • •“Lorem ipsum”
  • • “Lorem ipsum” • Demand content upfront
  • • “Lorem ipsum” • Demand content upfront • Install a CMS
  • •“Lorem ipsum” •Demand content upfront •Install a CMS •Hire copywriter (last minute)
  • WASTING our TIME
  • Photo by whatnot http://www.flickr.com/photos/whatnot/417210565/
  • FEAR of STRATEGY
  • “DESIGN IS THE EASY PART.” Karen McGrane http://www.dachisgroup.com/2010/03/dachis-group-social- business-summit-2010-karen-mcgrane-on-user-experience/
  • Photo by mkrigsman http://www.flickr.com/photos/mkrigsman/3428179614/
  • Photo by Julie70 http://www.flickr.com/photos/joyoflife/62420762/
  • the ideal: HIRE A SPECIALIST
  • Photo by arturodonate http://www.flickr.com/photos/arturodonate/3668398063/
  • A CORE DISCIPLINE of user experience
  • “CONTENT IS NOT A FEATURE.” Kristina Halvorson
  • Photo by bfick http://www.flickr.com/photos/ficken/1813744832/
  • HOW TO PRACTISE content strategy
  • 1. make it part of your WEB STRATEGY CAMPAIGN
  • Photo by gkpsecretariat http://www.flickr.com/photos/globalknowledgepartnership/1365318157/
  • 2. be an ADVOCATE
  • Photo by fortinbras http://www.flickr.com/photos/fortinbras/282533499/in/set-72157602873755324/
  • 3. APPLY IT to your DESIGN PROCESS
  • 4. ENGAGE with the COMMUNITY
  • WHAT’S the BENEFIT?
  • Photo by Arno & Louise http://www.flickr.com/photos/arnolouise/3246153693/
  • Photo by notsogoodphotography http://www.flickr.com/photos/notsogoodphotography/2860523248/
  • Q&A
  • Jonathan Kahn @lucidplot togetherlondon.com