Essential Tools For Search Marketers
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Essential Tools For Search Marketers

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An overview of essential plugins and add-ons for Firefox for search marketers.

An overview of essential plugins and add-ons for Firefox for search marketers.

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Essential Tools For Search Marketers Presentation Transcript

  • 1. Pimping Firefox for search marketers
  • 2. Who am I and who do I work for?
    • Joost de Valk
      • Dutch male
      • SEO & Webdeveloper
      • Search Strategist for Onetomarket, with clients like:
        • KLM, Wegener (Mecom), Conrad, AMEX
      • I blog at www.joostdevalk.nl on SEO, WordPress, Analytics, and Webdevelopment
  • 3. Why Firefox?
    • It’s the best browser out there!
    • Most important reasons:
      • Great source view
      • Built-in search
      • Extensible
      • Extensible
      • Extensible
  • 4. SEO for Firefox
    • SEO for FireFox:
      • http://tools.seobook.com/firefox/seo-for-firefox.html
  • 5. Customize Google
    • Customize Google:
      • http://www.customizegoogle.com/
  • 6. Disabling personalized search
    • Disable personalized search:
      • http://www.joostdevalk.nl/seo-tools/disable-personalized-search-plugin/
    • Dave Davis’ Google Global:
      • http://www.redflymarketing.com/
  • 7.
    • Greasemonkey:
      • https://addons.mozilla.org/nl/firefox/addon/748
    • Literally hundreds of thousands of useful scripts, a shameless plug of my own:
      • Statistics detector:
        • http://www.joostdevalk.nl/code/greasemonkey/statistics-detector/
      • Google Webmaster Tools++:
        • http://www.joostdevalk.nl/dl/code/greasemonkey/gwt-external-links/gwtexternallinks.user.js
      • Show nofollows:
        • http://www.joostdevalk.nl/code/greasemonkey/nofollow-display/
    Greasemonkey
  • 8. Web Developer Toolbar
    • Web Developer Toolbar:
      • http://downloads.chrispederick.com/work/web-developer/web-developer.xpi
    • Good for:
      • Disabling style sheets
      • Disabling javascript & meta refreshes
      • Displaying alt tags
      • And loads more
  • 9. Live HTTP headers
    • Check those redirects: is it a 301 or a 302?
    • Is this really a 404, or is it giving a 200 instead?
    • You can easily check:
      • http://livehttpheaders.mozdev.org/
  • 10. Unavoidable: PageRank
    • Just PR:
      • Live PR:
      • http://livepr.raketforskning.com/firefox-extension.html
    • SearchStatus:
      • PageRank, Alexa, option to highlight nofollows, and more:
      • http://www.quirk.biz/searchstatus/
  • 11. Screengrabber
    • Need to make screenshots a lot?
    • We all do…
    • Screengrabber:
      • https://addons.mozilla.org/nl/firefox/addon/1146
    • Allows grabbing of current screen, entire page or selection of the screen…
  • 12. Firebug
    • More for general webdevelopment, but good for catching sneaky javascripts as well:
      • http://www.getfirebug.com/
  • 13. User-Agent Switcher
    • Sometimes you just want to catch someone cloaking…
    • User-agent switcher:
      • http://chrispederick.com/work/user-agent-switcher/