WordCamp NL: Optimizing WordPress

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  • I work for OrangeValley, a company that develops WordPress websites but mostly helps it’s customers make more money.
  • I blog on http://yoast.com/
  • The good thing about presenting on WordCamp NL is that I don’t have to tell you about windmills and wooden shoes.
  • So usually, I’d copy paste some slides...
  • Be an obnoxious fat bastard and present it
  • Go and do what I do best (that’s Dave Naylor on the left btw)
  • There’s an issue though.
  • Actually there’s 2...
  • 1: It’s too early for beer
  • Actually, I expect some of you will be yawning during this very presentation...
  • So we need more coffee...
  • Problem 2 is more serious. It’s this article.
  • Who has read it? (Most people in the room turned out to have read it)
  • Starting with SEO is like starting half way
  • It starts with analytics
  • And speed & usability is more important too...
  • And then, and ONLY then, comes SEO
  • Don’t be afraid to ask questions
  • I’ll try to answer all of them, usually the answer is 42.
  • Analytics
  • Internal search: what are people searching for? Are they finding that? Can / should they expect that on your site?
  • What 404 pages are people encountering? Fix them!!
  • How much are people reading? How can we increase the time people spend on your site?
  • Make your site load faster!!
  • http://wordpress.org/extend/plugins/w3-total-cache/ Turned my blog from an Opel into a Ferrari (speed wise)
  • Crunch your theme’s images, and auto crunch uploaded images.

    http://wordpress.org/extend/plugins/wp-smushit/
    http://www.punypng.com/
  • Make them read more!
  • http://xavisys.com/2009/06/efficient-related-posts/
  • http://justintadlock.com/archives/2009/06/09/series-wordpress-plugin

    Check your analytics: which pages are viewed most? Which pages and posts do you have related to that? Link them!!
  • Through all these cool plugins we often forget how to use the superbly useful internal stuff in WordPress: Categories, Tags and custom taxonomies. Do your categories still match the blog you have today? http://yoast.com/wordpress/simple-taxonomies/
  • We want to have them come back, so we make them subscribe! I prefer email, because of it’s high response.
  • Engage them.
  • http://yoast.com/out/gravityforms/
    http://yoast.com/wordpress/comment-redirect/ <-- measure, measure!
  • In everything I just said...
  • + here’s a small checklist (on the next slide)
  • WordCamp NL: Optimizing WordPress

    1. 1. WordPress Optimization Getting Visitors and Keeping Them Joost de Valk, OrangeValley - WordCamp NL 2009
    2. 2. Open Source Theology IBMS SEO WebKit Geek Marketeer CSS WordPress Speaker Blogger Online marketeer Joost de Valk, OrangeValley - WordCamp NL 2009
    3. 3. http://yoast.com/ Joost de Valk, OrangeValley - WordCamp NL 2009
    4. 4. http://yoast.com/articles/wordpress-seo/ Joost de Valk, OrangeValley - WordCamp NL 2009
    5. 5. It starts with analytics Joost de Valk, OrangeValley - WordCamp NL 2009
    6. 6. And speed & usability is more important too...
    7. 7. And then comes SEO
    8. 8. Please do ask your questions!
    9. 9. 42 I’ll try to answer all of them Joost de Valk, OrangeValley - WordCamp NL 2009
    10. 10. Analytics
    11. 11. A good “search” to start with
    12. 12. Tracking and fixing 404’s
    13. 13. Your site is a book!
    14. 14. Step #1: improve your load times
    15. 15. W3 Total Cache
    16. 16. • (WP) Smush It • Puny PNG Crunch those images...
    17. 17. Step #2: make them read more!
    18. 18. Offer (Efficient) Related Posts
    19. 19. Internal Linking & Series of Posts
    20. 20. Tags, Categories & Custom Taxonomies
    21. 21. Step #3: make them come back
    22. 22. Step #4: engage them!
    23. 23. Ask for feedback & comments
    24. 24. How do you measure results?
    25. 25. (Google) Analytics: - number of pageviews per visit - new unique commenter - comments - submitted feedback forms Email + FeedBurner subscriptions Twitter followers etc. etc. etc.
    26. 26. Where’s the SEO?
    27. 27. 1. Fixing 404’s: good for SEO 2. Improving load times: good for SEO 3. Offerring related posts & increasing internal linking: good for SEO 4. Improving categorization: good for SEO 5. Improving discussion: good for SEO Good for SEO
    28. 28. 1. Pretty Perma links (/%postname%/) 2. Post Title - Blog Title 3. Using a properly coded theme 4. Read the article: http://yoast.com/articles/wordpress-seo/ 4 more things to do
    29. 29. Press This on WebmasterRadio Every Tuesday: 2 PM Pacific 5 PM Eastern 10 PM GMT Interviews with bloggers, developers and marketeers, like: Mark Jaquith (WP Lead Developer) Vitaly Friedman (SmashingMagazine) Aaron Wall (SEOBook) Search for “Press This” in iTunes and subscribe or go to www.pressthis.com!
    30. 30. Feedback? Questions? Need help? Email: joost@orangevalley.nl Mobiel: 06 24 555 808 Twitter: @yoast 42

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