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A “Do It Yourself” Guide to Content Strategy
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A “Do It Yourself” Guide to Content Strategy

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My presentation at the Content Strategy Forum in Paris, April 2010. …

My presentation at the Content Strategy Forum in Paris, April 2010.

Slides don't make much sense without the video: http://www.vimeo.com/11143079

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  • The internet publishing revolution is part of the “mass amateurization of efforts previously reserved for media professionals,” in the words of Clay Shirky.



















  • Transcript

    • 1. DIY CONTENT STRATEGY Jonathan Kahn @lucidplot
    • 2. WHO’S IN the HOUSE?
    • 3. the pain of a BROKEN EXPERIENCE
    • 4. • User research • Web strategy • UX design • Web standards • Project management
    • 5. EASY SOLUTIONS that don’t work
    • 6. •“Lorem ipsum”
    • 7. • “Lorem ipsum” • Demand content upfront
    • 8. • “Lorem ipsum” • Demand content upfront • Install a CMS
    • 9. •“Lorem ipsum” •Demand content upfront •Install a CMS •Hire copywriter (last minute)
    • 10. WASTING our TIME
    • 11. Photo by whatnot http://www.flickr.com/photos/whatnot/417210565/
    • 12. FEAR of STRATEGY
    • 13. “DESIGN IS THE EASY PART.” Karen McGrane http://www.dachisgroup.com/2010/03/dachis-group-social- business-summit-2010-karen-mcgrane-on-user-experience/
    • 14. Photo by mkrigsman http://www.flickr.com/photos/mkrigsman/3428179614/
    • 15. Photo by Julie70 http://www.flickr.com/photos/joyoflife/62420762/
    • 16. the ideal: HIRE A SPECIALIST
    • 17. Photo by arturodonate http://www.flickr.com/photos/arturodonate/3668398063/
    • 18. A CORE DISCIPLINE of user experience
    • 19. “CONTENT IS NOT A FEATURE.” Kristina Halvorson
    • 20. Photo by bfick http://www.flickr.com/photos/ficken/1813744832/
    • 21. HOW TO PRACTISE content strategy
    • 22. 1. make it part of your WEB STRATEGY CAMPAIGN
    • 23. Photo by gkpsecretariat http://www.flickr.com/photos/globalknowledgepartnership/1365318157/
    • 24. 2. be an ADVOCATE
    • 25. Photo by fortinbras http://www.flickr.com/photos/fortinbras/282533499/in/set-72157602873755324/
    • 26. 3. APPLY IT to your DESIGN PROCESS
    • 27. 4. ENGAGE with the COMMUNITY
    • 28. WHAT’S the BENEFIT?
    • 29. Photo by Arno & Louise http://www.flickr.com/photos/arnolouise/3246153693/
    • 30. Photo by notsogoodphotography http://www.flickr.com/photos/notsogoodphotography/2860523248/
    • 31. Q&A
    • 32. Jonathan Kahn @lucidplot togetherlondon.com