Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built “Shopping” Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.