Know Your Library… It’s Good for Business Joan C. Divor Business Services Librarian Burlington County Library System

Do you want answers? Start-up? Financing? Marketing? Managing? Growing? We can help!

Start-up?

Financing?

Marketing?

Managing?

Growing?

Answers are OUR BUSINESS! Launch strategies (freelance writing)

Answers are OUR BUSINESS! Contacts in school system (kids social skills program)

Answers are OUR BUSINESS! Financial assistance (growing gift basket business)

Answers are OUR BUSINESS! How to write an employee handbook

Answers are OUR BUSINESS! Latest strategies for selling to physicians

Answers are OUR BUSINESS! Licensing requirements (group home for teenage girls)

Answers are OUR BUSINESS! Entering new markets (printing business)

Answers are OUR BUSINESS! We can help!

Thousands of dollars of up-to-the minute knowledge - customer demographics, contacts, how-to guides, market research, trade magazines, and more to help you succeed – all FREE with your library card… Know Your Library

Thousands of dollars of up-to-the minute knowledge - customer demographics, contacts, how-to guides, market research, trade magazines, and more to help you succeed – all FREE with your library card…

…often from newspapers, journals, magazines, and reports that are NOT available for free on the Internet. Know Your Library Online – from your home or office computer!

…often from newspapers, journals, magazines, and reports that are NOT available for free on the Internet.

Librarians are expert research guides – saving you time and frustration Know Your Library ...and $$$

Librarians are expert research guides – saving you time and frustration

Synergy Resources + Expertise = INFOPOWER The best money you’ve already spent!

Resources + Expertise

= INFOPOWER

Know Your Library Answers. Phone Visit Email Instant Messaging Live Chat – 24-7 At YOUR Convenience

Answers.

Phone

Visit

Email

Instant Messaging

Live Chat – 24-7

Know-how you can use – Now! Start-up? Financing? Marketing? Managing? Growing? How can I profit from Internet marketing?

Start-up?

Financing?

Marketing?

Managing?

Growing?

Know-how you can use – Now! Small Business Resource Center 24/7 online business guides & tools All major areas of starting, running and growing a business Easy to use Pre-compiled info on popular topics New!

Small Business Resource Center

24/7 online business guides & tools

All major areas of starting, running and growing a business

Easy to use

Pre-compiled info on popular topics

Profiting from Internet marketing?

Profiting from Internet marketing?

Profiting from Internet marketing? “ What the Internet offers is a unique chance to reach out to a very well-defined audience and not only pass along a message, but interact almost immediately with that portion of the audience for whom your products or services are of interest. This is a powerful tool for businesses of any size.” “ Services that offer to aggregate video advertising spots and manage their distribution online are appearing…” “ The use of video online is often part of an existing Internet advertising campaign in which video is added to Web sites or existing banner ads ...”

Know-how you can use – Now! Small Business Resource Center Entrepreneurship for Dummies Unofficial Guide to Marketing Your Small Business Small Business Answer Book …. “ For Dummies” series 75+ biz eBooks; 200 biz journals 200 + plus sample business plans

Small Business Resource Center

Entrepreneurship for Dummies

Unofficial Guide to Marketing Your Small Business

Small Business Answer Book ….

“ For Dummies” series

75+ biz eBooks; 200 biz journals

200 + plus sample business plans

Up to speed on the design business. Start-up? Financing? Marketing? Managing? Growing? I need to write a business plan for my design company.

Start-up?

Financing?

Marketing?

Managing?

Growing?

Up to speed on the design business.

Up to speed on the design business. Design Services

Up to speed on the design business. SA Sample business plans

Up to speed on the design business. Start up guide Supply sources Trade shows & magazines.

Start up guide

Supply sources

Trade shows & magazines.

Up to speed on the design business. Recent articles from trade mags.

Find New Customers – Biz Info Online Example: Targeting local retail w. sales from $5 - $10 million.

Find New Customers – Biz Info Online Example: Targeting local retail w. sales from $5 - $10 million.

Gauge Local Market Potential Demographics Now Who are my customers? Where do they live? How much do they spend? What do they buy? Where should I sell (location, territory)? New!

Demographics Now

Who are my customers?

Where do they live?

How much do they spend?

What do they buy?

Where should I sell (location, territory)?

Gauge Local Market Potential Demographics Now Geographic Business Intelligence Pre-formatted demographic reports Geographically customizable Summary, comparison, or ranking formats ‘Express’ packages

Demographics Now

Geographic Business Intelligence

Pre-formatted demographic reports

Geographically customizable

Summary, comparison, or ranking formats

‘Express’ packages

Gauge Local Market Potential Stopped here in prep for 2/20/08 Local consumer spending by product type.

Gauge Local Market Potential Example: Market data (zip 08060) by geography or radii from YOUR business address.

Gauge Local Market Potential Example: Market data (zip 08060) by geography or radii from YOUR business address.

Gauge Local Market Potential Example: Market data (zip 08060) by geography or radii from YOUR business address.

Know-how you can use – Now! Start-up? Financing? Marketing? Managing? Growing? How do I recruit and retain talent?

Start-up?

Financing?

Marketing?

Managing?

Growing?

Latest Trends / Expert Analyses EBSCOHost Business Source Elite Gain knowledge about markets, customers, industries, marketing, management from 1,000 plus trade and business magazines. YOUR industry! Cuts across all business topics – practical, comprehensive.

EBSCOHost Business Source Elite

Gain knowledge about markets, customers, industries, marketing, management from 1,000 plus trade and business magazines.

YOUR industry!

Cuts across all business topics – practical, comprehensive.

InfoPower … online through our website in the convenience of your home or office… … and help if you need it – 24-7 … … all you need is your library card!

… online through our website in the convenience of your home or office…

Your Starting Point http://bcls.lib.nj.us

Your Starting Point

Help for Your Business Business 1 to 1: Your “Personal Trainer” Business programs; networking Small business counseling New!

Business 1 to 1: Your “Personal Trainer”

Business programs; networking

Small business counseling

Help for Your Business Meeting rooms: interview potential hires “ Branch office”: hotspot, computers…stop by while you’re on the road Adjunct break-room: Café

Meeting rooms: interview potential hires

“ Branch office”: hotspot, computers…stop by while you’re on the road

Adjunct break-room: Café

What are the “Gurus” saying? FICTION TEEN ROMANCE MYSTERY NONFICTION AUDIO SCIENCE FICTION

FICTION

TEEN

ROMANCE

MYSTERY

NONFICTION

AUDIO

SCIENCE FICTION

Not Just Business – Life! Learn a new language – Rosetta Stone Legal forms Downloadable theatre, movies, music, books No time to come in: Ebooks; digital audio

Learn a new language – Rosetta Stone

Legal forms

Downloadable theatre, movies, music, books

No time to come in: Ebooks; digital audio

Not Just Business – Life! Web homework center Teen programs Family & kids programs

Web homework center

Teen programs

Family & kids programs

When you need to know for… Fine-tuning your operation Identifying and penetrating promising markets Managing in tough economic times Leveraging technology … plus…

Fine-tuning your operation

Identifying and penetrating promising markets

Managing in tough economic times

Leveraging technology

… plus…

When you need to know for… Investing Careers

Investing

Careers

When you need to know to enjoy, learn, & explore!

…you need to know your library ! When you need to know …

burlington county library system What can we do for you today?

What can we do for you today?

burlington county library system http://www.bcls.lib.nj.us