Welcome ToThe #Social EraWhere Business Is Unusual
Unusual Has A Different MeaningIn the way we think about business•   From Profit to Purpose•   From Meaningless to Meaning...
business has changed     and the rules have changed                          @JDeragon
11 Rules That Create Meaning….1.   Connections Create Value2.   Power in Community3.   Collaboration > Control4.   Celebra...
for meaningful work that…7. Mistakes Can Build Trust8. Learn. Unlearn. (Repeat)9. Bank on Openess10. Social Purpose Unleas...
this is causing a power shift      Managing minds:      top-down, bottom-up and outside-in collaboration                  ...
The Social Era Is about how wecreate value by…1.   How We Organize2.   How We Deliver value3.   How We Sell & Market4.   W...
What the industrial era meantto production of tangiblethings the Social Era willmean to the production ofvalue from intang...
S&P Index reflects the shift of valueto intangibles                                 @JDeragon
old methods are falling short• Accounting   missing 80% of value• Business models   have not optimized human capital• Orga...
drivers of change1. Stagnant companies and economies2. Innovation is urgently needed to survive   in many industries3. Cul...
Intangibles represent a neweconomic graph                         Today, LinkedIn facilitates                         pers...
Long-term investment shift                                                                     Intangible                 ...
For now, holding at +/- 80%                              @JDeragon
The Social Era Will Accelerate…    knowledge about intangible assets                                @JDeragon
Social Era Performance is…           driven by the intangibles
The Social Era Will ProduceSmarter Companies that know how to quantify tangible value created from           intangible as...
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Welcome To The Social Era

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The Social Era is creating new market dynamics that changes the rule of business as unusual. The Social Era emphasizes the values of intangibles to create tangible results. The presentation covers the new rules and the intangible elements that are making business unusual.

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  • http://www.pcworld.com/article/159471/the_evolution_of_the_internet.html 1995 number of internet users started to rise from 16 MM to 1.6 b in 2008—100X increase
  • Welcome To The Social Era

    1. 1. Welcome ToThe #Social EraWhere Business Is Unusual
    2. 2. Unusual Has A Different MeaningIn the way we think about business• From Profit to Purpose• From Meaningless to Meaningful• From Producing Things to Producing Value• From Employees to Freelancers• Where Making a Difference Matters• From Competitive to Collaborative Advantages• From Tangible Results to Intangible Value @JDeragon
    3. 3. business has changed and the rules have changed @JDeragon
    4. 4. 11 Rules That Create Meaning….1. Connections Create Value2. Power in Community3. Collaboration > Control4. Celebrate Onlyness5. Allow All Talent6. Consumers Become Co-Creators With Purpose And…. @JDeragon
    5. 5. for meaningful work that…7. Mistakes Can Build Trust8. Learn. Unlearn. (Repeat)9. Bank on Openess10. Social Purpose Unleashes Ownership11. There Are No Answers makes a difference @JDeragon
    6. 6. this is causing a power shift Managing minds: top-down, bottom-up and outside-in collaboration @JDeragon
    7. 7. The Social Era Is about how wecreate value by…1. How We Organize2. How We Deliver value3. How We Sell & Market4. Why It Matters to Competitiveness5. How We Scale Performance6. How Purpose Drive Alignment7. Adapting & Promoting Openness8. How We Create Change @JDeragon
    8. 8. What the industrial era meantto production of tangiblethings the Social Era willmean to the production ofvalue from intangible things @JDeragon
    9. 9. S&P Index reflects the shift of valueto intangibles @JDeragon
    10. 10. old methods are falling short• Accounting missing 80% of value• Business models have not optimized human capital• Organizational design org charts don’t explain how value is created• Marketing Connecting people with products and purpose• Strategic planning you can’t plan innovation from the inside @JDeragon
    11. 11. drivers of change1. Stagnant companies and economies2. Innovation is urgently needed to survive in many industries3. Culture, trust and co-creation are now understood as key to corporate success4. Social technologies are empowering customers, stakeholders, employees— and taking control of conversations the tipping point @JDeragon
    12. 12. Intangibles represent a neweconomic graph Today, LinkedIn facilitates personal endorsements….“Our ultimate dreamis to develop theworlds first economicgraph.” – Jeff Weiner, CEO LinkedIn …tomorrow, companies will also be measured in this way. @JDeragon
    13. 13. Long-term investment shift Intangible capital Computerized information – Software – Databases Innovative property – R&D, broadly defined – Copyrights and licenses Intangible vs. tangible investment rate – Designs rises over time in the United States Economic competencies – Marketing and branding – Strategic firm practicesSource: Corrado and Hulten (2010). Last point plotted is 2007. www.conference-board.org/data/intangibles/
    14. 14. For now, holding at +/- 80% @JDeragon
    15. 15. The Social Era Will Accelerate… knowledge about intangible assets @JDeragon
    16. 16. Social Era Performance is… driven by the intangibles
    17. 17. The Social Era Will ProduceSmarter Companies that know how to quantify tangible value created from intangible assets.Learn more from Smarter Companies www.smarter-companies.com @JDeragon

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