10 steps to improve to conversation on your blog
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10 steps to improve to conversation on your blog

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10 steps to improve to conversation on your blog Presentation Transcript

  • 1. Improve the conversation on your blog SMX Munich, April 2008
  • 2. www.onetomarket.de www.joostdevalk.nl Joost de Valk, Search Strategist Onetomarket
  • 3. Arrogance, a blogger’s biggest enemy....
  • 4. Markets are conversations. Don’t talk to us as if you’ve forgotten how to speak. Don’t make us feel small. Remind us to be larger. Get a little of that human touch. You want us to pay? We want you to pay attention. - Cluetrain Manifesto
  • 5. To link to you, people need to: know you, like you and trust you
  • 6. You have to stand out, but stay connected
  • 7. Conversations create a ripple effect