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WordPress SEO & OptimisationPresentation Transcript
WordPress SEO &
Optimisation Strategies
A4UExpo London, October 2008
Joost de Valk
Open Source Theology
IBMS
Apple
Geek Marketeer
WordPress SEO Speaker Blogger
Online marketeer
http://yoast.com
http://orangevalley.nl
Today’s agenda
1 WordPress & SEO
2 Promoting Your Blog
3 Getting more subscribers
4 Conversation Optimization
And maybe, some bonus tips.
WordPress & SEO
Essential Plugins
HeadSpace2
- Titles
- Meta Keywords and Descriptions
- More Tags
- And SO much more.
http://urbangiraffe.com/plugins/headspace2/
Template tip #1
Your title should look like this:
<title><?php wp_title(‘’); ?></title>
Nothing more, nothing less. HeadSpace or any other
SEO plugin will take care of the title.
Redirection
Use it for all your redirection needs.
http://urbangiraffe.com/plugins/redirection/
YARPP
Yet Another Related Posts Plugin
Related posts based on tags, categories,
post content, etc.
http://mitcho.com/code/yarpp/
SEO Friendly Images
Auto-magically optimise alt and title tags.
http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
Clean Slugs
Auto-magically optimise your post slugs.
Sign up for my mailing list and get it!
RSS Footer
Take advantage of those scrapers!
http://yoast.com/wordpress/rss-footer/
Structure for SEO
Template tip #2
Your blog title and subtitle should only be <h1> and <h2> on
your front page! Everywhere else, and <h4> and <h5> is
good enough.
To do that, do something like this in your header.php:
<?php if (is_home()) { ?>
<h1>Yoast</h1>
<?php } else { ?>
<h4><a href=quot;/quot;>Yoast</a></h4>
<?php } ?>
Template tip #3
Add a description to your categories:
<?php echo category_description(); ?>
Yoast Breadcrumbs
Let users and spiders find the way home!
Roy Huiskes - Internal Linking
16.30 - Platinum 7
http://yoast.com/wordpress/breadcrumbs/
Robots Meta
- Noindex, follow your archives, search pages, etc.
- Authenticate with webmaster tools
- Nofollow ancillary links
- Etc. etc.
http://yoast.com/wordpress/robots-meta/
Pagination
Because a search engine can’t skip pages.
http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.html
or http://wordpress.org/extend/plugins/wp-page-numbers/
More info on WP SEO?
http://yoast.com/articles/wordpress-seo/
Here’s 10 steps
to improve the conversation on your blog
Step 1:
Ask for comments.
Step 2: Thank people for commenting.
Step 3: get to know your readers.
Step 4: answer all questions,
and respond to all feedback.
Step 5: Reward good remarks.
Step 6: keep people involved.
Step 7: don’t distract them.
Separate track- and pingbacks from comments:
http://yoast.com/wordpress-theming-pushing-trackbacks-down/
Step 8:
Fight spam, always.
Step 9: Keep It Stupid Simple (to comment)
Step 10:
Measure, improve, and repeat
Use Blog Metrics:
http://yoast.com/wordpress/blog-metrics/
Google Alerts
Twitter Ego Searches
Are you a good Housekeeper?
http://yoast.com/serious-blogging-questions/
3 bonus tips!
Prevent fruitless searching
Improve the WordPress search experience:
http://yoast.com/wordpress-search/
Aim for speed
Optimize your template:
http://yoast.com/speed-up-and-clean-up-your-wordpress/
check themes before installing
http://yoast.com/perfect-wordpress-theme/
Sign up to my WP mailing list!
http://yoast.com/mailing-list/
Joost de Valk
joost@yoast.com
http://yoast.com
http://www.orangevalley.nl
http://twitter.com/jdevalk
http://zipmempendrives.blogspot.com/ 1 year ago