There Is No ROI From Social Media!

There Is No ROI From Social Media !

Then Where Is The Return On All This Time, Effort And Expense ?

The Answer Comes From Asking The Right Questions

A Return on Money or People?

Money Doesn’t Create A Return Unless People Use It To Create Value

When Value is Created It Gets Propagated By Using Media

How Do People Create An ROI From Media ?

Media Comes In Many Forms

Images Audio Text Video Slides On-Line Off-Line

And Last But Not Least A Conversation Is A Form Of New Media

Before The Advancement Of Social technology Conversations By and Between People Were Contained

Now Conversations Are No Longer Contained Rather Fluid Like Water Flowing Everywhere

Social Technology Has Accelerated The Power Of Conversations Both On-Line And Off-Line

Now Conversations Have Taken On A Form Of New Media

New Media Reflects People’s Desires

Crowds of People Are Sharing Information

And They Are Getting Their Information From ……

People Are Using …….. Searches Referencing Social Media

People Are Using Social Media With An Intent……

What Is The Intent ? To Buy, Sell or Learn?

Buying, Selling & Learning.. Where Do People Go To Find Information? What Do They Do When They Find It? Who Provides Them With The Information They Seek? What Is The Value Of Information?

Conversations Are Transforming Markets

Conversations
Are
Relational

Old Advertising & Marketing Methods Are Not Relational

People Trust People and Not Institutions

The Web Is Fueling Changes In How
Markets Operate

Can Your Business Reach The Market ?

If Reached
How Will You
Engage ?

Where
Is Your
Market?

When Will
The Market
Find You ?

Why Will
People Find
You?

What Is
Your Intent?

How Will
You Create Value?

By Creating Conversational Content That Is In Context With The Markets Intent

Mass Media Is No Longer The “ Link ” to The Market.

The “Link” Is Now “ Social Intent ”

What Is Social Intent ?

An Exchange Which Helps People Find What They Want and Need

Not A One Way Push or Tricks To Get People To Buy From You

ROI is Now An Economy of Intent … That Is Driven By Your Intent Of Returning Value (IOR) www.socialmediadirection.com [email_address] [email_address]

The Different Between Those That Create An ROI And Those That Don’t Is Intent !

There Is No ROI From Social Media ….. ROI Is Only Created By The Value Of Intent !

Is Your Organization Ready… Or Will You Be Run Over?

What Is Your Intent ? [email_address] www.socialmediadirections.com

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There Is No ROI From Social Media!

by Jay Deragon on Dec 28, 2009

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There Is No ROI From Social Media! — Presentation Transcript