Whats Your Hook - In App Marketing & Helping Users Care

WHAT’S YOUR HOOK? (in-app marketing and helping users care) Jonathan George

1. Create an awesome application 2. Users ﬁnd it by release date 3. ???

1. Create an awesome application 2. Users ﬁnd it by release date 3. ??? One question:

1. Create an awesome application 2. Users ﬁnd it by release date 3. ??? One question: Why would they tell their friends about your app?

IF IT SUCKS, IT WON’T MATTER (yes, I built this.)

YOUR HOOK. WHAT IS IT?

WELL PLAYED, SIR.

TRY AGAIN.

LEVERAGE. MGTwitterEngine Facebook Connect AddressBook.framework

TWITTER. IT’S GREAT. 1:3 1:10 1:1000 1:10000

9 people just told 928 other people about your app.

SEE WHAT I MEAN?

SHARE WHAT? • high scores • shout outs (aka: JUST ASK!) • be creative!

ONE LAST TIME WHAT’S YOUR HOOK? HOW ARE YOU MAKING IT EASY? QUESTIONS?

THANKS! http://twitter.com/jdg jonathan@jdg.net http://jdg.net (have you ﬁgured out what my initials are yet?)

by Jonathan George on Aug 01, 2009