Innovation Development Process Storyboard Week 10 B


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  • Image from Google
    Image from Google Information from iPod! uLearn?
  • Info fro Bickering among the ‘pod squad Alex Beam adam curry pic
    dave winer pic
  • Research into podcasting technology kerry matthews
  • You tube
  • image retrieved 10/3/09
  • October 2004, the iPod line has dominated digital music player sales in the United States, with over 90% of the market for hard drive-based players and over 70% of the market for all types of players.[59] During the year from January 2004 to January 2005, the high rate of sales caused its U.S. market share to increase from 31% to 65% and in July 2005, this market share was measured at 74%. In January 2007 the iPod market share reached 72.7% according to Bloomberg Online.
    The release of the iPod Mini helped to ensure this success at a time when competing flash-based music players were once dominant.[citation needed] On 8 January 2004, Hewlett-Packard (HP) announced that they would sell HP-branded iPods under a license agreement from Apple. Several new retail channels were used—including Wal-Mart—and these iPods eventually made up 5% of all iPod sales. In July 2005, HP stopped selling iPods due to unfavorable terms and conditions imposed by Apple.[60]
    In January 2007, Apple reported record quarterly revenue of US$7.1 billion, of which 48% was made from iPod sales.[61]
    On 9 April 2007, it was announced that Apple had sold its one-hundred millionth iPod, making it the biggest selling digital music player of all time. In April 2007, Apple reported second quarter revenue of US$5.2 billion, of which 32% was made from iPod sales.[62] Apple and several industry analysts suggest that iPod users are likely to purchase other Apple products such as Mac computers.[63]
    On 5 September 2007, during their "The Beat Goes On" event, Apple announced that the iPod line had surpassed 110 million units sold.
    On 22 October 2007, Apple reported quarterly revenue of US$6.22 billion, of which 30.69% came from Apple notebook sales, 19.22% from desktop sales and 26% from iPod sales. Apple's 2007 year revenue increased to US$24.01 billion with US$3.5 billion in profits. Apple ended the fiscal year 2007 with US$15.4 billion in cash and no debt.[64]
    On 22 January 2008, Apple reported the best quarter revenue and earnings in Apple's history so far. Apple posted record revenue of US$9.6 billion and record net quarterly profit of US$1.58 billion. 42% of Apple's revenue for the First fiscal quarter of 2008 came from iPod sales, followed by 21% from notebook sales and 16% from desktop sales.[65]
    On 21 October 2008, Apple reported that only 14.21% of total revenue for fiscal quarter 4 of year 2008 came from iPods.[66]. At the September 9, 2009 keynote presentation at the Apple Event, Phil Schiller announced total cumulative sales of iPods had exceeded 220 million.
    Wikipedia retrieved 10/15/2009
  • The Diffusion Group. (2007). Podcasting chart. TDG Research. Retrieved 10/15/2009, from
  • Chris Dede week 7 video online professional development
  • Podcasting Audience Up 18% Since Last Year Mar 22nd, 2007 | By James Lewin | Category: Audio Podcasting, Podcasting Research, Podcasting Statistics, Video Podcasts, iPods & Portable Media Players
  • Google images
  • Podcasting Audience Up 18% Since Last Year Mar 22nd, 2007 | By James Lewin | Category: Audio Podcasting, Podcasting Research, Podcasting Statistics, Video Podcasts, iPods & Portable Media Players
  • Innovation Development Process Storyboard Week 10 B

    1. 1. Innovation-DevelopmentInnovation-Development ProcessProcess Jane DeWitt Walden University EDUC 7101-Diffusion and Integration of Technology in Education October 2, 2009 Dr. Jock Schorger
    2. 2.  Feeling Overwhelmed?  Decoding Difficulties?  Can’t follow lectures?  Want to review material anywhere?  Got an iPod?  Have access to the internet? Try Podcasting
    3. 3. PodcastingPodcasting in thein the Educational SettingEducational Setting  Personalized, on- demand multi-media content  Encourages and supports independent learning  Directly linked to lecture activities (Laing, Wootton & Irons, 2006)
    4. 4. Background InformationBackground Information The “Podfather” 2003 Two Entrepreneurs Dave Winer and Adam Curry credited with the creation of PODCASTING ers/image/curry.jpg /winer%201.jpg
    5. 5. The NeedThe Need  Disengaged learners  Outdated texts  Limitations of face-to- face learning  Confinement related to the conventional learning environment  Created a need to provide the digital native a format for time-shift content that is current and supportive of course curriculum
    6. 6. Research: The iPodResearch: The iPod On October 23, 2001 Project Codename Dulcimer  Apple Computers publicly announced their portable music digital player the iPod.  The iPod was announced several months after the release of iTunes, a program that converted audio CDs into compressed digital audio files, and could organize your digital music collection..
    7. 7. Tony FadellTony Fadell  The father of the iPod  Former employee of General Magic and Phillips  Wanted to invent a better MP3 player.  Apple supported his project  Went to work for Apple Computers in 2001 as an independent contractor  Lead a team of thirty people to develop the new MP3 player..
    8. 8. TheThe iPodiPod  The first generation iPods had scroll wheels that physically rotated.  Post 2003 iPods (third generation) have touch sensitive wheels.  Fourth generation (2004) iPods have buttons integrated onto the wheel.
    9. 9. PodcastingPodcasting  September 2000- The first system that enabled the selection, automatic downloading and storage of serial episodic audio content on PCs and portable devices was launched  October 2000 - The concept of using enclosures in RSS Feeds was proposed  The idea was implemented by Dave Winer, a software developer and an author of the RSS format  Winer had received customer requests for audioblogging and discussed idea with Adam Curry
    10. 10. PodcastingPodcasting  January 2001 - RSS enclosure feature demonstrated by enclosing a song in the Scripting News weblog  June 2003 - Stephen Downes demonstrated aggregation and syndication of audio files in his Ed Radio application  February 2004- The term "podcasting" was one of several terms for portable listening to audioblogs
    11. 11. PodcastingPodcasting  November 2004 - Podcasting networks started to appear on the scene with podcasters affiliating with one another  June 2005-Apple staked its claim on the medium by adding podcasting to its iTunes
    12. 12. Development ConcernsDevelopment Concerns  First two years saw relatively few users  Many developers avoided using it.  Legal concerns regarding the audio content (Matthews, 2006)  Winer's company incorporated the new feature in its weblogging product, Radio Userland  All that was needed for "podcasting" was a way to automatically move audio files from download folder to an audio player (either software or hardware) -- along with enough compelling audio to make such automation worth the trouble
    13. 13. Intended AudienceIntended Audience  Business  Education  News  Music  Videos  Effective tool in e-learning
    14. 14. CommercializationCommercialization Podcasting distribution audience 50 million by end of decade (Matthews, 2006)
    15. 15. 1900s 1990s 2000s
    16. 16. Innovation-Decision ProcessInnovation-Decision Process KnowledgeKnowledge What is Podcasting? How does it work? Is it really that easy?
    17. 17.
    18. 18. Innovation-Decision ProcessInnovation-Decision Process PersuasionPersuasion  Combines iPod and broadcasting  Ease of publication  Ease of subscription  Ease of use across multiple environments  Anywhere, anytime mobile learning  Provides 21st century learning
    19. 19. Innovation-Decision ProcessInnovation-Decision Process DecisionDecision  Most homes have a personal computer  Access to the internet  Surf the World Wide Web  Download information or music  Read or write blogs  Tap into podcasts  Adopt the innovation
    20. 20. Innovation-Decision ProcessInnovation-Decision Process ImplementationImplementation Dive InDive In  Create digital content  Give students the digital tools to get the content  Play it back…Anytime Anywhere  Reference information  Read/write blogs  Stay competitive  Raise school profile
    21. 21. Innovation-Decision ProcessInnovation-Decision Process ConfirmationConfirmation  Teachers and students share in creation of podcast  Students create podcasts to review material  Podcasts provide alternate learning environment for those unable to attend brick-n-mortar school  Students share globally  Teachers and students are developing 21st century skills
    22. 22.
    23. 23.
    24. 24. Predicted Growth of Podcast Users between 2004 and 2010 Source: TDG Press Release (2007)
    25. 25. PerceivedPerceived AttributesAttributes ofof iPods andiPods and PodcastingPodcasting in thein the EducationalEducational SettingSetting
    26. 26. As educators we need a repertoire of teaching strategies that span the repertoire of needs that our students have. (Dede, Laureate Education Inc., 2008)
    27. 27. Podcasting has been adopted byPodcasting has been adopted by innovators and early adopters, but isinnovators and early adopters, but is just beginning to be used by the earlyjust beginning to be used by the early mainstream audienceaudience ….James Lewin, 2009
    28. 28. Who are the Innovators?Who are the Innovators?  Adam CurryAdam Curry  Tristan LouisTristan Louis  Dave WinerDave Winer  Collaborated in 2001Collaborated in 2001  Used RSS technology and their mediaUsed RSS technology and their media content to provide the first podcastcontent to provide the first podcast prototypeprototype
    29. 29. Who were the Early Adopters?Who were the Early Adopters?  Web bloggers desiring a way to stream audible blogs  Professionals  People in the field of technology  News media personnel  College Professors  Students
    30. 30. Why Adopt?Why Adopt? Relative AdvantageRelative Advantage According to Rogers, the idea of relative advantage is the degree to which an innovation is perceived as better than the idea it supersedes. Expressed as:  Economic Profitability  Social Prestige (Rogers, 2003, p.229).
    31. 31. Who Podcasts?Who Podcasts?  49% female, 51% male.% female, 51% male.  All ages. More listeners 55+ than in the 18-24 ageAll ages. More listeners 55+ than in the 18-24 age  Well-educated. Twice as many podcast users haveWell-educated. Twice as many podcast users have advanced degrees as others.advanced degrees as others.  Well-to-do. Podcast users are twice as likely to haveWell-to-do. Podcast users are twice as likely to have incomes over 100K and nearly twice as likely to haveincomes over 100K and nearly twice as likely to have incomes between 75K and 100K.incomes between 75K and 100K.  Wired – spending more than 50% more time online.Wired – spending more than 50% more time online.  More than twice as likely to own an iPod or otherMore than twice as likely to own an iPod or other portable media player.portable media player.  More than twice as likely to own video gamingMore than twice as likely to own video gaming
    32. 32. Who are the Laggards?Who are the Laggards?  People not “connected”People not “connected”  People fearful of downloading materialPeople fearful of downloading material  K-12 School Administrators concerned with liabilityK-12 School Administrators concerned with liability issuesissues  Parents concerned about safety and content ofParents concerned about safety and content of material downloadedmaterial downloaded  Instructors not comfortable with integratingInstructors not comfortable with integrating technologytechnology
    33. 33. Moving the Laggards into theMoving the Laggards into the Podcasting EraPodcasting Era  Compatibility…The perception of podcasting needs to be consistent with the existing values, past experiences, and needs of potential adopters  Trialability…Allow potential adopters the opportunity to experiment with podcasting to better determine that it can be a valuable educational tool.. (Rogers, 2003)(Rogers, 2003)
    34. 34. Adoption of InnovationAdoption of Innovation Decentralized Diffusion Approach The integration of iPods and Podcasting will diffuse into the middle school environment via a peer network in a relatively spontaneous fashion. Innovations diffused in this manner are more likely to fit the users’ needs and problems, allowing the users a sense of control and able to make key decisions. (Rogers, 2003, p.398)
    35. 35. Key Change AgentsKey Change Agents  Technology Instructors  Media Center Specialist  Innovative Instructors currently utilizing technology in the classroom
    36. 36. Effecting Positive Social ChangeEffecting Positive Social Change 1.1. Develop a need for change-Develop a need for change- the media specialist canthe media specialist can initiate change by pointing out new alternatives thatinitiate change by pointing out new alternatives that create a more learner centered classroom duringcreate a more learner centered classroom during orientationorientation 2.2. Establish an Information ExchangeEstablish an Information Exchange Relationship-Relationship- Once the need for change has beenOnce the need for change has been created, the media specialist can begin to developcreated, the media specialist can begin to develop rapport with key instructors within the buildingrapport with key instructors within the building 3.3. To Diagnose Problems-To Diagnose Problems- Key staff members canKey staff members can help determine why existing alternatives do not meethelp determine why existing alternatives do not meet their needstheir needs
    37. 37. 4.4. Create an Intent to Change in the Client-Create an Intent to Change in the Client- TheThe key staff members develop an action plan tokey staff members develop an action plan to motivate interests in using iPods and Podcastingmotivate interests in using iPods and Podcasting 5.5. Translate an Intent into Action-Translate an Intent into Action- Key membersKey members build near-peer support groups to begin using iPodsbuild near-peer support groups to begin using iPods and Podcasting, allowing time to teach interestedand Podcasting, allowing time to teach interested facultyfaculty 6.6. Stabilize Adoption and Prevent DiscontinuanceStabilize Adoption and Prevent Discontinuance Key members reinforce those members that haveKey members reinforce those members that have begun using the new technologybegun using the new technology 7.7. Achieve a Terminal Relationship-Achieve a Terminal Relationship- Key members,Key members, through training and support create self-sufficientthrough training and support create self-sufficient usersusers
    38. 38. Critical Mass occurs at theCritical Mass occurs at the point at which enoughpoint at which enough individuals in a systemindividuals in a system have adopted anhave adopted an innovation so that theinnovation so that the innovation’s further rateinnovation’s further rate of adoption becomesof adoption becomes self-sustainingself-sustaining (Rogers, 2003, p.363)(Rogers, 2003, p.363)
    39. 39. While the iPod and PodcastingWhile the iPod and Podcasting have attained critical mass inhave attained critical mass in society they have not fully metsociety they have not fully met their potential in the educationaltheir potential in the educational environment.environment.  Target highly respected staff members in the initial implementation of the iPod and Podcasting technology.  Make it interactive and keep the members engaged  Make the iPod and Podcasting a desirable commodity content/uploads/2007/10/motivation-circle.png
    40. 40. Defining the NeedDefining the Need Action and reaction,Action and reaction, ebb and flow, trialebb and flow, trial and error, change -and error, change - this is the rhythmthis is the rhythm of living. Out ofof living. Out of our over-our over- confidence, fear;confidence, fear; out of our fear,out of our fear, clearer vision, freshclearer vision, fresh hope. And out ofhope. And out of hope, progress.hope, progress. Bruce Barton
    41. 41.  Anywhere, Anytime Access to Learning  Creates 21st Century Learners  Eliminates outdated texts  Allows for collaboration  Meets ADA guidelines by providing material in varying sources  Optimizes study time
    42. 42. Education is not the filling of a pail, but the lighting of a fire. William Butler Yeats
    43. 43. ReferencesReferences Beam, A. (2006, May 26). bickering among the 'pod squad. The Boston Globe, Retrieved from . Bellis, M. (2009). The History of apple computers. Retrieved from Bellis, M. (2009). History of mp3. Retrieved from Laing, C., Wootton, A., & Irons, A. (2006). Ipod! ulearn!. Current Developments in Technology-Assisted Education, Retrieved from Matthews, K. (2006). Research into podcasting technology including current andMatthews, K. (2006). Research into podcasting technology including current and possible future uses. future uses.
    44. 44. ReferencesReferences
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