Presentation from PGA Mobile Panel from January 25th, 2010

1. PRODUCERS DIGITAL TOOLBOX: Technologies for Unlocking Mobile Content Monday, January 25, 2010 – 2:00pm-2:45pm Digital Theater LVCC

2. PANELISTS BRIAN GRATCH CEO, Sixteen30 AAMER GHAFFAR EVP, Viral Solutions, Viral Mesh JEFF KNOWLTON Producer, 34 North, 118 West MIGUEL H. GONZALEZ Digital Content Strategist, former Executive Creative Director and Director of Digital Marketing at Momentum Worldwide MODERATOR JOHN DAVID HEINSEN Principal, Bunnygraph Entertainment Co-Chair Mobile, PGA-NMC

3. Your Audience is Mobile 3

4. Cellular Infrastructure Consumers Shows & Brands Production Companies Mobile Partnership working hand-in-hand with you Awareness Interactive Billboards, Text-to-screen Acquisition Building Database Conversion Drive-to-retail Programs Entertainment WhistleMe® Interaction Games, Trivia, Polls, Instant Win, Sweeps Incentive Mobile coupons, Drive-to-retail Loyalty Zeer® Mobile CRM Language Simultaneous multiple language support

5. aKtivator Unlock content using mobile SMS Keyword - User texts in keyword to short code 2-D / QR Barcode - User scans with reader or Snap&Sends barcode to email address via MMS or email attachment Snap&Send - User snaps enrolled image and sends to email address via MMS or email attachment Content: Return content of choice: Text, Links, Video, Music, Pics, etc. All transcoded on the fly for that device, creating an optimized user experience Confidential – www.ViralMesh.com - Apps@ViralMesh.com

6. ViralMesh – a Mobile Music Marketing Channel 1 *Confidential

8. Depth On Demand™: Advertising, Content & Mobile Engagement Conventional wisdom said, “Drive traffic to my property.” Buy a banner ad or a text/search ad. Then count the clicks. What’s the value? To You? To the consumer? And what about ROI?

9. Depth On Demand™: Advertising, Content & Mobile Engagement VIDEO WAP SITE ADS LOCATION AWARE PLATFORM APPS SOCIAL NETWORKS Now, the content property is a “social media object” that’s leveraged throughout the “consumer journey” from discovery to purchase. The post-purchase experience is even more valuable as Social Media and Word of Mouth (WOM) spread. Therefore, “atomize and distribute” the content as “social media objects” in advertising units, landing pages, microsites (WAP), sponsored content modules, viral streaming videos, apps and more. Put “share this” on everything. And consumers can be activated by the content/property.

10. http://www.pganewmedia.org/ http://www.pgamobile.org/ JEFF KNOWLTON http://jeffknowlton.info/ knowlton@34n118w.net MIGUEL H. GONZALEZ http://depthondemand.wordpress.com miggon@gmail.com BRIAN GRATCH www.sixteen30.com bgratch@sixteen30.com AAMER GHAFFAR www.viralmesh.com aamerg@viralmesh.com JOHN DAVID HEINSEN John.heinsen@bunnygraph.com www.bunnygraph.com