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There Is No ROI From Social Media!
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There Is No ROI From Social Media!

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Everyone seems consumed with social media ROI. Social media doesn't create an ROI rather people and money do. So how do people use social media to create an ROI?

Everyone seems consumed with social media ROI. Social media doesn't create an ROI rather people and money do. So how do people use social media to create an ROI?

Published in: Business, Technology

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  • 1. There Is No ROI From Social Media !
  • 2. Then Where Is The Return On All This Time, Effort And Expense ?
  • 3. The Answer Comes From Asking The Right Questions
  • 4. A Return on Money or People?
  • 5. Money Doesn’t Create A Return Unless People Use It To Create Value
  • 6. When Value is Created It Gets Propagated By Using Media
  • 7. How Do People Create An ROI From Media ?
  • 8. Media Comes In Many Forms
  • 9. Images Audio Text Video Slides On-Line Off-Line
  • 10. And Last But Not Least A Conversation Is A Form Of New Media
  • 11. Before The Advancement Of Social technology Conversations By and Between People Were Contained
  • 12. Now Conversations Are No Longer Contained Rather Fluid Like Water Flowing Everywhere
  • 13. Social Technology Has Accelerated The Power Of Conversations Both On-Line And Off-Line
  • 14. Now Conversations Have Taken On A Form Of New Media
  • 15. New Media Reflects People’s Desires
  • 16. Crowds of People Are Sharing Information
  • 17. And They Are Getting Their Information From ……
  • 18. People Are Using …….. Searches Referencing Social Media
  • 19. People Are Using Social Media With An Intent……
  • 20. What Is The Intent ? To Buy, Sell or Learn?
  • 21. Buying, Selling & Learning.. Where Do People Go To Find Information? What Do They Do When They Find It? Who Provides Them With The Information They Seek? What Is The Value Of Information?
  • 22. Conversations Are Transforming Markets
  • 23.
    • Conversations
    • Are
    • Relational
  • 24.
    • Old Advertising & Marketing Methods Are Not Relational
  • 25.
    • People Trust People and Not Institutions
  • 26.
    • The Web Is Fueling Changes In How
    • Markets Operate
  • 27. Can Your Business Reach The Market ?
  • 28.
    • If Reached
    • How Will You
    • Engage ?
  • 29.
    • Where
    • Is Your
    • Market?
  • 30.
    • When Will
    • The Market
    • Find You ?
  • 31.
    • Why Will
    • People Find
    • You?
  • 32.
    • What Is
    • Your Intent?
  • 33.
    • How Will
    • You Create Value?
  • 34.
    • By Creating Conversational Content That Is In Context With The Markets Intent
  • 35. Mass Media Is No Longer The “ Link ” to The Market.
  • 36. The “Link” Is Now “ Social Intent ”
  • 37. What Is Social Intent ?
  • 38. An Exchange Which Helps People Find What They Want and Need
  • 39. Not A One Way Push or Tricks To Get People To Buy From You
  • 40. ROI is Now An Economy of Intent … That Is Driven By Your Intent Of Returning Value (IOR) www.socialmediadirection.com [email_address] [email_address]
  • 41. The Different Between Those That Create An ROI And Those That Don’t Is Intent !
  • 42. There Is No ROI From Social Media ….. ROI Is Only Created By The Value Of Intent !
  • 43. Is Your Organization Ready… Or Will You Be Run Over?
  • 44. What Is Your Intent ? [email_address] www.socialmediadirections.com