Cross domain canonical & your Link Building strategy

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This presentation was given at SASCon, Manchester 2010.

This presentation was given at SASCon, Manchester 2010.

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  • Bear in mind that the rel='canonical' is a hint not a directive:

    'Is rel='canonical' a hint or a directive?
    It's a hint that we honor strongly. We'll take your preference into account, in conjunction with other signals, when calculating the most relevant page to display in search results.'

    http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

    So, maybe it will work in some or many cases, but just be aware of that limitation I guess.
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Transcript

  • 1. Building links, easily & cheaply Joost de Valk, OrangeValley SASCon Manchester 2010
  • 2. Don’t you hate it when people ask for money?
  • 3. Even though your content is good?
  • 4. Why can’t we just all be happy & friends?
  • 5. So we play a game of mirrors
  • 6. One could set up a “non commercial” blog
  • 7. Puts the exact same quality content on there
  • 8. Build links to that
  • 9. And then goes for the kill
  • 10. Cross-Domain Canonical To your “commercial” domain
  • 11. http://wordpress.org/extend/plugins/canonical/ And it’s easy too!
  • 12. Feedback? Questions? Need help? Email: joost@orangevalley.nl Twitter: @yoast 12