Conversation Optimization

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Presentation on how to optimize the conversation on your blog: 10 tips to get more comments

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Conversation Optimization

  1. 1. Improve the conversation on your blog SMX Munich, April 2008
  2. 2. www.onetomarket.de www.joostdevalk.nl Joost de Valk, Search Strategist Onetomarket
  3. 3. Arrogance, a blogger’s biggest enemy....
  4. 4. Markets are conversations. Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch. You want us to pay? We want you to pay attention. - Cluetrain Manifesto
  5. 5. To link to you, people need to: know you, like you and trust you
  6. 6. You have to stand out, but stay connected
  7. 7. Conversations create a ripple effect
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