Hatch                          Homes           John & Melody Hatch                503.748.8310 Direct                 503....
Marketing FactorsThe role of the real estate communityThe entire real estate community includes all of the companies, offi...
We have mutual objective…                     to sell your home.   At the highest possible priceThe average Sales Price to...
Home Selling ProcessInitial Interview  Documents         Listing Agreement      Property Disclosures   Promotion        In...
Services ProvidedComparative Market AnalysisA written report of the transactions in the neighborhood. This identifies simi...
Home Protection Plan  Home protection plans can increase the marketability of a home by providing a  “peace of mind” extra...
Benefits of Pre-Appraisal and Pre-Inspection  The benefits of ordering an appraisal and an inspection when initially listi...
Marketing Plan1.  Organize photographs and drawings of your property.2.  Install professional For Sale sign, flyer box & s...
Performance GuaranteeWe feel so confident in our ability to sell your home, that when yourproperty is entrusted to our com...
Follow UpWe can follow up on prospects that have seen your home without themthinking you’re anxious. A homeowner calling a...
Service CommitmentYour needs are first and foremost. That’s why John & Melody always offer quality,professional service to...
Service Commitment cont…What can John & Melody’s team do for you?•   Offer experience– advice and guidance from top perfor...
Testimonials“We trusted in the experience and judgement of John and Melody and our housesold quickly at a fair price.”    ...
The Hatch Homes Group of     Keller Williams Realty Professionals             “Hassle Free Listing”              HasslePut...
HatchHomes.com•   Search all local listings. If it’s on MLS, you have access to it!   •   Loan information•   Set up to re...
The Competitor’s Listing on Realtor.com…..
They Can’t Compete with Our Featured Listings on Realtor.com!
Some examples of how We get the word out      About your     -New Listing  -Price Reductions    -Open Houses       & More
Hatch Homes RMLS Listing
E                                                                                                                 AFT    O...
Our Weekly Update Reports!                  Just another great part of listing your home with                             ...
Consumers Choice Award for Excellence              John & Melody Hatch               HatchHomes Group      HomeGain Platin...
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Sellers information package

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Information about John & Melody's services for Sellers.

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Sellers information package

  1. 1. Hatch Homes John & Melody Hatch 503.748.8310 Direct 503.748.8360 Fax John@HatchHomes.com www.HatchHomes.com Seller’s PackageThe steps to selling your home for the most amount in of money in the shortest amount of time. Over 17 years of experience in making your Real Estate transactions a breeze!
  2. 2. Marketing FactorsThe role of the real estate communityThe entire real estate community includes all of the companies, offices, and agents in themarketplace. They work together to sell property in an incredibly efficient system ofsharing information.The multiplying effects of this cooperation will increase the promotion that is done oneach and every property in the marketplace. It brings purchasers into the home buyingprocess and after qualifying them to their wants, needs, and abilities, they can be directedtoward the home that meets their requirements.The price and positioning in the marketplacePurchasers have a tendency to want to look at all of the available properties that meettheir criteria. They will compare the homes according to value for price, condition, andappeal.Even if the buyers are not familiar with prices in a particular area, after seeing a fewhomes, it is easy to determine whether a home is priced correctly.Supply and demand has a direct effect on pricing. The subject property must be favorablypriced based on location, condition, and terms compared to the other homes that a buyerwill look at.The role of the marketing coordinatorThe agent’s objective is to get your home sold, not necessarily to be the one to actuallysell it. The sheer number of other agents makes it more likely that someone else will sellit.The listing agent’s job as marketing coordinator will be to manage the sale to maximizepromotional efforts, represent the seller’s interests, and to use their experience to makethe transaction go smoothly.
  3. 3. We have mutual objective… to sell your home. At the highest possible priceThe average Sales Price to List Price Ratio experienced on our listings is higher than theaverage of the Multiple Listing Service. The benefit to you is more money after all of theexpenses have been deducted. In the shortest period of timeThe average time on the market experienced on my listings is less than the average of theMultiple Listing Service. The benefit is that your home will sell in a shorter period of time sothat you will receive your equity sooner. With the most favorable termsNegotiating the most favorable terms regarding mortgage fees, settlement fees, possession, andpersonal property can be important as the price. The benefit of third party negotiation can beone of the most effective services we offer as your agent. Owner and agent cooperating and communicating to achieve a successful sale.
  4. 4. Home Selling ProcessInitial Interview Documents Listing Agreement Property Disclosures Promotion Internet Contacts Brochures Offer Written Negotiated ContractEscrow Opened Appraisal Earnest Money Title Search Inspections Settlement Possession
  5. 5. Services ProvidedComparative Market AnalysisA written report of the transactions in the neighborhood. This identifies similar propertiesthat have recently sold and are currently on the market in an effort to determine a realisticprice for the subject property.Financing AlternativesAttractive financing can actually shorten the marketing time and increase the sales price.We stay up-to-date with the types of mortgages that are available and maintain businessrelationships with mortgage professionals to provide choices. Some of the reports that wecan supply you include: buyer qualifications, 80-10-10 mortgage, 75-15-5 mortgage, 15year vs. 30-year mortgage, adjustable Rate vs. Fixed Rate mortgages, rent vs. own, andrepurchase analysis. These will help buyers and sellers make better decisions.Market PreparationImproving the condition of the home, “setting the stage” before showings, and knowingwhat to do when the property is being shown are just a few of the things that will helpmaximize the marketing efforts. We’ll take time to examine your home and explore thealternatives to showcase your property.Homeowner’s analysisThis is a report that illustrates the tax advantages and the investment potential of homeownership. It demonstrates how the tax savings from the interest and property taxdeductions will reduce the impact of a house payment. The investment results fromanticipated appreciation and reduction in the unpaid balance through loan amortization.Special ServicesIf you have to vacate the property prior to selling, special services can be arranged to helpyou with your specific needs such as: collecting the mail, removing advertisements,maintaining the yard, turning off the lights at night, setting the thermostat at a reasonabletemperature, paying bills and forwarding statements monthly, and reporting to youmonthly.
  6. 6. Home Protection Plan Home protection plans can increase the marketability of a home by providing a “peace of mind” extra that competing homes may not have. A home warranty increases marketability: • Warranted homes sell up to 50% faster than non-warranted homes. • Reduced chance the seller will be asked to reimburse the buyer for a breakdown of a covered component. • Better chance that the closing won’t be delayed by the malfunctioning warranted item. • It provides the buyer with a full year of coverage on the home’s major systems and appliances after they move in. • In the event that something covered breaks down, only a deductible is paid and the Warranty Company pays the remainder. Buyer coverage on selected items: • Central Heating System • Electric Central Air System • Interior Plumbing • Built-in Appliances • Electric Pool Equipment The seller may also have coverage on certain items while the property is listed for sale, even before the coverage is paid for.Homes sell 50% faster and for a higher price than homeswithout a home warranty...according to a study by the National Home Warranty Association.
  7. 7. Benefits of Pre-Appraisal and Pre-Inspection The benefits of ordering an appraisal and an inspection when initially listing the home can make the entire marketing process move smoother and quicker. Establishes Objective Values The price is not merely set by the seller but placed on the home by disinterested third party whose profession is to value property. Validates List Price If the appraisal and the list price are the same, there is less likelihood that the buyer will discount the “asking price.” Establishes Basis for Comparison The appraisal and inspection can be used to compare with subsequent reports and can help to validate or challenge their findings. Creates Awareness of Condition of Home A third party inspection of the home by an inspector will identify areas that need attention and serve as a marketing tool to buyers to give proof to the condition. It can also be used to challenge claims that the buyer’s inspector might make. Anticipates Potential Problem Areas If certain things are identified by the first inspection, it gives the seller the opportunity to repair them at competitive rates instead of possibly having to rush to get them done prior to closing. Saves time By understanding what might need to be done to a home early in the marketing process, it can save critical time between the contract and closing.
  8. 8. Marketing Plan1. Organize photographs and drawings of your property.2. Install professional For Sale sign, flyer box & secure electronic lock box.3. Create professional “Home Book” to give prospects full information on your property.4. Carefully submit your home to the Multiple Listing Service complete with multiple photos and virtual tours.5. Design custom property flyer and list of features.6. Submit flyers of your listings to our company’s sales staff for their waiting purchasers.7. Present your home at various industry networking meetings.8. Create a “360 degree Virtual Tour.” Links to this will be in the RMLS and on various web sites, including www.HatchHomes.com and Realtor.com.9. Consult with you as to any changes you might want to make in your property to make it even more marketable to purchasers.10. Promote your home to the real estate professional community for maximum exposure to the other agents in Portland.11. Send information to agents marketing similar homes or working in this area.12. Have the cooperating brokers in the area tour your home-Brokers Tour.13. Show a copy of all published advertisements for your acknowledgement.14. Advertise property Nationwide on the Internet-through several websites giving you exposure that is second to none.15. Submit advertisements in the best and most effective media.16. Direct market to people in the surrounding area.17. Hold open houses if agreeable to seller.18. Aggressively follow up from open houses, sign calls and advertising calls.19. Follow up with all of the salespeople who have shown your home for their customer’s response.20. Discuss buyer comments and activity with you.21. Pre-Qualify, when possible, all prospective buyers.22. Constantly update you as to any changes in the market.23. Assist you in arranging interim financing, if necessary.24. Fully represent you upon the presentation of all contacts by cooperating brokers and assist in negotiating the best possible price and terms.25. Handle follow-up and keep you informed on all mortgage, title, and other closing procedures after a contract has been accepted.26. Coordinate any inspection and finance company valuation27. Be present at the signing of all closing documents28. Personal real estate representation by John & Melody Hatch & Team.
  9. 9. Performance GuaranteeWe feel so confident in our ability to sell your home, that when yourproperty is entrusted to our company under an exclusive right to sellagreement for 180 days or more, our firm assures you that if at any timeduring the listings period, you are not satisfied with the service you arereceiving, you may notify our office in writing and your listing will beterminated.______________________________Owner’s Signature______________________________Owner’s Signature______________________________Broker______________________________
  10. 10. Follow UpWe can follow up on prospects that have seen your home without themthinking you’re anxious. A homeowner calling a person who has seen theirhome can give the wrong impression that may lead them to think you aredesperate.The problem with a homeowner calling a prospective buyer “to see what hethinks” is that the buyer might get the wrong impression.You don’t want toappear as though you’ll take less money. This could lead to lower cashproceeds for you.To the contrary, it is natural for a third party like the listing agent to follow upwith a prospect. It is the responsibility of the agent to find out what kind ofreaction the buyer had to the property. This will help encourage a contractand can lead to learning about adjustments that can be made to make thehome more marketable.Sincere InterestWe know you are concerned about the sale of your home. We pledge to takea sincere interest in getting it sold for the most amount of money, in theshortest time, and with the fewest problems.
  11. 11. Service CommitmentYour needs are first and foremost. That’s why John & Melody always offer quality,professional service to their clients.You can count on John & Melody to provide thecommitment to excellence that you expect from professional Real Estate Agents.John & Melody’s extensive real estate expertise is coupled with over 30 years of sales andmarketing experience, highlighted by an extensive business background. Their industryknowledge and dedication to customer service will ensure that you get top market value foryour real estate transaction.Melody is a native Portlander and attended Lincoln High School. John was educated inEngland and has an engineering degree. He moved to Australia where he managed varioussuccessful computer businesses and then settled in Portland in 1992. John and Melody havehelped 100’s of people get top value from their real estate transactions and have personallyinvested in real estate.John has the prestigious CRS accreditation and is also a member of the Real Estate BuyersAgent Council and has earned the Accredited Buyer’s Representative (ABR) designation.John is also a Graduate of the Real Estate Institution (GRI) and a Principle Broker withKeller Williams. John has the ePRO designation awarded to high tech Realtors who havecompleted special National Association of Realtors training. Melody is a Broker with KellerWilliams and has the Accredited Staging Professional designation (ASP). John and Melodyare backed by a strong marketing and transaction coordinator Angela Stevens.John & Melody are members of the:• Portland Metropolitan Association of Realtors• National Association of Realtors• Oregon Association of Realtors• Million Dollar Club (Highest Level)John and Melody are dedicated professionals– committed to quality, committed toexcellence...and committed to you.
  12. 12. Service Commitment cont…What can John & Melody’s team do for you?• Offer experience– advice and guidance from top performers who have done approximately one transaction per week for many years.• Offer skilled negotiation– getting the best deal and a reputation for winning multiple offers.• Good Communication– accessible and responsive by personal phone or email.• Detailed analysis– you will have detailed information to proceed with marketing in confidence.• Provide the best tools-continually incorporating the best tools to help us make your transaction as efficient and successful as possible.• Provide industry connections/ referrals for all your transaction and moving needs.• After sale, follow up to make sure everything is completed to your satisfaction. Hatch Homes John & Melody Hatch 503.748.8310 direct 503.748.8360 fax John@HatchHomes.com HatchHomes.com PROFESSIONALS
  13. 13. Testimonials“We trusted in the experience and judgement of John and Melody and our housesold quickly at a fair price.” -John & Daphne Settle“Excellent service with knowledge, integrity and efficiency. John & Melody werethe best real estate experience we have had.” -Raja andWalterWhite“Excellent! John & Melody worked hard on every aspect and were great listenersand communicators.” -Jay Almarode“Very upbeat and hard working. The market research done was very helpful.” -Russell Porter“This was a tough property to sell– John & Melody did a great job for us.” -Thomas D. Brusco“John and Melody are exceptional people. We appreciate their effortstremendously.” -Sandy and Ed Bear Jr.“After dealing with other realtors we found John and Melody to be outstandingpeople. Very helpful in everyway.” -Lee Gaworski“Very thorough and presented with professional quality.” -Hayes Family“John & Melody made us extremely comfortable first time home buyers.” -Andy and Michele Kraatz“Your dedication and commitment to customer service truly made a difference.” -Dan Benedetti“We will be recommending John & Melody to our friends.” -Andy & Anne Eichelman“Melody and John care for their clients like family.” -Cindy Murphy– Pacific Northwest Title“Five Star Service!” - Nancy Monroe“John & Melody are the greatest– great marketing and fantastic follow through!” -Richard and Robin Frazier
  14. 14. The Hatch Homes Group of Keller Williams Realty Professionals “Hassle Free Listing” HasslePut more money in your pocket with our Hassle Free Listing exclusively withHatch Homes Group. Most brokers will charge you the same fee no matter how yourhouse actually sells...even if you find the buyer.With our program you have complete flexibility...from“Full Service” to “Do It Yourself.”If the owner elects to participate in Hatch Homes Group Hassle Free Listingprogram, it includes a variable commission based on the following outcomes:4% Listing Agent procures the Buyer and writes the contract. There is no otherAgent involved. Total commission to be 4%.1% Owner procures the Buyer and there is no other Agent involved. Listing Agentwill write the contract, and process it through escrow for Owner. Total commissionto be 1%.6% Owner’s property sells through a Buyer procured through MLS. Another agentrepresents the Buyer. This commission will be split with the Agent representing theBuyer.0% You find the buyer and there is no other agent involved. You don’t want ourassistance. You pay nothing. Cancellation Policy Owner or Listing Agent may cancel the listing at anytime simply by calling and notifying the other party. The cancellation be-comes effective from the time you call. However, allow two business days to havesigns removed and the listing withdrawn from the MLS. “No Pressure” Presentation No Owner authorizes Listing Agent to instruct all Selling Agents that presentation of all offers are to be made to theOwner by Listing Agent only. Owner authorizes Listing Agent to receive all offersfrom Selling Agents and to present said offers to Owner via fax, telephone or in per-son.
  15. 15. HatchHomes.com• Search all local listings. If it’s on MLS, you have access to it! • Loan information• Set up to receive automatic emails to help you find your perfect • Investment tools home. • Free Newsletter• Gain access to the latest market information. • Real Estate Tips• Free Real Estate reports • Our Featured homes
  16. 16. The Competitor’s Listing on Realtor.com…..
  17. 17. They Can’t Compete with Our Featured Listings on Realtor.com!
  18. 18. Some examples of how We get the word out About your -New Listing -Price Reductions -Open Houses & More
  19. 19. Hatch Homes RMLS Listing
  20. 20. E AFT ORB EF Preparing your home ER for sale Staging: Is It Worth It? The main benefit of hiring a professional to stage your home is that they will look at your surroundings with an experienced,tasteful and objective eye. They wont be attached to grandmothers antique table, nor will they have the same affinity you may have for that pink bathroom. They will be able to come in and tell you which items should be removed, what should be added and how best to feature your home.While home staging may seem like an unnecessary expense, there probably isnt a single house that couldnt benefit from a bit ofcarefully manipulated staging-even if its a simple matter of re-organizing, freshening up and removing clutter. Often, suggestions and changes from professionals can amount to BEFORE significant increases in the bottom line profit when selling AFTER your home. Some benefits that home staging provides: 1) Staged Homes sell faster 2) Staged homes get higher offers 3) Staged houses look better in the MLS pictures, getting more potential buyers to actually come see the home Tips for preparing your home yourselfEvery seller wants his or her home to sell fast and bring top dollar. Does that sound good to you? Well, its not luck that makesthat happen. Its careful planning and knowing how to professionally spruce up your home that will send home buyers scurrying for their checkbooks. Here is how to prep a house and turn it into an irresistible and marketable home. De-Personalize. Pack up personal photographs and family heirlooms. Buyers cant see past personal artifacts, and you dont want them to bedistracted. You want buyers to imagine their own photos on the walls, and they cant do that if yours are there! You dont want to make any buyer ask, "I wonder what kind of people live in this home?" You want buyers to say, "I can see myself living here." De-Clutter! Remove extra books from bookcases. Pack up knickknacks. Clean off everything on kitchen counters. Put essential items used daily in a small box that can be stored in a closet when not in use. Think of this process as a head-start on the packing you will eventually need to do anyway. Rearrange Bedroom Closets and Kitchen Cabinets. Neatly stack dishes Turn coffee cup handles facing the same way. Hang shirts together, buttoned and facing the same direction. Line up shoesBuyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what a buyer believes about you if he or she sees everything organized. It says you probably take good care of the rest of the house. E AF OR TE R B EF
  21. 21. Our Weekly Update Reports! Just another great part of listing your home with HatchHomes! We keep you informed on how many hits youreceive & where you can get further stats about your area Every week we take the time to check out the new Active, Pendings and Solds in your homes neighborhood We explain any new information you should know & the marketing updates for the week. Your Virtual Tour Statistics will show you how many views & where the views come We send you the from each week showing feedback from the agents who viewed your property that week.
  22. 22. Consumers Choice Award for Excellence John & Melody Hatch HatchHomes Group HomeGain Platinum Club members are among an elite group of top performing REALTORS®, selected by consumers, and rank in the top 1% of all HomeGain REALTORS® nationwide.HomeGain REALTORS® typically represent more than twice the volume of homes compared to other REALTORS® in your local market.

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