Top 10 Things I Wish I Knew When I Started In Web Analytics

by June Dershewitz on Nov 23, 2011

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Top 10 things I wish I knew when I started in web analytics. Based roughly on this article that I wrote: ...

Top 10 things I wish I knew when I started in web analytics. Based roughly on this article that I wrote:
http://june.typepad.com/june/2010/03/top-10-things-i-wish-i-knew-when-i-started-in-web-analytics.html

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Top 10 Things I Wish I Knew When I Started In Web Analytics — Presentation Transcript

ACCELERATE 2011 – SAN FRANCISCOTEN THINGS I WISH I KNEW WHENI STARTED IN WEB ANALYTICS

About June Dershewitz• Director of Web Analytics at Apollo Group• WAA Board Member (2008 to present)• WAW Co-Founder (2005)• 13+ Years in Analytics Practitioner a Consultant a Practitioner @jdersh at #ACCELERATE

Now what. @jdersh at #ACCELERATE

1) You will sit between the techiesand the marketers. @jdersh at #ACCELERATE

2) You will learn ALL about yourbusiness. @jdersh at #ACCELERATE

3) Ah, what is this thing you call a“VISIT”? @jdersh at #ACCELERATE

4) Your data is dirty, dirty, dirty. @jdersh at #ACCELERATE

5) You will learn to love the querystring. ?q=<3 @jdersh at #ACCELERATE

6) CSV• Comma-• Separated• Value @jdersh at #ACCELERATE

7) Don’t know the answer? RTFM.• Read• The• Fabulous• Manual @jdersh at #ACCELERATE

8) Don’t fall into the “ReportMonkey” trap. @jdersh at #ACCELERATE

9) You are not alone. @jdersh at #ACCELERATE

10) Think long-term. @jdersh at #ACCELERATE

Summary1. Liaison 6. Acronyms2. Big Picture 7. Learning3. Lingo 8. Automating4. Dirty Data 9. Networking5. Sources 10. Planning Now what. @jdersh at #ACCELERATE

Make Cake @jdersh at #ACCELERATE

Data Cake @jdersh at #ACCELERATE

Newbie Resources• Web Analytics Association webanalyticsassociation.org• Web Analytics Wednesday webanalyticsdemystified.com/wednesday• Analysis Exchange webanalyticsdemystified.com/ae @jdersh at #ACCELERATE

Top 10 Things I Wish I Knew When I Started In Web Analytics

by June Dershewitz on Nov 23, 2011

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Top 10 Things I Wish I Knew When I Started In Web Analytics — Presentation Transcript