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Divvy HQ at Content Marketing Retreat
 

Divvy HQ at Content Marketing Retreat

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Jayme Thomason, CEO of DivvyHQ presented at the 2nd Annual Content Marketing Retreat. In this presentation she gives tips on how to create a better editorial planning process within your organization.

Jayme Thomason, CEO of DivvyHQ presented at the 2nd Annual Content Marketing Retreat. In this presentation she gives tips on how to create a better editorial planning process within your organization.

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  • I’m about to give you the best piece of advice anyone is going to give you. It is going to totally simplify your life. And here it is: My advice to you if you want to be a successful content marketer is get rid of your Marketing Department.\n\nA few disclaimers: fumble words, go way off topic - cartoons, Nascar pee, accidentally flip you off. You’ve been warned.\n\nOne more thing you should know about me, total content nerd. Writing, Journalism, copywriting, totally obsessed with clients use content to build relationships. That’s what we’re going to talk about. Specifically, content planning and production process.\n
  • Successful, 4 things before pen to paper.\n
  • If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  • If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  • If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  • If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  • If you don’t already have a content strategy. You need one. And like today. So here’s my super-simplified, one-page, Content Strategy. Just answer these questions...\n\nThere you go. Simplest, content strategy on earth. Simple, but everything you need to get started.\n
  • Explain my opening statement. I didn’t mean firing people...well, maybe. But dev. CM mindset is only the 1st step in building a sustainable cm initiative.\nEmbrace pub concept to the point of changing structure, organize and hire depts.\nHow? Raise hands...Journalism degree.\n
  • Take back to J101. Overview of a publishing organization.\n
  • P/E: oversees all content. financial operations & health.\nME: Day to day op. Assignments, story ideas, deadlines.\nSE: Content for their sections (biz, sports, lifestyle), managing contrib.\nRep: Doers, pitch, dig facts, find angles, interview, produce content\nPE: Decide imagery\nPH: Capture essence in images\nCE: trained headlines, proof, grammar, facts\nGA: Layout\n\nWhat does this look like in your co?\n
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  • Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  • Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  • Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  • Now that you have your structure, you need to create your content workflow. Structures will vary from company to company, but here’s an example:\n\nBrainstorming meeting\nPlan and assign content, put everything in your editorial calendar application\nSchedule weekly meetings\nAssign items from Parking Lot\nMove into production\n
  • Writer\nEditor\nManaging Editor/Client\nCopyediting, graphics, imagery\nFinal approval & Publish\nPromote content\n\nI know what you’re going to say, “Jayme, surely not every content item...we’ll never get anything published!”\nOK, so maybe not every piece...\nArgue, process is highly effective, creates sustainable effort, reason newspapers are daily, hell or high water. It works.\n
  • The right tools will help you keep your process on track. Make sure they help you sustain your CM efforts. Mult, team members, a lot of content, you’ll need help. Here’s what we use.\n
  • We used to use Excel spreadsheets to keep our editorial calendars. But as everyone in this room knows, spreadsheets are a big pain in the rear. Spreadsheets were made to keep track of money, not content production schedules. That’s why we built DivvyHQ. It’s a simple, more efficient way to manage content planning & production.\n\n\n
  • Quick conclusion: mindset is great, but step 1. Look & act like pub. by getting a c strategy, getting rid & building your new ed team, using an ed cal to estab workflow & using right tools help get it all done. Thank you!\n

Divvy HQ at Content Marketing Retreat Divvy HQ at Content Marketing Retreat Presentation Transcript

  • DivvyHQ™ Editorial CalendaringPresented by Jayme Thomason, CEO
  • How to succeed incontent marketing:• Get a content strategy. And fast.• Give your marketing department the boot.• Adopt a process that creates sustainability.• Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • The simplest contentstrategy on earth. divvyhq.com Plan. Divvy. Conquer.
  • The simplest contentstrategy on earth.• Who is your audience? divvyhq.com Plan. Divvy. Conquer.
  • The simplest contentstrategy on earth.• Who is your audience?• What are you going to say (that matters)? divvyhq.com Plan. Divvy. Conquer.
  • The simplest contentstrategy on earth.• Who is your audience?• What are you going to say (that matters)?• Where will you say it? divvyhq.com Plan. Divvy. Conquer.
  • The simplest contentstrategy on earth.• Who is your audience?• What are you going to say (that matters)?• Where will you say it?• How Often? divvyhq.com Plan. Divvy. Conquer.
  • The simplest contentstrategy on earth.• Who is your audience?• What are you going to say (that matters)?• Where will you say it?• How Often?• Is it working? divvyhq.com Plan. Divvy. Conquer.
  • How to succeed incontent marketing:• Get a content strategy. And fast.• Give your marketing department the boot.• Adopt a process that creates sustainability.• Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • Welcome toJournalism 101Editorial Organizational Chart divvyhq.com Plan. Divvy. Conquer.
  • 1. Newspaper Org. Chart Publisher / Editor Managing Editor Sec. Ed Sec. Ed Sec. Ed Sec. Ed Content Producers/ Photo Editors Copy Editor Graphic Artist Reporters Photo Editors divvyhq.com Plan. Divvy. Conquer.
  • 2. Corporation CCO or Consultant Content Owners/SME Editor Video Proofing Video Photographer Graphics divvyhq.com Plan. Divvy. Conquer.
  • 2. Corporation CCO or Consultant a.k.a. Dept. Heads Content Owners/SME Editor Video Proofing Video Photographer Graphics divvyhq.com Plan. Divvy. Conquer.
  • 2. Corporation CCO or Consultant a.k.a. Dept. Heads Content Owners/SME Marcomm Mgr. PR Mgr. MKTG/PR Coord. Editor Video Proofing Video Writer Photographer Graphics divvyhq.com Plan. Divvy. Conquer.
  • 3. Small Biz Editor (Outsource or Internal) Content Owners/SMEs Creative/Writing (Outsource or Internal) divvyhq.com Plan. Divvy. Conquer.
  • 3. Small Biz a.k.a. CEO / Owner Editor (Outsource or Internal) Content Owners/SMEs Creative/Writing (Outsource or Internal) divvyhq.com Plan. Divvy. Conquer.
  • 3. Small Biz a.k.a. CEO / Owner Editor (Outsource or Internal) a.k.a. Dept. Heads Content Owners/SMEs Creative/Writing (Outsource or Internal) divvyhq.com Plan. Divvy. Conquer.
  • 4. Agency Agency Head Senior Editor or Acct. Exec. Client SMEs Editor Creative / Editorial Team divvyhq.com Plan. Divvy. Conquer.
  • How to succeed incontent marketing:• Get a content strategy. And fast.• Give your marketing department the boot.• Adopt a process that creates sustainability.• Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • divvyhq.com Plan. Divvy. Conquer.
  • divvyhq.com Plan. Divvy. Conquer.
  • divvyhq.com Plan. Divvy. Conquer.
  • Develop Your Process divvyhq.com Plan. Divvy. Conquer.
  • How to succeed incontent marketing:• Get a content strategy. And fast.• Give your marketing department the boot.• Adopt a process that creates sustainability.• Use the right tools. divvyhq.com Plan. Divvy. Conquer.
  • Your Content Marketing ToolboxDivvyhqspreadsheet-free editorial calendar application. divvyhq.comInbound Writeroptimize every piece of content for maximum effectiveness. inboundwriter.comHootsuitemanage multiple social media accounts for quick publishing. hootsuite.comWordpresspowerful blogging platform and CMS. wordpress.orgMail Chimpbest, most user-friendly email tool out there. mailchimp.com divvyhq.com Plan. Divvy. Conquer.
  • Contact Jayme jayme@divvyhq.com @jaymethomason linkedin.com/jaymethomason facebook.com/jayme.thomason divvyhq.com Plan. Divvy. Conquer.