Crossing the Social chasm
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Crossing the Social chasm

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  • 1. Old Business New Business Model Beleifs Model Beliefs What can we sell What does the customer customers? need to get done and how Crossing can we help? How can we make money the from customers? Can we help our Social customers customer? Can we get more productivity from our Chasm What can we do to help employees? our people? Price matters more than What kind of relationship relationships do people want with us? Follow the crowd What value do people want from our products? Leverage technology to control cost How can we lead a crowd? We need cost/benefit Technology is the means analysis on everything for communicating, not we do the ends Social media are all All our media ought about marketing to be social Do a lot in less time Think a lot and doing and think later more with less Re-Think Your Beliefs Created By Jay Deragon