The next thing we can learn from the bible is the golden rule: do unto others as you wouldhave them do unto you.
We think we’re hip, when we say we “pay it forward”. Whatever you call it. Do it. Link out.
It’s called linklove for a reason. Link to other people, if you work with other people, othercompanies, link to them, link to bloggers, be social!
You see, as they said in the best book written about the web, ever, the cluetrain manifesto:“learning to speak in a human voice is not some trick, nor will corporations convince us theyare human with lip service about "listening to customers." They will only sound human whenthey empower real human beings to speak on their behalf.”
So you need one-on-one conversations. In the church, they called this: