Realtor.com listing presentation_excerpt

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How we get maximum Internet exposure!

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  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • Realtor.com listing presentation_excerpt

    1. 1. ONLINE MARKETING PLAN<br />How John & Melody Hatch <br />use the Internet to provide you maximum exposure<br />© 2010 REALTOR.com® All rights reserved. rdc_listing presentation_excerpt_072310<br />
    2. 2. ONLINE MARKETING PLAN OBJECTIVES<br />90% of consumers use the internet to search for their home<br />Reach the widest audience of potential buyers.<br />More buyers = better chance of finding one willing to meet your terms, price and desired closing date.<br />Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009<br />
    3. 3. NEW MOVER SURVEY<br />94.3% of recent movers said the internet was becoming more important than print.<br />YES – 94.3%<br />NO – 4.7%<br />Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008<br />
    4. 4. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 <br />Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009<br />
    5. 5. NAR 2009 PROFILE OF HOME BUYERS & SELLERSHOW BUYERS FOUND THEIR HOME<br />2002: Internet<br />surpassed print ads<br />2004: More buyers found their home on internet than from signs<br />2009: The internet is THREE TIMES as powerful as signs<br />Internet 36%<br />Signs 12%<br />Print ads 2%<br />Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009<br />5<br />
    6. 6. BEST OF ALL WORLDS<br />BUYERS SEARCH OUR LOCAL WEB SITE<br />I market to buyers who are on our site PLUS buyers who have not yet picked a broker.<br />BUYERS WHO ARE <br />JUST ON <br />REALTOR.COM®<br />BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®<br />PRINT ADS<br />For illustrative purposes. Varies by broker and region.<br />
    7. 7. TOTAL MONTHLY MINUTES SPENT ONLINE<br />(NATIONWIDE COMPARISON, in millions)<br />I focus on REALTOR.com®<br /><ul><li> where more consumers spend the most time</li></ul>Source: comScore Media Metrix, June 2010<br />
    8. 8. SOCIAL NETWORKING<br />The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my network apprised of your listing<br />
    9. 9. Because REALTOR.com® has millions of listings…<br />We will make yours stand out<br />
    10. 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />MOBILE BUYER MARKETING PLAN<br /> Buyers driving through the neighborhood can:<br /> - Find your home, get directions and a map<br /> - Connect with me in one “click” to get details and make an appointment<br />Buyers who already want this location find me through REALTOR.com® iPhone marketing.<br />
    11. 11. HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />• Enable your home to rise to the top of the search <br /> above all other homes by adding more photos <br />
    12. 12. HOW WILL WE SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />• I Place my cell phone on multiple points to increase <br /> buyer calls for your property<br />
    13. 13. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?<br />• We will make your home stand out with a video or virtual tour<br />Over 173 million Americans watch videos on the internet every month<br />Source: comScore, January 2010: Top U.S. Video Properties by Videos Viewed.<br />
    14. 14. FEATURED HOMES™ MARKETING SYSTEMSM<br />• We can make your home the first one buyers see<br />
    15. 15. FEATURED HOMES™ MARKETING SYSTEMSM<br />• Triple the number of buyers who see your home<br />
    16. 16. FEATURED HOMES™ MARKETING SYSTEMSM<br />• Exclusive position gets your home seen before all others<br />
    17. 17. ONLINE LISTING PERFORMANCE REPORT<br />• Weekly tracking report shows <br /> how many buyers are looking at your home.<br />

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