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Analysis of discovery place
 

Analysis of discovery place

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    Analysis of discovery place Analysis of discovery place Presentation Transcript

    • Analysis of Discovery Place
    • Discovery Place Kids
      • One successful way the company is changing is the creation of “Discovery Place Kids.”
      • By creating these young childhood versions of the mother center, Discovery Place can reach more students.
      • These sites are bringing learning opportunities to areas of the state where there is little available in the area of educational needs of young children.
      • The first Discovery Place Kids opened in Huntersville, NC in 2010.
    • Discovery Place Kids cont’d
      • John Mackay says that Discovery Place wants to branch out to impact more students.
      • He says that they had “tentacles” to serve the eastern part of the state. They first looked at 3 or 4 suburban environments of Charlotte.
      • They looked at several areas, but they were interested in placing a Discovery Place KIDS- (a hybrid) in a Tier I county.
      • Huntersville had only about 40,000 people before Discovery Place Kids, and now they have over 150,000 people. Due to the influence of the Cole Foundation and the Foundations of the Carolinas, Rockingham was a place of consideration.
    • Discovery Place Kids Rockingham
      • A new Discovery Place KIDS will be located in the old McKenzie Furniture building on Washington Street in Rockingham, NC.
      • The Rockingham children’s science museum will gear its exhibits to target a wider age-group than Huntersville’s, and admission will be more affordable.
      • Exhibits will reflect the influences of the community such as the railroad and NASCAR racing.
    • Discovery Place Kids Rockingham cont’d
      • The mission was to add educational value that would change Rockingham and the community.
      • Discovery Place entered into a relationship with Rockingham for an endowment to sustain ticket prices.
    • Discovery Place Kids Rockingham cont’d
      • Leon Levine’s family owned a department store in Rockingham when he was growing up.
      • He has a vested interest in its success due to the fact he wants to give back to the community where he grew up.
      • He now is the CEO for Family Dollar Stores. Discovery Place KIDS is scheduled to open in 2013 in Rockingham.
    • Conclusion
      • Discovery Place is a “well oiled machine” in all areas of its structure.
      • Every aspect of this company is driven to accomplish their mission: “ignite wonder” in children and adults.
      • In order to do that, they must have an organization that is successful in all areas.
      • They claim that they exist to “ignite wonder as a preeminent science education center providing extraordinary experiences that engage.”
    • Conclusion cont’d
      • Their structure, human resources, political connections and symbolism all contribute to how smoothly this corporation is run.
      • Connecting to the past and visiting the future is all part of the experience.
      • With the exhibitions, exhibits, larger-than-life IMAX Dome and all the hands on activities, visitors just don’t want to leave.
      • Employees love working there and want to continue working there.
    • Conclusion cont’d
      • The Learning Experiences team continues to create new and exciting things for visitors.
      • Scientific thought and understanding changes continuously and Discovery Place exist to help families make sense of the latest developments.
      • Their product is “learning and science exploration.”
    • Conclusion cont’d
      • The leadership and the organizational structural changes made along the way have made the corporation the success that it is today.
      • Had this not occurred, “orbiting” would not be possible.
      • Without The Blue Ocean/Red Ocean strategy new ideas may have been minimal.
      • With the expansion of Discovery Place KIDS which opened in Huntersville in 2010 and now the proposed Discovery Place KIDS- Rockingham schedule to open 2013, Discovery Place, Inc. continues to grow and make positive expansion changes to their organization.
    • Recognition
      • The Richmond Cohort would like to thank the following for making this experience possible:
      • Dr. Lloyd Wimberley
      • Dr. Robert Corbin
      • President & CEO John Mackay
    • Resources
      • Glogster - Glog-7223.DiscoveryPlace
      • Popplet - http://popplet.com/app/#/58917
      • SlideShare - http://www.slideshare.net/jdh3/politics-of-discovery-place
      • YouTube - http://www.youtube.com/watch?v=oZiy5WmAwjE
      • Flip Video Share Application