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Business Owner's Toolkit - Summer 2012

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Business Owner's Toolkit workshop Summer 2012 update; Burlington County Library System

Business Owner's Toolkit workshop Summer 2012 update; Burlington County Library System

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  • MAP A LOCATIONVincentown not listed in cities – use zip 08087THEMATIC CONTROLSBASIC VARIABLES – FIVE YEAR PROJECTIONS – AGE – TOTAL AGE -- 85 PLUSGEOGRAPHY – ZIP CODECLICK ON THEMATIC LAYER IN MAPPING TOOLS - SCROLL DOWN MAPPING TOOLS TO DATA RANGE BREAKDOWNEXPORT MAPDESCRIPTIVE TITLECLICK ON ADD LEGENDLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS
  • MAP A LOCATIONVincentown not listed in cities – use zip 08087THEMATIC CONTROLSBASIC VARIABLES – FIVE YEAR PROJECTIONS – AGE – TOTAL AGE -- 85 PLUSGEOGRAPHY – ZIP CODECLICK ON THEMATIC LAYER IN MAPPING TOOLS - SCROLL DOWN MAPPING TOOLS TO DATA RANGE BREAKDOWNEXPORT MAPDESCRIPTIVE TITLECLICK ON ADD LEGENDLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS
  • MAP A LOCATIONVincentown not listed in cities – use zip 08088THEMATIC CONTROLSBASIC VARIABLES – FIVE YEAR PROJECTIONS – AGE – TOTAL AGE -- 85 PLUSGEOGRAPHY – ZIP CODECLICK ON THEMATIC LAYER IN MAPPING TOOLS - SCROLL DOWN MAPPING TOOLS TO DATA RANGE BREAKDOWNEXPORT MAPDESCRIPTIVE TITLECLICK ON ADD LEGENDLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS
  • MAP A LOCATIONVincentown not listed in cities – use zip 08088THEMATIC CONTROLSBASIC VARIABLES – FIVE YEAR PROJECTIONS – AGE – TOTAL AGE -- 85 PLUSGEOGRAPHY – ZIP CODECLICK ON THEMATIC LAYER IN MAPPING TOOLS - SCROLL DOWN MAPPING TOOLS TO DATA RANGE BREAKDOWNEXPORT MAPDESCRIPTIVE TITLECLICK ON ADD LEGENDLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS
  • .pdf map for 85 - plusLook at other age group variables – 80-85 ; 75 plusHAND OUT SAMPLE MAPS for 80 – 85Age ranking by zip demo all Burlco zips
  • Transcript

    • 1. Joan C. DivorBusiness Services LibrarianBurlington County Library SystemWestampton, NJSummer, 2012
    • 2.  Who are target customers? What are key market trends that should inform my strategy? What are the key developments in my (or my customer’s) industry? How do I manage and grow my company?
    • 3. Launch strategies How to write(freelance strategies Latest an Brokers & dealers: Financial assistanceemployee handbook selling to physicians for export business writing) (growing gift basket business) Licensing requirements Entering (group home for teenage girls) new markets (printing business)
    • 4.  thousands of $$ of up-to-date knowledge demographics, contacts, how-to guides, market research
    • 5. …like large companies have, from sources NOT free on Internet.… FREE to you with your library card…Online – from your home or office computer!
    • 6.  Email Phone Visit
    • 7. Synergy Resources + Expertise InfoPower!
    • 8. By the end of this workshop, you will be able to: Use the library’s convenient 24-7 online toolkit to build your business know-how.
    • 9.  Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities
    • 10. 1. BCLS Business Gateway bcls.lib.nj.us/business-gateway
    • 11. 2. 24-7 Online Answers
    • 12. to Find Use BCLS jerseyclicks.orgLeads/Contacts RefUSA x xMarket Potential DemographicsNow xManaging Management Guides x Business Plan x HandbooksEmerging Business & Company xTrends & Resource CtrOpportunities EBSCO Business x x Source EBSCO Regional x x Business News Frost & Sullivan x xComprehensive Small Business x xBus. Reference Resource CenterLibraryVideo Bus & Lynda.com xTech Courses
    • 13.  Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities
    • 14.  Who are my target customers? Who are my competitors? Who are potential partners, suppliers, network?
    • 15. Reference USA online directories let you create lists customized to YOUR needs: Target companies by size, location, sales Lists and profiles of competitors Residential addresses; new movers Health care providers Downloadable mailing lists
    • 16. I am targeting medium-sized heavy construction companies for my employee leasing business.
    • 17. Medium - Sized Contruction Companies - Phila / Camden / Wilmington by 3 digit ZIP 50 - 99 Employees 100 - 249 Employees 250-499 EmployeesZIP # Cos ZIP # Cos ZIP # Cos 080 61 080 25 080 3 081 3 081 1 081 0 083 1 083 2 083 0 085 2 085 1 085 0 180 1 180 0 180 0 189 36 189 12 189 0 190 55 190 35 190 1 191 26 191 21 191 9 193 37 193 13 193 1 194 31 194 32 194 3 197 35 197 18 197 3 198 13 198 9 198 3 219 2 219 3 219 0 Data summary exported to Excel
    • 18. What is the competition in home health agencies in the area I am targeting for a newlocation (ex. 08087 Tuckerton)?
    • 19.  Map the pizza places in Santa Fe, NM A Virtual Office Assistant wants to target small- to medium-sized dental offices in the Philly metro area A landscape architect is targeting property management companies in Gloucester, Cumberland, and Salem Counties
    • 20. Business Gateway; Librarian Trade associations Networking groups Local rankings lists Town business organizations
    • 21.  Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities
    • 22. DemographicsNowGeographic business intelligence Who are my best customers? Where do they live? How much do they spend? What do they buy? Where should I sell (location, territory)?
    • 23. DemographicsNow Choose your geography (zip, county…radii, drivetime) Choose your “variable” Outputs:  Reports: comparison, summary, ranking  Maps  Census 2010
    • 24. DemographicsNowWalk Thru 1: Sales estimates and projections: I’d like to compare what consumers spend on electronics in 3 north Jersey Counties: Bergen, Passaic, & Sussex.
    • 25. DemographicsNowWalk Thru 2: Lifestyles in a new location: Santa Fe County New Mexico
    • 26. DemographicsNow -- MappingWalk Thru 3: Where are the concentrations of older people in and around Tuckerton 08087?
    • 27. Selectgeog.
    • 28. Selectvariable (85 - plus
    • 29. Mapping Controls tools Check “thematic layer”
    • 30. Resulting data ranges(scroll down)
    • 31. 2016
    • 32. Let’s Explore!Pick a zip code 1 fact about population 1 fact about retail sales potential Most prevalent lifestyle category
    • 33. Let’s Explore!Pick a zip code 1 fact about population 1 fact about retail sales potential Most prevalent lifestyle category Map a variable
    • 34.  Develop leads & relationships Gauge market potential Managing for YOUR biz stage Keep on top of trends / opportunities
    • 35. Should I grow? What are best practices for keeping customer loyalty? How do I recruit & hire employees?
    • 36.  Management Handbooks & Guides  10 management reference ebooks  Business Plans Handbook – multi-volume, several hundred plans Business Plans Handbook Small Business Resource Center (new/statewide)  all of the above  much more - list
    • 37. Management Handbooks & Guides – ebook library Management reference guides Sample business plans (ALSO SEPARATE LINK) Major marketing campaigns iPhone, iPad, Kindle compatible
    • 38.  24/7 online business advice and tools All major areas of starting, operating and maintaining a business Easy, intuitive screen Pre-compiled info on popular topics
    • 39.  Comprehensive eLibrary:  Business Plans Handbook Series  Encyclopedia of Management Popular guides  Small Business for Dummies  Unofficial Guide to Marketing Your Small Business Trade & management journals Close to 300 e-sources total
    • 40. Example: Writing a business plan How to / guidelines Samples Templates More tools
    • 41. Should I grow? What are best practices for keeping customer loyalty? How do I recruit & hire employees?
    • 42. SBRC Exercise - Basic Search and “buttons” How do I finance? Venture capital, loans How do I market? Pricing How do I manage? Marketing on the Internet How do I grow? Growth / expansion advice
    • 43.  Develop leads & relationships Gauge market potential Managing for YOUR biz next stage Keep on top of trends / opportunities
    • 44. are the latest developments in my field? How can I strengthen my brand or positioning?What has workedfor competitors /industry leaders?
    • 45. SNAPSHOT OF COMPETITIVE ENVIRONMENTBusiness & Company Resource Ctr industry analysis company profiles wide range of global business info. in one place
    • 46. EBSCO Business Source trends, challenges, opportunities 2,300+ business & trade magazines Professional forecasts Success stories Industry profiles and analysis Company, industry, management Daily updates; alerting
    • 47. Industry Alternative energy – wind/solar, etc. Landscaping Retail ClothingLook for: Overview of the industry Profile of a leading company Articles about recent developments
    • 48.  Local focus from 75+ regional publications from all over the US. TV and radio transcripts Newswires (eg Telecom newswire)
    • 49. National, regional, localStay connected to stay competitive: Alerting My EBSCO – folder Alert save share Free iPhone app.
    • 50.  Healthcare Electronics/Security Energy & Power Information & Communications Chemicals/Materials/Food Aerospace & Defense Automation & Process Control Environment & Building Technologies Measurement & Instrumentation.
    • 51. 750 plus self-paced video Duarte Design - Presentation Design Graphic Secrets for Business Professionals Social Media Marketing with Facebook and Twitter iPad Tips & Tricks
    • 52. By the end of this workshop, you will be able to: Use the library’s convenient 24-7 online toolkit to build your business know-how.
    • 53. bcls.lib.nj.usbcls.lib.nj.us/business-gateway
    • 54. 1. BCLS Business Gatewaybcls.lib.nj.us/business-gateway2. 24-7 Online Research
    • 55. to Find Use BCLS jerseyclicks.orgLeads/Contacts RefUSA x xMarket Potential DemographicsNow xManaging Management Guides x Business Plan x HandbooksEmerging Business & Company xTrends & Resource CtrOpportunities EBSCO Business x x Source EBSCO Regional x x Business News Frost & Sullivan x xComprehensive Small Business x xBus. Reference Resource CenterLibraryVideo Bus & Lynda.com xTech Courses
    • 56.  Custom Business Answers, your "Personal Trainer" @ the Library
    • 57.  Business programs; networking Business counseling Meeting rooms “Branch office”: hotspot, computers, fax Adjunct breakroom: Café
    • 58. Biz bestsellers & classics
    • 59.  Leverage, your commute: Audiobooks Save fuel!! Library-in-a-Bag; downloads Downloadable ebooks No time to read: Chapter a day book summaries Borrow-a-Book-Club
    • 60. www.making-cents.infoLearn to make your money grow!
    • 61. “To make a small business work you need considerable knowledge, skill, management, experience, as well as a high level of commitment, plenty of hard work, access to finance, and some good luck.”-- Paul Clitheroe - famous Australian financial author, television host of the "Money Show", and business man.
    • 62. Joan C. DivorBusiness Services Librarianjdivor@bcls.lib.nj.usbcls.lib.nj.us/business-gateway