How ‘Social’ Is Your Social Media?
…And Why It Matters!
Putting Words Into Context
The adjective "social" implies that the verb
(or noun) to which it is applied…is somehow
more communicative, cooperative, &
moderated by contact between people.
Words Into Context cont…
The word media refers to any tools used to
store & deliver information or data
Today’s social technologies enable people &
businesses to create their own media
This media is a means of getting their own
audiences…through attention, attraction
Markets Are Conversations
Billions of conversation are flow through the
web daily. But static conversations get
Among 100s of millions of web sites, >80%
have static content. The content never
changes & subsequently does not engage
"people" in relevant and rewarding dialog.
Is Your Media Static?
Static means showing little change,
characterized by lack of movement or
progression. A ‘static conversation’ is one
which doesn't progress towards improvement
by either party engaged.
Is Your Business Static?
In business, if your not engaging with the
market…you’re likely not making any real
progress or movement towards a goal. In
other words your business becomes
What Drives Social Media?
In today’s economy, traffic is an indicator of
market engagement. Market engagement is
an indicator of interest and attention.
Your Social Media presence can draw
attention, but unless you are providing
progressive content (rather than static
content), your not creating an attraction, an
affinity, or subsequently…an audience.
Is Their Traffic Progressing?
Statistically stable. In other words static!
These brands spend in excess of $300
Million on advertising
They are attempting to be “social”…but their
content and news is old!
Most Old Media Doesn’t drive what’s needed:
Why Is Traffic Down?
Forbes’ site forces viewers to view an ad when
you enter the site
Then they try to trap you into registering for their
site before you can view the content
Anti social behavior does not keep an
audience: 20% reduction in traffic resulted (Yr 1)
Stealing time & productivity is Anti Social
What Is The Difference?
Consider the traffic of Business Exchange
vs old media sites - which has the
greatest % chg?
The answer is clear. “Interest in Media”
has changed from the old model to the new
model…driven by consumers.
Business Exchange is driven by the
media created by the people rather than
by the traditional model of media
How Do You Rank?
Traffic Creates Ranking
Ranking Indicates Engagement
Engagement Creates Connections
Connections Create Relations
Relations Create Opportunity
Opportunity Creates Revenue
Why You Need Social Media?
77% of all Internet users read blogs.
45% of all Internet users have started blogs.
30% of blog readers spend most of their time reading
news and current affairs blogs.
25% of blog readers spend most of their time reading
opinions on products and brands.
36% of Internet users think more positively about
companies that use blogs.
32% of Internet users trust bloggers opinions on
products and services.