Conversation Optimization
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Conversation Optimization

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Presentation on how to optimize the conversation on your blog: 10 tips to get more comments

Presentation on how to optimize the conversation on your blog: 10 tips to get more comments

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    Conversation Optimization Conversation Optimization Presentation Transcript

    • Improve the conversation on your blog SMX Munich, April 2008
    • www.onetomarket.de www.joostdevalk.nl Joost de Valk, Search Strategist Onetomarket
    • Arrogance, a blogger’s biggest enemy....
    • Markets are conversations. Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch. You want us to pay? We want you to pay attention. - Cluetrain Manifesto
    • To link to you, people need to: know you, like you and trust you
    • You have to stand out, but stay connected
    • Conversations create a ripple effect