Key screen shots from the Academy Insider - the California Academy of Sciences' new mobile app. The Academy Insider provides visitors with easy access to engaging and self-guided tours – each one organized around a specific scientific theme and each one plotting a unique pathway around the museum. Individual exhibits located throughout the building are connected in unexpected ways.  Fresh digital content, supplemental to information conveyed on the actual physical exhibit, inspires exploration both during and after the visit. shot

1. Academy Insider
The Academy’s new mobile app
provides visitors with easy access to
engaging and self-guided tours – each
one organized around a specific
scientific theme and each one plotting
a unique pathway around the
museum.
Individual exhibits located throughout
the building are connected in
unexpected ways. Fresh digital
content, supplemental to information
conveyed on the actual physical
exhibit, inspires exploration both
during and after the visit.

2. Project Objectives
1. Enhance Visitor Experience
• Allow visitors to “dive deeper”
• Provide easy-to-use wayfinding
• Deliver real-time programming
schedule
• Enable customization &
personalization
2. Build Ongoing Relationships
• Inspire re-visits with themed tours
• Encourage human-to-human
interaction
• Invite users to opt-in to receive
updates and “at home” activities
• Introduce visitors to online
community

3. 50+ Exhibit Stops

4. Themed Tours and Scavenger Hunts

5. Step-by-Step Wayfinding

6. “Dive Deeper” Activities

7. Exhibit Floor Maps

8. Real-time Program Schedule & Reminders

9. And More! 9

10. Jonathan Denholtz
jdenholtz@gmail.com
415-846-1967
CREATIVE LEADER COMMITTED TO PRODUCT AND
ORGANIZATIONAL EXCELLENCE
Interactive media executive with a unique and potent
mix of product expertise, business savvy and rich
industry experience. 25 years designing and
developing innovative and award winning user
experiences that engage, entertain and educate.
Career arc spans network television, video games,
web-based products & services, mobile apps, and
physically interactive experiences that extend beyond
the desktop.
Specialties include:
• Business planning and strategy
• Product vision and roadmaps
• Cross functional team-building & management
• Interactive design and development
• P & L management
• Startups and intra-preneurial ventures