SBMA 2010
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SBMA 2010

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Overview of The Small Business Marketing Alliance and austinALLIES.com

Overview of The Small Business Marketing Alliance and austinALLIES.com

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SBMA 2010 SBMA 2010 Presentation Transcript

  • Join us and be part of a Million Dollar Media Campaign. austin ALLIES .com Growing. Together. small business marketing alliance ™ We’ll help you market in ways you never dreamed possible.
    • Membership will provide you with an inexpensive Base Marketing Strategy
      • The dues of 500 members will generate $1.5 million in annual marketing funds
    • Our competitive limits will block most of your competitors from participation
    • We’ll use that $1.5 million to drive consumers to austinALLIES.com - and from there, directly to y our front door
    small business marketing alliance We’ll Harness The “Strength of Numbers” And Put The Money To Work For You
    • And, we’ll provide you with Customer Databases, Text Marketing Campaigns, B2B Networking, and much more
    • It will allow you to offer benefits to your customers that would normally be cost-prohibitive – benefits like $20,000 a month in Gift Cards
  • Combined Assets . . . Massive Buying Power With over $1.5 million in annual marketing dollars, austinALLIES.com will be one of Austin’s largest advertisers. Utilizing all media – TV, Radio, Outdoor, Print – our presence will be comparable to the most famous “Dotcom” advertisers! Tired of being lost in the clutter? Membership will make you part of a massive advertising campaign.
  • Professional Services Food & Dining Medical Services Personal Services Auto & Marine Retail & Specialty Home & Garden Children & Education Health & Beauty CONTESTS Register To Win $20,000 Each Month in Gift Cards! austin ALLIES .com Describe what you need? 78613 Click on each Button to win the Weekly Gift Card in that Category! Every Friday, We Give Away $5,000 in Gift Cards – Redeemable at Any AustinAllies Company. I need a dermatologist Enter Your Zip Code COUPONS GIFT CARDS REVIEWS HALF-PRICE ABOUT US CONTACT US Each month, the Allies donate 10% of our dues to local charities. Navigation. Entering a Zip Code and Need will link prospects to our Member Pages. The ALLIES Charity Fund 10% of all dues are channeled into Community – and, we’ll show you how to take ownership of this important image-building element. Gift Cards. The Giveaways will drive people to our website, but you should register them at your location, too. ALLIANCE GIFT CARDS are only redeemable with our Members; and, you are fully reimbursed from the Marketing Fund. Rotating Banner Ads Banners Ads are available to Members Only at a minimal cost, and all revenues will go back into the Allies Marketing Fund. June Charity Fund: $16,000 FIND IT! Home Page
  • austin ALLIES .com Register Here For This Week’s $500 Health & Beauty Gift Card Just Enter Your Email and Click The Icon: [email_address] CONTESTS GIFT CARDS REVIEWS HALF PRICE CONTACT US Click on the logos below to link to the AustinAllies member closest to you! COUPONS Billboard Ads From The Home Page, consumers will be linked to Member Ads. Clicking on an Ad will link them to either the Member’s own website or their web pages on the austinALLIES site. Gift Cards Consumers will register by category – Requiring them to explore the entire site. ™ DISCLAIMER: These ads were created for demonstration purposes only and are not intended to represent that either Lone Star Dermatology or Absolute Dermatology are members of The Alliance. Click For Directions Click For Directions Member Showcase
  • Exclusivity is important . . . So we’ll limit your competition. Once your Zip Codes are reserved, your category exclusivity is protected. Zip Code HH Count Under 2,500 Limit 1 Category Competitor Zip Code HH Count 2,500 - 14,999 Limit 2 Category Competitors Zip Code HH Count Over 15,000 Limit 3 Category Competitors austin Allies .com ™ small business marketing alliance Sample Area Zip Code Household Count Category Limitation Driftwood 78619 1,100 1 Onion Creek 78747 5,200 2 Arbortetum 78759 20,500 3
  • Monthly Dues Select the Zip Codes that best match your Trading Radius – generally 3-5 miles. Dues include a base fee of $150 plus the cost of your selected Zip Codes – all less than a penny per Household. EXAMPLE: A member selecting the 78759 Zip Code would pay $102.50 plus the base – a total $252.50. For members who service the entire area, a Full-Market Membership is available for $750 a month with a limit of five competitors market-wide. We’re asking members to participate for a minimum of 6 months in order to allow The Allies campaign to build momentum; but, you have the right to cancel at any time with 30-days notice. No Long-Term Contracts Area Zip HH Count Dues Arboretum 78759 20,500 $102.50
  • 65% 18% 10% Dues Allocation In Our “Virtual Co-Op” 83 cent of every dollar generated through dues will be spent on activities that directly promote and benefit our members: Advertising, Marketing and Promotion, Member Resources, and Charitable Activities. The Administrative allocation (17%) will be used to fund the salaries and overhead necessary to manage The Alliance and its programs. Members will receive a copy of the Income Statement each month. 17% 10% 3% 70% ™
  • austin ALLIES. com Growing. Together. John Hiatt, Founder and Director
    • 40 years of Marketing & Media experience
    • Retired Senior Vice-President at CBS Radio
    • Entrepreneur and Small Business Owner
    • BA in Multi-Media Communications - St. Edward’s
    • References at http://www.linkedin.com/in/johnhiatt
    We plan to launch on June 1 st with 500 members - the website is now under construction. To Join and Reserve your Zip Codes , email: [email_address] A refundable deposit of $100 is required to reserve you position. All deposits will be held in escrow and returned in full if The Alliance fails to launch for any reason. ™