Profiting from the New Web Web 2.0 for Business Joan C. Divor Business Services Librarian Burlington County Library System

What is Web 2.0? Interactivity / engagement with customers, the public, staff, etc. Collaboration User created content/value Networking / community

Interactivity / engagement with customers, the public, staff, etc.

Collaboration

User created content/value

Networking / community

Web 2.0 - Wow!

Objectives By the end of this workshop you will be able to: Try out three Web 2.0 technologies Blogs - Blogger RSS - Bloglines Social networking – LinkedIn Begin exploring business potential Full Disclosure: I am a fellow explorer.

By the end of this workshop you will be able to:

Try out three Web 2.0 technologies

Blogs - Blogger

RSS - Bloglines

Social networking – LinkedIn

Begin exploring business potential

Objectives By the end of this workshop you will be able to: Try out three Web 2.0 technologies Blogs - Blogger RSS - Bloglines Social networking – Linked In Begin exploring business potential Full Disclosure: I am a fellow explorer. Before we start – open your email account.

By the end of this workshop you will be able to:

Try out three Web 2.0 technologies

Blogs - Blogger

RSS - Bloglines

Social networking – Linked In

Begin exploring business potential

Blogs What? Easy online publishing – free Interactive / networking features “Journal”: entries (or posts) listed in reverse chronological order.

What?

Easy online publishing – free

Interactive / networking features

“Journal”: entries (or posts) listed in reverse chronological order.

Blogs Why? Engage your audience (customers, staff) Build visibility, credibility, your business Because of the way sites are indexed, blogs show up higher in search engine rankings than non-blog sites.

Why?

Engage your audience (customers, staff)

Build visibility, credibility, your business

Because of the way sites are indexed, blogs show up higher in search engine rankings than non-blog sites.

Blogs How Blogger.com

How

Blogger.com

Write down your url.

Blogs Site Feed Setting Allows perusal of your blog using a news aggregator, such as Bloglines

Site Feed Setting

Allows perusal of your blog using a news aggregator, such as Bloglines

Is Blogging for Your Business? Lou Antosh (www.lacomm.net) “Blogging is not the next new thing, your next new customer is.” Does your market read blogs? Blogs need to be marketed. (How?) Interactive – you will need a screening process if comments are allowed.

Lou Antosh (www.lacomm.net) “Blogging is not the next new thing, your next new customer is.”

Does your market read blogs?

Blogs need to be marketed. (How?)

Interactive – you will need a screening process if comments are allowed.

Guidelines for Business Blogs Look at what’s out there: bloglines Quality content Conversational style Need to keep current…teams Guidelines for team blogs: http://librarygarden.pbwiki.com/Top+Ten+Tips+for+Successful+Team+Blogs

Look at what’s out there: bloglines

Quality content

Conversational style

Need to keep current…teams

Guidelines for team blogs:

RSS – The Next Step How people can easily follow your blog and others in one place. How you can follow blogs that interest you. Not just blogs!

How people can easily follow your blog and others in one place.

How you can follow blogs that interest you.

Not just blogs!

RSS What? Syndication From slideshow by Peter Bromberg, Assistant Director, Southern NJ Regional Library Cooperative [email_address] Story is written

What?

Syndication Story is sent to “the wire” Story is written

Syndication Story is written Story is sent to “the wire” Papers pick up ‘feed’ off the wire Story appears here

Syndication And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here And Here

Written once

Written once Put on network

Written once Put on network Appears in many papers

RSS is the same Except…

RSS is the same Except… The ‘Article or “post” is written (usually on a blog)

The ‘Article or “post” is written (usually on a blog)

RSS is the same Except… The ‘Article or “post” is written (usually on a blog) The blog automatically creates a “Feed” and makes it available on the web

The ‘Article or “post” is written (usually on a blog)

The blog automatically creates a “Feed” and makes it available on the web

RSS is the same Except… The ‘Article or “post” is written (usually on a blog) The blog automatically creates a “Feed” and makes it available on the web You use a “feed reader” to subscribe to the feed

The ‘Article or “post” is written (usually on a blog)

The blog automatically creates a “Feed” and makes it available on the web

You use a “feed reader” to subscribe to the feed

RSS is the same Except… The ‘Article or “post” is written (usually on a blog) The blog automatically creates a “Feed” and makes it available on the web You use a “feed reader” to subscribe to the feed You see updated headlines to your subscribed feeds in your feed reader.

The ‘Article or “post” is written (usually on a blog)

The blog automatically creates a “Feed” and makes it available on the web

You use a “feed reader” to subscribe to the feed

You see updated headlines to your subscribed feeds in your feed reader.

RSS is the same Except… The ‘Article or “post” is written (usually on a blog) The blog automatically creates a “Feed” and makes it available on the web You use a “feed reader” to subscribe to the feed You see updated headlines to your subscribed feeds in your feed reader. It’s like creating your own customized newspaper!

The ‘Article or “post” is written (usually on a blog)

The blog automatically creates a “Feed” and makes it available on the web

You use a “feed reader” to subscribe to the feed

You see updated headlines to your subscribed feeds in your feed reader.

It’s like creating your own customized newspaper!

RSS Why? The Business Opportunity : Marketing mix: Updates, offers to loyal customers. Events, announcements, news Branding; “personality”

Why? The Business Opportunity :

Marketing mix:

Updates, offers to loyal customers.

Events, announcements, news

Branding; “personality”

RSS Screen shot of tim meadows feed

RSS Screen shot of tim meadows feed

Feed Readers What? Place to read feeds Special site: Bloglines Personalized home pages (Google, Yahoo) Browsers (Firefox “live bookmarks”)

What? Place to read feeds

Special site: Bloglines

Personalized home pages (Google, Yahoo)

Browsers (Firefox “live bookmarks”)

What we will do Set up Bloglines account Add your blog to your feeds

Set up Bloglines account

Add your blog to your feeds

www.bloglines.com

http://librariestcb.blogspot.com

Article Alerts in Bloglines

Article Alerts in Bloglines

LinkedIn What? Business-focused online networking site Why? Connect with former and current colleagues and associates. Market through “warm” connections. Showcase your expertise -- Be found!

What?

Business-focused online networking site

Why?

Connect with former and current colleagues and associates.

Market through “warm” connections.

Showcase your expertise -- Be found!

Example- Mark Mensack Mensack profile - elements Recommendations/connections Things to do Find your connections Look at their connections Search for new connections Recommendations

Mensack profile - elements

Recommendations/connections

Things to do

Find your connections

Look at their connections

Search for new connections

Recommendations

Getting Started Search options Name, company, school, address book, advanced search search via other people you know Start Connecting Invitations - personalize Groups

Search options

Name, company, school, address book, advanced search

search via other people you know

Start Connecting

Invitations - personalize

Groups

Searching for “Warm” Calls Build your network Introductions – find via people you know Degrees (2 nd , 3 rd ) Build your presence Profile – “resume” – keep it current & “rich” Recommendations – giving and getting Quality!

Build your network

Introductions – find via people you know

Degrees (2 nd , 3 rd )

Build your presence

Profile – “resume” – keep it current & “rich”

Recommendations – giving and getting

Quality!

Ways to Leverage LinkedIn Find contacts in a company – Who in your network knows someone in that company? Mine your connections – Who do you know who does ______? Build & strengthen your network Leverage your “real time” networking events Give & seek introductions/referrals through your connections Give & seek recommendations Groups

Find contacts in a company – Who in your network knows someone in that company?

Mine your connections – Who do you know who does ______?

Build & strengthen your network

Leverage your “real time” networking events

Give & seek introductions/referrals through your connections

Give & seek recommendations

Groups

www.linkedin.com Invitatio

Invitatio

Summary By the end of this workshop you will be able to: Try out three Web 2.0 technologies Blogs - Blogger RSS - Bloglines Social networking – LinkedIn Begin exploring business potential

By the end of this workshop you will be able to:

Try out three Web 2.0 technologies

Blogs - Blogger

RSS - Bloglines

Social networking – LinkedIn

Begin exploring business potential

Summary What is the most valuable thing you learned from this workshop? What is applicable to your business?

What is the most valuable thing you learned from this workshop?

What is applicable to your business?

Know Your Library… It’s Good for Business! Joan C. Divor Business Services Librarian [email_address] www.bcls.lib.nj.us/business