Career Advancement for Veteran Web Analysts

Career Advancement
for Veteran Web Analysts
June Dershewitz
May 4, 2010

12 Years in Web Analytics
8 Different Roles (so that’s 18 months/role)
Client, Vendor and Consulting Experience
Currently VP of Analytics at Semphonic
WAA Board Member
WAW Co-Founder
Also a blogger, twitterer, writer, speaker … and still a hands-on web analyst
June’s Story

What does it mean to be a veteran web analyst?

We Are Experienced
Among WAA 2010 Outlook Survey respondents:
“… only 47% said they had fewer than three years’ experience in WA. Last year, that number was 62%. And the number who said they were 10-years plus practitioners doubled, from 5% last year to 10% this year. In 2010, WA professionals will have more expertise and more experience than before.”

“The average tenure for a professional in the online marketing space is just over 18 months. That is 18 total months as an employee at the company…”
Corry Prohens, IQ Workforce blog, January 2010
http://www.iqworkforce.com/blog/2010/01/11/11-tips-for-successful-interviewing/
We Get Around

How should a veteran
– experienced, job-hopping –
web analyst handle
career advancement?

Choose
Your Own
Adventure
http://www.flickr.com/photos/
paxtonholley/4479074774

Find Your Favorite “Segment”
Several possible routes, each with pros and cons:
Client: Management opportunities but potentially limited variety
Vendor: Naturally tool-focused
Consulting Firm: Plenty of variety but can be hectic
Independent: Ultimately flexible but no stability

Seek out growth opportunities in areas like:
Marketing: Get an MBA, focus on campaigns and search
Business Intelligence: Develop general BI skills such as SAS, databases, CRM
Emerging Fields: Social and mobile
Management : Client-side web analysts can move up within the same organization by establishing credibility and knowledge
Combat the Glass Ceiling

Your choice will always be a cross-section of:
Plan Your Next Move

Source: wordle.com + indeed.com
Cloud based on search for “web analytics” $120k+ job descriptions

Thank you!
June Dershewitz
june@semphonic.com
blog: june.typepad.com
twitter: @jdersh
May 4, 2010

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Career Advancement for Veteran Web Analysts

by June Dershewitz

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