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Essential Tools For Search Marketers
 

Essential Tools For Search Marketers

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An overview of essential plugins and add-ons for Firefox for search marketers.

An overview of essential plugins and add-ons for Firefox for search marketers.

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    Essential Tools For Search Marketers Essential Tools For Search Marketers Presentation Transcript

    • Pimping Firefox for search marketers
    • Who am I and who do I work for?
      • Joost de Valk
        • Dutch male
        • SEO & Webdeveloper
        • Search Strategist for Onetomarket, with clients like:
          • KLM, Wegener (Mecom), Conrad, AMEX
        • I blog at www.joostdevalk.nl on SEO, WordPress, Analytics, and Webdevelopment
    • Why Firefox?
      • It’s the best browser out there!
      • Most important reasons:
        • Great source view
        • Built-in search
        • Extensible
        • Extensible
        • Extensible
    • SEO for Firefox
      • SEO for FireFox:
        • http://tools.seobook.com/firefox/seo-for-firefox.html
    • Customize Google
      • Customize Google:
        • http://www.customizegoogle.com/
    • Disabling personalized search
      • Disable personalized search:
        • http://www.joostdevalk.nl/seo-tools/disable-personalized-search-plugin/
      • Dave Davis’ Google Global:
        • http://www.redflymarketing.com/
      • Greasemonkey:
        • https://addons.mozilla.org/nl/firefox/addon/748
      • Literally hundreds of thousands of useful scripts, a shameless plug of my own:
        • Statistics detector:
          • http://www.joostdevalk.nl/code/greasemonkey/statistics-detector/
        • Google Webmaster Tools++:
          • http://www.joostdevalk.nl/dl/code/greasemonkey/gwt-external-links/gwtexternallinks.user.js
        • Show nofollows:
          • http://www.joostdevalk.nl/code/greasemonkey/nofollow-display/
      Greasemonkey
    • Web Developer Toolbar
      • Web Developer Toolbar:
        • http://downloads.chrispederick.com/work/web-developer/web-developer.xpi
      • Good for:
        • Disabling style sheets
        • Disabling javascript & meta refreshes
        • Displaying alt tags
        • And loads more
    • Live HTTP headers
      • Check those redirects: is it a 301 or a 302?
      • Is this really a 404, or is it giving a 200 instead?
      • You can easily check:
        • http://livehttpheaders.mozdev.org/
    • Unavoidable: PageRank
      • Just PR:
        • Live PR:
        • http://livepr.raketforskning.com/firefox-extension.html
      • SearchStatus:
        • PageRank, Alexa, option to highlight nofollows, and more:
        • http://www.quirk.biz/searchstatus/
    • Screengrabber
      • Need to make screenshots a lot?
      • We all do…
      • Screengrabber:
        • https://addons.mozilla.org/nl/firefox/addon/1146
      • Allows grabbing of current screen, entire page or selection of the screen…
    • Firebug
      • More for general webdevelopment, but good for catching sneaky javascripts as well:
        • http://www.getfirebug.com/
    • User-Agent Switcher
      • Sometimes you just want to catch someone cloaking…
      • User-agent switcher:
        • http://chrispederick.com/work/user-agent-switcher/