WordPress Optimisation @ Think Visibility
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  • Excellent tips for wordpress seo. I really enjoyed the Think Visibility event and it was great to be part of the audience to which this presentation relates.
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  • My apologies for the lack of content around the slides, will write up what I said a bit in a blog post soon!
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  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
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  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • I’ll try to answer all of them.
  • Happy thought!
  • Talk about WordPress & blogging for an hour!
  • Copy paste some slides
  • Be an obnoxious fat bastard and present it
  • Go and do what I do best
  • Wait a minute...
  • You’ve probably all read this...
  • It’s not like you couldn’t have Googled for it...
  • So I had an idea, more in line with the new and less fat Joost :)
  • Let’s get down and dirty... We’re going to talk about
  • Speed
  • Analytics
  • Social
  • Don’t be afraid to ask questions
  • I’ll try to answer all of them.
  • Speed
  • Puny PNG your theme’s images.
  • CDN&#x2019;s have servers all over the world, closest to your visitors. Especially good for blogs with a global readership. <br /> <br /> Why a subdomain works, even when on the same server: browser pipelining, multiple connections.
  • Analytics
  • Make sure you track what&#x2019;s important, it&#x2019;s not (just) pageviews :)
  • Gravity forms rocks: YOAST for 20% off
  • Social
  • How many of you have ever reached Digg frontpage? How much of that was through a Digg submitted through a button?

Transcript

  • 1. 2
  • 2. Open Source 2
  • 3. Open Source Apple 2
  • 4. Open Source Apple CSS 2
  • 5. Open Source Apple CSS WordPress 2
  • 6. Open Source Apple CSS WordPress SEO 2
  • 7. Open Source Apple CSS Geek WordPress SEO 2
  • 8. Open Source Theology Apple CSS Geek WordPress SEO 2
  • 9. Open Source Theology IBMS Apple CSS Geek WordPress SEO 2
  • 10. Open Source Theology IBMS Apple CSS Geek WordPress SEO Blogger 2
  • 11. Open Source Theology IBMS Apple CSS Geek WordPress SEO Speaker Blogger 2
  • 12. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger 2
  • 13. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger 2
  • 14. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger 2
  • 15. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger Online marketeer 2
  • 16. http://yoast.com/articles/wordpress-seo/
  • 17. 42
  • 18. Obsess over speed 21
  • 19. Images can be smaller • (WP) Smush It • Puny PNG 22
  • 20. Cache, cache, cache • WP Super Cache • W3 Total Cache • Great in combination with APC • Or even better: Memcache / Memcached 23
  • 21. CDN • For: • Images • CSS files • JavaScript files 24
  • 22. Speed: cheap or cheaper? • Cheap: • Pick a CDN (like NetDNA) • Cheaper: • Use a subdomain 25
  • 23. Analytics
  • 24. Analytics • Google Analytics for WordPress: • Filter out your own domain name • Ranking data in your Analytics 27
  • 25. Goals • Set decent Goals: • Comments and Unique Commenters • RSS Subscriptions • Downloads 28
  • 26. Referrer info in e-mails • My contact form plugin • Gravity Forms << BEST PLUGIN EVER. 29
  • 27. Social
  • 28. URL Shortener • Be a cool kid, get your own URL shortener: • yourls.org < free, self hosted • awe.sm < paid, hosted 31
  • 29. Buttons • Use Sociable for Delicious & Twitter buttons etc. • Remove the Digg and other “vote site” buttons. 32
  • 30. Email your feedback & questions to: joost@yoast.com http://twitter.com/yoast 33