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Update on the Southeast Asia Information Market for Western Publishers
 

Update on the Southeast Asia Information Market for Western Publishers

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15-slide presentation to Western publishers introducing key characteristics of the academic information market in Southeast Asia, including market size and growth. Details of the Singapore, Malaysia, ...

15-slide presentation to Western publishers introducing key characteristics of the academic information market in Southeast Asia, including market size and growth. Details of the Singapore, Malaysia, Thailand, and Indonesia markets also given. Recommendations for selling information in Southeast Asia.

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  • Indonesia 230mThailand 68mVN 88mBrunei 0.4m and most don’t learnSingapore 5mSome include PNG Papua New GuineaPI 92m
  • Books jnls databases, all academic pub17% growth since 0518% more by 2015
  • Actually, many major publishers have their regional office in SingaporeR&D spending reach 3.5% by 20155m popn
  • Spending on Info was not affected by political unrest, and there has been some growth this year.But lower spending is still less than Thaksin when Silpakorn opened up.
  • 230 m peopleNeeds lots of help and growthUS CORNERS
  • Cold Spring Harbor’s new Research Center in Suzhou ChinaSomething like that in Vietnam or Thailand…. Or Eastern Malaysia… Philippines and Indonesia not safe enough yet.
  • Leapfrog the use of info via Smart phones?
  • American Corner funded and organized by State Dept and US Embassy. Within the Embassy library or local universitiesSoros FoundationCABI is trying to do stuffCIGARGender issuesCold Spring Harbor Laboratory

Update on the Southeast Asia Information Market for Western Publishers Update on the Southeast Asia Information Market for Western Publishers Presentation Transcript

  • Update onthe Southeast AsiaInformation Marketfor Western Publishers
    John Ben DeVette
    President
    DeVette Publishing Solutions
    johnben@devettepublishing.com
    20 December 2010
  • Southeast Asia
    Combined GDP $1,500b
    1/10 size of US or EU
    1/3 size of Japan or China
    10 Countries
    600m people
    10+ Major Languages
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Annual Spend SE Asia 2005-2015
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Singapore
    GDP per capita US$36k
    R&D spending will increase 30%
    2010 to 2015
    Breakdown of R&D Spending by Sector
    Education 47%
    Private Industry 44%
    Government 9%
    National Library Board
    Manages public library
    Hospital Authority
    Manages all hospitals
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Malaysia
    GDP per capita $3k (2nd highest in SE Asia)
    90% research spending based in universities
    Bumiputra Law. Requires all government-owned institutions to purchase information from a local Malay-owned company ifthe Malayprice is less than 110% of the original competitor’s price
    UKM was the top university.
    USM was granted APEX status in 2008
    Is being pushed to become Malaysia’s premier research university.
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Thailand
    Top Universities:
    Chulalongkorn, Mahidol, Thammasat, Silpakorn
    Increased emphasis on agriculture
    Smaller libraries all prefer to pay in Thai Baht, therefore wise to have a local agent to handle invoicing
    iGroup is dominant agency, but not able to unequivocally represent all publishers fairly:
    Library budgets are not large enough to buy both competing publishers’ packages.
    The publisher who gives larger discounts is promoted first.
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Indonesia
    PDII-LIPI top research institute
    I recommend using more than one local agent
    Slow to pay because of unpredictable budgets
    Dependant on outside funding
    WHO, World Bank, Soros, etc
    Graft is a common problem
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • No True ConsortiaOnly “Weak Buying Groups”
    Library consortia in name only
    Usually spear headed by the largest national university’s library
    Therefore, it is not possible to easily market to all universities by simply contacting the local consortia head.
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Inter-Library Loan Common
    In the developing world, ILL is still heavily depended upon.
    Australia is favorite source country
    Online & package deals should allow for a type of ILL.
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Graft & Corruption
    With the exception of Singapore, graft raises its evil head in almost every Southeast Asian country
    Another reason why it is better to work through a local agent
    Piracy of intellectual property is not a problem.
    Copyright of academic materials is respected with regard to books and journals.
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Book Fairs & Library Conferences
    Local Book Fairs & Library Association Annual Conferences are Well Attended and a Good Way to Build Brand Awareness
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Training Is Badly Needed
    Author Training on how to publish
    Scientist Training on how to improve the research process
    Librarian & information professionals training
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Increasing Use of Smart Phones
    In poor countries, more people use smart phones to communicate than computers & email
    Learned Societies & Institutions hoping to make a positive impact in the developing world must include smart phone delivery solutions.
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Summary
    Largest growth markets are Singapore and Malaysia
    Direct marketing to Singapore
    Use local agents in other countries
    Different agent for each country
    Book Fairs & Library Assn Meetings useful
    Author Training is a good tactic
    Beware of unethical business practices
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS
  • Update on the Southeast Asia Information Market for Western Publishers by JOHN BEN DEVETTE is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.Permissions beyond the scope of this license may be available at johnben@devettepublishing.com.
    http://creativecommons.org/licenses/by-nd/3.0/
    12/14/10
    DEVETTE PUBLISHING SOLUTIONS