Measure, Monitor & Improve Intangible Capital

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Every organization has unrealized wealth because intangible capital has not been realized as tangible evidence of influence over wealth creation processes.

The primary purpose of intangible capital is to enable human, strategic, structural and relationship capital to continuously create and improve value on behalf of stakeholders.


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  • Smarter Companies know how to measure monitor and improve intangible capital. This presentation presents the knowledge to know how.
  • Every organization has unrealized wealth because intangible capital has not been realized as tangible evidence of influence over wealth creation processes.
  • The purpose of every business is not to create customers but to create value that attracts customers. Real value is created from the intangible capital for which the organization is the custodian over.
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  • Intangible capital is the core driver of organizational value. At the core all value attributes are created from the interaction of human, strategic, structural and relationship capital. The collective value created from intangible capital reveals itself through the effective and efficient processes that create connectivity, purpose, leverage and attraction from markets looking for value.
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  • All value originates with people. When people are provided with structure and purpose their efforts, ideas and activity creates attraction to the marketplace of relations
  • Every orgnization is built upon the foundation of strategic, structural, human and relationship capital. Each element of intangible created emergent discoveries about how each elements contributes “value” to the other. The collective value creates an exeprience for buyers, and experience that by itself is valuable. Your organizations performance is the collective outcomes of the organizational design, the value added experiences created from the enhanced capabilities and value exchanges optimized from the intangible capital.
  • Intangible capital isn’t managed it is Led! To lead it you have to see it. You can’t see it until you measure it. What gets measured gets improved, realized and becomes the focus needed to improve end results
  • Smarter Companies follow a five step process for measuring, monitoring and improving the value of intangible capital
  • Measurement of intangible capital stars by identifying the organizations ICounts. ICounts are elements of human, structural, straregic and relationship capital that people relate to
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  • Read text plus Economics  is the social science that analyzes the production, distribution, and consumption of goods and services.  Social science  refers to the  academic disciplines  concerned with society and human nature.
  • The industrial era was about producing things organizations could sell. The visibility was aimed at counting things. The Social Era is about producing value continuously. The visibility is aimed at intangible capital.
  • If you haven’t noticed the markets are consumed and heavily influenced with the value created from intangibles
  • If the markets are focused on intangible value shouldn’t your company start measuring, monitoring and improving intangible capital?
  • Join Smarter Companies and learn how to measure, monitor and improve inatngible capital
  • Measure, Monitor & Improve Intangible Capital

    1. 1. Know How ToMeasure, MonitorAnd ImproveIntangible Capital
    2. 2. What Is Intangible Capital?www.smarter-companies.com
    3. 3. What Is The Purpose Of Intangible Capital? The primary purpose of intangible capital is to enable human, strategic, structural and relationship capital to continuously create and improve value on behalf of stakeholders.www.smarter-companies.com
    4. 4. What Value Does Intangible Capital Create? Intangible capital creates human connectivity to an organizations strategic purpose and leverages structural capital to attract relational engagements with key stakeholders seeking the value created.www.smarter-companies.com
    5. 5. Why Intangible Capital Is Important To Your Companywww.smarter-companies.com
    6. 6. Intangible Capital Drives Organizational Performancewww.smarter-companies.com
    7. 7. Value Creation Stepswww.smarter-companies.com
    8. 8. Organizational Map Of Intangibleswww.smarter-companies.com
    9. 9. Who Manages Intangible Capital?www.smarter-companies.com
    10. 10. How To Measure & Improve The Value Of Intangible Capitalwww.smarter-companies.com
    11. 11. What Are ICounts? It’s Not What You Say. It’s The Value Of What You Do, Who You Do It For And How Well You Do It.www.smarter-companies.com
    12. 12. Step 1: How Important Are Intangibles To Your Business? Step 1 is to understand the importance of intangible capital. We start by creating an intangible index based on stakeholders views and industry influences that drive your business value.www.smarter-companies.com
    13. 13. Step 2: What Are The Intangibles In Your Business Step 2 is to create an inventory of your intangibles based on internal inputwww.smarter-companies.com
    14. 14. Step 3: How Do Your Intangibles Compare With Your Peers? Step 3 is to measure your intangibles against your peers based on stakeholder viewswww.smarter-companies.com
    15. 15. Step 4: Your ICounts Report Steps 1 – 3 provides the data from stakeholders input and from industry analysis. An ICountant then synthesizes the information into meaningful insights. The insights provide the foundation of the vital few areas that impact your intangible value compared to your peers with verbatim commentary from interviewed stakeholders. This knowledge contained in this report is the foundation of a plan for continuous improvement aimed at optimum valuewww.smarter-companies.com creation for all stakeholders
    16. 16. Step 5: Create Improvement Plans Steps 5 is an action plan developed collaboratively between your company and a certified ICountant. The plan is customized based on your ICounts data and all the unique intangible capital held In custody by your organization. Smarter Companies understand that improved results comes from measuring, monitoring and improving intangible capital.www.smarter-companies.com
    17. 17. What Are The Economics Of Intangible Capital? Intangible capital creates economic value by leveraging the knowledge of social science to enhance production and distribution of value for consumptionwww.smarter-companies.com
    18. 18. Intangible Capital Used To Be Hidden Beneath The Surface It was always there but hidden due to a lack of management visibility because it wasn’t something that previously could be measured.www.smarter-companies.com
    19. 19. Now It Is Evident Everywhere
    20. 20. Learn How To Increase Your Capital To Create More Value Smarter Companies are enabled by the knowledge about intangible capital and the tools to measure, monitor and continuously improve intangible capital. Learning to create value is a process of discovery. Discovery is one of those intangible things that createswww.smarter-companies.com value.
    21. 21. Are You A Smarter Company? The only way you can tell if you are a Smarter Company is if you have intangible measures to prove it. Start measuring the things that count.www.smarter-companies.com

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