A Social Media Card? When Chatter Turns To Revenue
Social Currency Comes From Conversational Affinity
Social Media Affinity Host First There Is An Affinity Host. The Host Offers Fans or Members A Branded Social Media Card The Card Is Then Used to Redeem Brand Merchant Incentives Which Have An Affinity to the Host and Its Members
Social Media Card Marketing Platform I. Organic Brands II. Co-brand III. Licensed to Existing Card Portfolios Reward, Create Loyalty, Incentive Create More REVENUE Global Payments Network Connecting local, regional & global advertisers… … with millions of card members from diverse segments Redemption Tracking, Spend Data & Consumer Feedback Reward “ Digital Incentives” The next generation social marketplace is HERE. Our Platform leverages the pre-existing global payment network, to deliver card-based Rewards to consumers that ultimately driving purchase behavior. OurPlatform connects savvy buyers directly to premier global brands through a channel that is personal and relevant to the buyer. This allows retailers to target the right audience, with the right message, at the right time!
Where Social Media Meets Currency Member Portal My Membership Account Settings Add Funds Recent Activity Accepts Reward Redeem Reward Order Replacement Card ____________________ My Community Connect With Charity Write on Community Wall Share with Community Refer a Friend Login Email Welcome Jay Deragon Last Login March 12, 2009 4:32pm RECENT REWARDS 3/30 Dunkin Donuts $ 1.00 3/30 Target $ 5.00 4/2 BestBuy $ 3.00 4/3 Wal-Mart $ 10.00 4/11 McDonalds $ 2.00 Password Login Activity Messages Profile Login
The“Digital Incentive” Distribution Process Define message and segment audience Reward offer and monitor results Deliver Rewards to accepted cards Monitor results, track ROI and analyze feedback Adapt future offering based on analytics and anecdotal feedback I. II. III. IV. V. <ul><li>Age </li></ul><ul><li>Sex </li></ul><ul><li>Zip Code </li></ul><ul><li>School </li></ul><ul><li>Interests/causes </li></ul><ul><li>Favorite Brands </li></ul><ul><li>Spend History </li></ul><ul><li>Top 10 “I want” List </li></ul><ul><li>Presence “Status Updates” </li></ul><ul><li>“ Net Promoter Quotient “ </li></ul>Representative Search Attributes
No More Paper, Digital Downloads To Your Card Download To Card Purchase Online Or Off Line & Save Members Or Fans Share Cash Or Rewards With Friends & Family Coupons Or Cash Rewards
Got Your Card? Contact Tom Nilsen for More Information [email_address] Don’t Make A Purchase Without It
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