Old Business New Business
Model Beleifs Model Beliefs
What can we sell What does the customer
customers? need to get done and how
Crossing can we help?
How can we make money the
from customers? Can we help our
Social customers customer?
Can we get more
productivity from our Chasm What can we do to help
employees? our people?
Price matters more than What kind of relationship
relationships do people want with us?
Follow the crowd What value do people
want from our products?
Leverage technology to
control cost How can we lead a crowd?
We need cost/benefit Technology is the means
analysis on everything for communicating, not
we do the ends
Social media are all All our media ought
about marketing to be social
Do a lot in less time Think a lot and doing
and think later more with less
Re-Think Your Beliefs
Created By Jay Deragon