Is Your Business Linked Into Social Media ? Jay Deragon Social Media Strategist [email_address]

Social Media is Reaching People Conversations Are Creating New Markets Technology Has Enabled New Capabilities Your Competition Is Applying Social Media Consumers Have Shifted to Social Media Social Media Has Strategic Implications Social Media Is An Art and Science Social Media Can Brings Real Results Social Media Is More Than Marketing If You Don’t Adapt, You May Not Survive Top Ten Reasons To Be Linked Into Social Media

Social Media is Reaching People

Conversations Are Creating New Markets

Technology Has Enabled New Capabilities

Your Competition Is Applying Social Media

Consumers Have Shifted to Social Media

Social Media Has Strategic Implications

Social Media Is An Art and Science

Social Media Can Brings Real Results

Social Media Is More Than Marketing

If You Don’t Adapt, You May Not Survive

Social Media is…

… a brand new way of understanding markets, not just another messaging channel.

“ Online Markets... Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual : Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000

Social Media Applies To..…

Communications Marketing Relationships Processes Commerce Social Media Applies to

Communications

Marketing

Relationships

Processes

Commerce

Systemic Flow Feedback Loops Capital Suppliers Research Development Markets Results Revenue Relationships

Blogs Wikis Podcasts RSS Mashups Social Networks Social Media Involves Tools

Than Enable Us to listen,

Because…. We Must Hear What The Market Is Saying…

Customers… Suppliers… And Employees… The Market of …

Attention: Businesses and individuals are using the tools of the social web to garner attention from specific consumer markets. Attraction: To keep peoples attention focus on design, content and utility are the elements which create stickiness which indicates attractiveness. Affinity: Content, design and community are the attributes of creating affinity to the proposition and the users of the online community. Audience: Once 1,2 & 3 are accomplished then you have an audience to provide continuous value propositions to in order to reinforce 1,2 & 3. 4 “A’s” of Online Social Dynamics

Attention: Businesses and individuals are using the tools of the social web to garner attention from specific consumer markets.

Attraction: To keep peoples attention focus on design, content and utility are the elements which create stickiness which indicates attractiveness.

Affinity: Content, design and community are the attributes of creating affinity to the proposition and the users of the online community.

Audience: Once 1,2 & 3 are accomplished then you have an audience to provide continuous value propositions to in order to reinforce 1,2 & 3.

Who, What & Where are the Influencers for Your Business?

Building a Strategic Social Media Plan

Strategy & Execution :

Plan Do Check Act

Plan

Do

Check

Act

Affinity Sort What Could You Do With Social Media? Strengths Weaknesses Opportunities Threats

What Is Your Plan ?

Strategy : What is the business purpose? What problem needs to be addressed? What differential can be created? What competitive advantage can be created? What market segment can best be served?

What is the business purpose?

What problem needs to be addressed?

What differential can be created?

What competitive advantage can be created?

What market segment can best be served?

Objectives : What is the business purpose? What problem can be solved? Can you create differential? What competitive advantage can be created? What market segment can best be served?

What is the business purpose?

What problem can be solved?

Can you create differential?

What competitive advantage can be created?

What market segment can best be served?

Where are your customers? What conversations are they having? How are they engaged? Are they using social media? Who are the influencers? How will social media change your relationships? People :

Where are your customers?

What conversations are they having?

How are they engaged?

Are they using social media?

Who are the influencers?

How will social media change your relationships?

Are You Linked Into Social Media? If Not You Should Be Get Experienced Help and Do It Right Time To Decide : Jay Deragon Social Media Strategist [email_address]