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0
2
Open Source




              2
Open Source
              Apple




                      2
Open Source
              Apple
CSS




                      2
Open Source
              Apple
CSS
 WordPress




                      2
Open Source
              Apple
CSS
 WordPress     SEO




                      2
Open Source
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source               Theology
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO...
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO...
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek
 WordPress   ...
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek              ...
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek              ...
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek              ...
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek              ...
http://yoast.com/articles/wordpress-seo/
42
Obsess over speed


        21
Images can be smaller


• (WP) Smush It
• Puny PNG


                  22
Cache, cache, cache

• WP Super Cache
• W3 Total Cache
 • Great in combination with APC
 • Or even better: Memcache / Memc...
CDN

• For:
   • Images
   • CSS files
   • JavaScript files

                       24
Speed: cheap or cheaper?

 • Cheap:
    • Pick a CDN (like NetDNA)
 • Cheaper:
    • Use a subdomain

                   25
Analytics
Analytics

• Google Analytics for WordPress:
   • Filter out your own domain name
   • Ranking data in your Analytics

   ...
Goals

• Set decent Goals:
   • Comments and Unique Commenters
   • RSS Subscriptions
   • Downloads

                 28
Referrer info in e-mails


• My contact form plugin
• Gravity Forms << BEST PLUGIN EVER.


                  29
Social
URL Shortener

• Be a cool kid, get your own URL shortener:
   • yourls.org < free, self hosted
   • awe.sm < paid, hosted...
Buttons

• Use Sociable for Delicious & Twitter
  buttons etc.
• Remove the Digg and other “vote site”
  buttons.



     ...
Email your feedback &
    questions to:
  joost@yoast.com

http://twitter.com/yoast

           33
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
WordPress Optimisation @ Think Visibility
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WordPress Optimisation @ Think Visibility

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  • Excellent tips for wordpress seo. I really enjoyed the Think Visibility event and it was great to be part of the audience to which this presentation relates.
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  • My apologies for the lack of content around the slides, will write up what I said a bit in a blog post soon!
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  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • I&amp;#x2019;ll try to answer all of them.
  • Happy thought!
  • Talk about WordPress &amp; blogging for an hour!
  • Copy paste some slides
  • Be an obnoxious fat bastard and present it
  • Go and do what I do best
  • Wait a minute...
  • You&amp;#x2019;ve probably all read this...
  • It&amp;#x2019;s not like you couldn&amp;#x2019;t have Googled for it...
  • So I had an idea, more in line with the new and less fat Joost :)
  • Let&amp;#x2019;s get down and dirty... We&amp;#x2019;re going to talk about
  • Speed
  • Analytics
  • Social
  • Don&amp;#x2019;t be afraid to ask questions
  • I&amp;#x2019;ll try to answer all of them.
  • Speed
  • Puny PNG your theme&amp;#x2019;s images.
  • CDN&amp;#x2019;s have servers all over the world, closest to your visitors. Especially good for blogs with a global readership.

    Why a subdomain works, even when on the same server: browser pipelining, multiple connections.
  • Analytics
  • Make sure you track what&amp;#x2019;s important, it&amp;#x2019;s not (just) pageviews :)
  • Gravity forms rocks: YOAST for 20% off
  • Social
  • How many of you have ever reached Digg frontpage? How much of that was through a Digg submitted through a button?
  • Transcript of "WordPress Optimisation @ Think Visibility"

    1. 1. 2
    2. 2. Open Source 2
    3. 3. Open Source Apple 2
    4. 4. Open Source Apple CSS 2
    5. 5. Open Source Apple CSS WordPress 2
    6. 6. Open Source Apple CSS WordPress SEO 2
    7. 7. Open Source Apple CSS Geek WordPress SEO 2
    8. 8. Open Source Theology Apple CSS Geek WordPress SEO 2
    9. 9. Open Source Theology IBMS Apple CSS Geek WordPress SEO 2
    10. 10. Open Source Theology IBMS Apple CSS Geek WordPress SEO Blogger 2
    11. 11. Open Source Theology IBMS Apple CSS Geek WordPress SEO Speaker Blogger 2
    12. 12. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger 2
    13. 13. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger 2
    14. 14. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger 2
    15. 15. Open Source Theology IBMS Apple CSS Geek Marketeer WordPress SEO Speaker Blogger Online marketeer 2
    16. 16. http://yoast.com/articles/wordpress-seo/
    17. 17. 42
    18. 18. Obsess over speed 21
    19. 19. Images can be smaller • (WP) Smush It • Puny PNG 22
    20. 20. Cache, cache, cache • WP Super Cache • W3 Total Cache • Great in combination with APC • Or even better: Memcache / Memcached 23
    21. 21. CDN • For: • Images • CSS files • JavaScript files 24
    22. 22. Speed: cheap or cheaper? • Cheap: • Pick a CDN (like NetDNA) • Cheaper: • Use a subdomain 25
    23. 23. Analytics
    24. 24. Analytics • Google Analytics for WordPress: • Filter out your own domain name • Ranking data in your Analytics 27
    25. 25. Goals • Set decent Goals: • Comments and Unique Commenters • RSS Subscriptions • Downloads 28
    26. 26. Referrer info in e-mails • My contact form plugin • Gravity Forms << BEST PLUGIN EVER. 29
    27. 27. Social
    28. 28. URL Shortener • Be a cool kid, get your own URL shortener: • yourls.org < free, self hosted • awe.sm < paid, hosted 31
    29. 29. Buttons • Use Sociable for Delicious & Twitter buttons etc. • Remove the Digg and other “vote site” buttons. 32
    30. 30. Email your feedback & questions to: joost@yoast.com http://twitter.com/yoast 33
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