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Pimping Firefox for search marketers
Who am I and who do I work for? <ul><li>Joost de Valk </li></ul><ul><ul><li>Dutch male </li></ul></ul><ul><ul><li>SEO & We...
Why Firefox? <ul><li>It’s the best browser out there! </li></ul><ul><li>Most important reasons: </li></ul><ul><ul><li>Grea...
SEO for Firefox <ul><li>SEO for FireFox: </li></ul><ul><ul><li>http://tools.seobook.com/firefox/seo-for-firefox.html   </l...
Customize Google <ul><li>Customize Google: </li></ul><ul><ul><li>http://www.customizegoogle.com/ </li></ul></ul>
Disabling personalized search <ul><li>Disable personalized search: </li></ul><ul><ul><li>http://www.joostdevalk.nl/seo-too...
<ul><li>Greasemonkey: </li></ul><ul><ul><li>https://addons.mozilla.org/nl/firefox/addon/748   </li></ul></ul><ul><li>Liter...
Web Developer Toolbar <ul><li>Web Developer Toolbar: </li></ul><ul><ul><li>http://downloads.chrispederick.com/work/web-dev...
Live HTTP headers <ul><li>Check those redirects: is it a 301 or a 302? </li></ul><ul><li>Is this really a 404, or is it gi...
Unavoidable: PageRank <ul><li>Just PR:  </li></ul><ul><ul><li>Live PR: </li></ul></ul><ul><ul><li>http://livepr.raketforsk...
Screengrabber <ul><li>Need to make screenshots a lot? </li></ul><ul><li>We all do… </li></ul><ul><li>Screengrabber: </li><...
Firebug <ul><li>More for general webdevelopment, but good for catching sneaky javascripts as well: </li></ul><ul><ul><li>h...
User-Agent Switcher <ul><li>Sometimes you just want to catch someone cloaking… </li></ul><ul><li>User-agent switcher: </li...
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Essential Tools For Search Marketers

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An overview of essential plugins and add-ons for Firefox for search marketers.

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Transcript of "Essential Tools For Search Marketers"

  1. 1. Pimping Firefox for search marketers
  2. 2. Who am I and who do I work for? <ul><li>Joost de Valk </li></ul><ul><ul><li>Dutch male </li></ul></ul><ul><ul><li>SEO & Webdeveloper </li></ul></ul><ul><ul><li>Search Strategist for Onetomarket, with clients like: </li></ul></ul><ul><ul><ul><li>KLM, Wegener (Mecom), Conrad, AMEX </li></ul></ul></ul><ul><ul><li>I blog at www.joostdevalk.nl on SEO, WordPress, Analytics, and Webdevelopment </li></ul></ul>
  3. 3. Why Firefox? <ul><li>It’s the best browser out there! </li></ul><ul><li>Most important reasons: </li></ul><ul><ul><li>Great source view </li></ul></ul><ul><ul><li>Built-in search </li></ul></ul><ul><ul><li>Extensible </li></ul></ul><ul><ul><li>Extensible </li></ul></ul><ul><ul><li>Extensible </li></ul></ul>
  4. 4. SEO for Firefox <ul><li>SEO for FireFox: </li></ul><ul><ul><li>http://tools.seobook.com/firefox/seo-for-firefox.html </li></ul></ul>
  5. 5. Customize Google <ul><li>Customize Google: </li></ul><ul><ul><li>http://www.customizegoogle.com/ </li></ul></ul>
  6. 6. Disabling personalized search <ul><li>Disable personalized search: </li></ul><ul><ul><li>http://www.joostdevalk.nl/seo-tools/disable-personalized-search-plugin/ </li></ul></ul><ul><li>Dave Davis’ Google Global: </li></ul><ul><ul><li>http://www.redflymarketing.com/ </li></ul></ul>
  7. 7. <ul><li>Greasemonkey: </li></ul><ul><ul><li>https://addons.mozilla.org/nl/firefox/addon/748 </li></ul></ul><ul><li>Literally hundreds of thousands of useful scripts, a shameless plug of my own: </li></ul><ul><ul><li>Statistics detector: </li></ul></ul><ul><ul><ul><li>http://www.joostdevalk.nl/code/greasemonkey/statistics-detector/ </li></ul></ul></ul><ul><ul><li>Google Webmaster Tools++: </li></ul></ul><ul><ul><ul><li>http://www.joostdevalk.nl/dl/code/greasemonkey/gwt-external-links/gwtexternallinks.user.js </li></ul></ul></ul><ul><ul><li>Show nofollows: </li></ul></ul><ul><ul><ul><li>http://www.joostdevalk.nl/code/greasemonkey/nofollow-display/ </li></ul></ul></ul>Greasemonkey
  8. 8. Web Developer Toolbar <ul><li>Web Developer Toolbar: </li></ul><ul><ul><li>http://downloads.chrispederick.com/work/web-developer/web-developer.xpi </li></ul></ul><ul><li>Good for: </li></ul><ul><ul><li>Disabling style sheets </li></ul></ul><ul><ul><li>Disabling javascript & meta refreshes </li></ul></ul><ul><ul><li>Displaying alt tags </li></ul></ul><ul><ul><li>And loads more </li></ul></ul>
  9. 9. Live HTTP headers <ul><li>Check those redirects: is it a 301 or a 302? </li></ul><ul><li>Is this really a 404, or is it giving a 200 instead? </li></ul><ul><li>You can easily check: </li></ul><ul><ul><li>http://livehttpheaders.mozdev.org/ </li></ul></ul>
  10. 10. Unavoidable: PageRank <ul><li>Just PR: </li></ul><ul><ul><li>Live PR: </li></ul></ul><ul><ul><li>http://livepr.raketforskning.com/firefox-extension.html </li></ul></ul><ul><li>SearchStatus: </li></ul><ul><ul><li>PageRank, Alexa, option to highlight nofollows, and more: </li></ul></ul><ul><ul><li>http://www.quirk.biz/searchstatus/ </li></ul></ul>
  11. 11. Screengrabber <ul><li>Need to make screenshots a lot? </li></ul><ul><li>We all do… </li></ul><ul><li>Screengrabber: </li></ul><ul><ul><li>https://addons.mozilla.org/nl/firefox/addon/1146 </li></ul></ul><ul><li>Allows grabbing of current screen, entire page or selection of the screen… </li></ul>
  12. 12. Firebug <ul><li>More for general webdevelopment, but good for catching sneaky javascripts as well: </li></ul><ul><ul><li>http://www.getfirebug.com/ </li></ul></ul>
  13. 13. User-Agent Switcher <ul><li>Sometimes you just want to catch someone cloaking… </li></ul><ul><li>User-agent switcher: </li></ul><ul><ul><li>http://chrispederick.com/work/user-agent-switcher/ </li></ul></ul>
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