WordPress
   Optimisation
40 tips, in 40 minutes, and then
        some questions!
Open Source
Open Source
              Apple
Open Source
              Apple

CSS
Open Source
              Apple

CSS
              SEO
Open Source
              Apple
      Geek
CSS
              SEO
Open Source           Theology
              Apple
      Geek
CSS
              SEO
Open Source                  Theology
                      IBMS
              Apple
      Geek
CSS
              SEO
Open Source                  Theology
                      IBMS
              Apple
      Geek
CSS
              SEO     ...
Open Source                        Theology
                      IBMS
              Apple
      Geek
CSS
              SE...
Open Source                        Theology
                      IBMS
              Apple
      Geek              Markete...
Open Source                        Theology
                      IBMS
              Apple
      Geek              Markete...
Open Source                        Theology
                      IBMS
              Apple
      Geek              Markete...
Open Source                        Theology
                      IBMS
              Apple
      Geek              Markete...
Yoast.com
Section #1: Speed!
01                     Tip Section #1: Speed




     Install WP Super Cache
         With GZIP enabled!
02                             Tip Section #1: Speed




     Move .htaccess directives to your
        server config (if p...
03                           Tip Section #1: Speed




     Combine CSS files into one
           big CSS file
            S...
04                         Tip Section #1: Speed




           Use CSS sprites

     Ask your developer if you don’t know...
05                             Tip Section #1: Speed




     Add a PHP opcode cache

     Pick one, all are better than h...
06                            Tip Section #1: Speed




           Kill some plugins...

     And try to replace them for ...
07                           Tip Section #1: Speed




 Still slow? Switch to better hosting.
               WestHost rock...
Section #2: SEO
08                         Tip Section #2: SEO




     Set Pretty Permalinks

     Why do people still forget this?
09                           Tip Section #2: SEO




     Switch Blog name and Post Title

             The format should ...
10                                Tip Section #2: SEO




           Give Robots directions

     Noindex wp-admin, login ...
11                            Tip Section #2: SEO




           Write better titles

     Use HeadSpace2, or even All in ...
12                             Tip Section #2: SEO




     Write good meta descriptions

      If you don’t, do NOT auto ...
13                            Tip Section #2: SEO




     Create proper pagination

     Using wp-pagenavi by Lester Chan...
14                        Tip Section #2: SEO




     Disable paged comments

             They suck.
15                            Tip Section #2: SEO




 Read & Implement everything in my
       WordPress SEO guide
     h...
Section #3: Maintenance
16                    Tip Section #3: Maintenance




        Backup your database
          every few hours
     Use Lest...
17                   Tip Section #3: Maintenance




 Optimize your database every day

     Using the same WP-DBManager p...
18                        Tip Section #3: Maintenance




        Backup your files every day

                Use WordPres...
19                           Tip Section #3: Maintenance




               Check your queries
         Use the Debug Quer...
20               Tip Section #3: Maintenance




        Run Akismet

     Kill those spam comments.
21                     Tip Section #3: Maintenance




 Check the referrers for comments

        http://tools.davidnaylor...
22                      Tip Section #3: Maintenance




     Remove those nonsense widgets

           Technorati rank? We...
23                          Tip Section #3: Maintenance




               Track your uptime

              Use Pingdom, o...
24                       Tip Section #3: Maintenance




                Check 404’s
               Use the 404 notifier:
 ...
25                          Tip Section #3: Maintenance




     Remove unneccesary meta info
        // Remove Really sim...
Section #4: Social
26                        Tip Section #4: Social



     Allow & encourage people to
              submit
            your...
27                  Tip Section #4: Social



        Doing newsletters?

 Add a refer a friend button on the
          th...
28                   Tip Section #4: Social




     Or... Use my Comment Redirect
             plugin, and add the
      ...
29                    Tip Section #4: Social




         Use WP Greet Box,
     even useful on “normal” sites.
30                Tip Section #4: Social




     Make sure your comments
       are gravatar enabled.
31                    Tip Section #4: Social




         Do the Twitter thing.
     It’s an absurd traffic driver.
Section #5: Analytics
32               Tip Section #5: Analytics




     Use Google Analytics
     (and my plugin for it)
33                Tip Section #5: Analytics




      Use RSS link tagger
     rebelic.nl/rsslinktagger
34                Tip Section #5: Analytics




 Track traffic coming from Twitter:
    yoast.com/twitter-analytics/
35                   Tip Section #5: Analytics




     Install canonical URL’s so your
             Analytics doesn’t
   ...
36                Tip Section #5: Analytics




Use comment redirect to track first
       time commenters
37                           Tip Section #5: Analytics




      Track comments as a goal!
     Use an onclick javascript ...
38              Tip Section #5: Analytics




     Track RSS subscribers
         the same way
39                         Tip Section #5: Analytics




          Start optimizing:
         which traffic leads to
      ...
40                     Tip Section #5: Analytics




     Use my blog metrics plugin

        Improve yourself each month!
41                   Tip Section #6: Shameless plug



           Bonus tip #41:
     Can’t fix it? Don’t have the time to?...
WordPress Optimisation - A4UExpo
WordPress Optimisation - A4UExpo
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WordPress Optimisation - A4UExpo

  1. 1. WordPress Optimisation 40 tips, in 40 minutes, and then some questions!
  2. 2. Open Source
  3. 3. Open Source Apple
  4. 4. Open Source Apple CSS
  5. 5. Open Source Apple CSS SEO
  6. 6. Open Source Apple Geek CSS SEO
  7. 7. Open Source Theology Apple Geek CSS SEO
  8. 8. Open Source Theology IBMS Apple Geek CSS SEO
  9. 9. Open Source Theology IBMS Apple Geek CSS SEO Blogger
  10. 10. Open Source Theology IBMS Apple Geek CSS SEO Speaker Blogger
  11. 11. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  12. 12. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  13. 13. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  14. 14. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger Online marketeer
  15. 15. Yoast.com
  16. 16. Section #1: Speed!
  17. 17. 01 Tip Section #1: Speed Install WP Super Cache With GZIP enabled!
  18. 18. 02 Tip Section #1: Speed Move .htaccess directives to your server config (if possible) And disable .htaccess parsing.
  19. 19. 03 Tip Section #1: Speed Combine CSS files into one big CSS file Same goes for JavaScript, which should be loaded in the footer.
  20. 20. 04 Tip Section #1: Speed Use CSS sprites Ask your developer if you don’t know what this is.
  21. 21. 05 Tip Section #1: Speed Add a PHP opcode cache Pick one, all are better than having none.
  22. 22. 06 Tip Section #1: Speed Kill some plugins... And try to replace them for similar ones. Some plugins are god awful.
  23. 23. 07 Tip Section #1: Speed Still slow? Switch to better hosting. WestHost rocks, go to http://www.westhost.com/blog-yoast.html (yes that’s an affiliate link)
  24. 24. Section #2: SEO
  25. 25. 08 Tip Section #2: SEO Set Pretty Permalinks Why do people still forget this?
  26. 26. 09 Tip Section #2: SEO Switch Blog name and Post Title The format should be: post title - blog name
  27. 27. 10 Tip Section #2: SEO Give Robots directions Noindex wp-admin, login and register pages etc.
  28. 28. 11 Tip Section #2: SEO Write better titles Use HeadSpace2, or even All in one SEO.
  29. 29. 12 Tip Section #2: SEO Write good meta descriptions If you don’t, do NOT auto generate them.
  30. 30. 13 Tip Section #2: SEO Create proper pagination Using wp-pagenavi by Lester Chan, f/i.
  31. 31. 14 Tip Section #2: SEO Disable paged comments They suck.
  32. 32. 15 Tip Section #2: SEO Read & Implement everything in my WordPress SEO guide http://yoast.com/articles/wordpress-seo/
  33. 33. Section #3: Maintenance
  34. 34. 16 Tip Section #3: Maintenance Backup your database every few hours Use Lester Chans WP-DBManager plugin
  35. 35. 17 Tip Section #3: Maintenance Optimize your database every day Using the same WP-DBManager plugin
  36. 36. 18 Tip Section #3: Maintenance Backup your files every day Use WordPress Backup: www.blogtrafficexchange.com/wordpress-backup
  37. 37. 19 Tip Section #3: Maintenance Check your queries Use the Debug Queries plugin to check for plugins gone mad http://wordpress.org/extend/plugins/debug-queries/
  38. 38. 20 Tip Section #3: Maintenance Run Akismet Kill those spam comments.
  39. 39. 21 Tip Section #3: Maintenance Check the referrers for comments http://tools.davidnaylor.co.uk/
  40. 40. 22 Tip Section #3: Maintenance Remove those nonsense widgets Technorati rank? Wel.... OK Blog value: nonsense.
  41. 41. 23 Tip Section #3: Maintenance Track your uptime Use Pingdom, or another tool, but be the first to know when your blog is down.
  42. 42. 24 Tip Section #3: Maintenance Check 404’s Use the 404 notifier: wordpress.org/extend/plugins/404-notifier/ and fix them using Redirection
  43. 43. 25 Tip Section #3: Maintenance Remove unneccesary meta info // Remove Really simple discovery link remove_action('wp_head', 'rsd_link'); // Remove Windows Live Writer link remove_action('wp_head', 'wlwmanifest_link'); // Remove the version number remove_action('wp_head', 'wp_generator');
  44. 44. Section #4: Social
  45. 45. 26 Tip Section #4: Social Allow & encourage people to submit your content Use Sociable, damn it :)
  46. 46. 27 Tip Section #4: Social Doing newsletters? Add a refer a friend button on the thank you page!
  47. 47. 28 Tip Section #4: Social Or... Use my Comment Redirect plugin, and add the refer a friend there!
  48. 48. 29 Tip Section #4: Social Use WP Greet Box, even useful on “normal” sites.
  49. 49. 30 Tip Section #4: Social Make sure your comments are gravatar enabled.
  50. 50. 31 Tip Section #4: Social Do the Twitter thing. It’s an absurd traffic driver.
  51. 51. Section #5: Analytics
  52. 52. 32 Tip Section #5: Analytics Use Google Analytics (and my plugin for it)
  53. 53. 33 Tip Section #5: Analytics Use RSS link tagger rebelic.nl/rsslinktagger
  54. 54. 34 Tip Section #5: Analytics Track traffic coming from Twitter: yoast.com/twitter-analytics/
  55. 55. 35 Tip Section #5: Analytics Install canonical URL’s so your Analytics doesn’t interfere with your SEO
  56. 56. 36 Tip Section #5: Analytics Use comment redirect to track first time commenters
  57. 57. 37 Tip Section #5: Analytics Track comments as a goal! Use an onclick javascript with a minor delay.
  58. 58. 38 Tip Section #5: Analytics Track RSS subscribers the same way
  59. 59. 39 Tip Section #5: Analytics Start optimizing: which traffic leads to more subscribers? And yes that means forgetting about Digg.
  60. 60. 40 Tip Section #5: Analytics Use my blog metrics plugin Improve yourself each month!
  61. 61. 41 Tip Section #6: Shameless plug Bonus tip #41: Can’t fix it? Don’t have the time to? Hire me & my team to do it for you: joost@orangevalley.nl +31 6 24 555 808
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