The New Era of Online Politics?

The New Era of Online Politics? Politics 2.0 Conference: Grassroots Government for the Next Generation Presented by: John Della Volpe Harvard University & SocialSphere, Inc. Taipei, Taiwan July 25-26, 2009 Friday, July 24, 2009

A New Framework for Politics What It Meant to Barack Obama What it Means for Governments Around the Globe Friday, July 24, 2009

Late 2006. Barack Obama decides he wants to be the 44th President of the United States. His advisors decide that he likely cannot win using traditional campaign tactics. Friday, July 24, 2009

They ask three big questions: - How are we different? - Who do we target? - How do we mobilize? Friday, July 24, 2009

How are we different? Friday, July 24, 2009

Politics 1.0: Endorsements Money Paid Media Friday, July 24, 2009

Politics 2.0: Endorsements Money Paid Media Friday, July 24, 2009

Politics 2.0: Endorsements Money Paid Media ... and Dialogue, Efﬁciency, Respect Friday, July 24, 2009

Who do we target? Friday, July 24, 2009

75% 63M 62M 50M 52M 50% 25% Millennials Gen X Boomers Greatest [US Census: Estimated Population by Generation & 2000 Turnout by Age] Friday, July 24, 2009

Millennials don’t vote. We start and ﬁnish with Boomers and Seniors (+ women, labor). 75% 50% 25% Millennials Gen X Boomers Greatest Friday, July 24, 2009

75% 50% 25% Millennials Gen X Boomers Greatest Hillary has strong relationship with Boomers and Seniors. What happens if we start with Millennials? Will they turn out? Inﬂuence others? Friday, July 24, 2009

2000 2004 Millennials don’t vote. We start and ﬁnish with Boomers and Seniors. 75% 50% 25% Millennials Gen X Boomers Greatest Hillary has strong relationship with Boomers and Seniors. What happens if we start with Millennials? Will they turn out? Inﬂuence others? Friday, July 24, 2009

2000 2004 75% 50% 25% Millennials Gen X Boomers Greatest Hillary has strong relationship with Boomers and Seniors. What happens if we start with Millennials? Will they turn out? Inﬂuence others? Friday, July 24, 2009

I. They are the biggest generation in the history of the world. They account for about 1/3 of the world’s population and 1/4 of U.S. population. Friday, July 24, 2009

II. They have a more expansive world view than others and also care deeply about their community. More than 60% of college students in the U.S. volunteer on a regular basis (and have been doing so for many years). Friday, July 24, 2009

III. They crave opportunities to make an impact. In school, at home, in their communities, at work -- in politics. They will help if asked. Friday, July 24, 2009

Iowa Caucus % of Millennial Vote 57% 14% 11% ★ More than 3X as many Millennials caucused in 2008 than 2004; ★ Obama won that segment by 43 points; ★ Hillary won voters over age 30. Friday, July 24, 2009

75% 50% 25% Millennials Gen X Boomers Greatest 2008 2004 2000 Friday, July 24, 2009

How do we mobilize them? Friday, July 24, 2009

Friday, July 24, 2009

On MyBO, 2 million proﬁles were created. 200,000 ofﬂine events were planned, 400,000 blog posts were written and 35,000+ volunteer groups were created. Friday, July 24, 2009

★ Email list contained 13 million addresses. Kerry’s had 3 million; Dean’s 600,000. ★ 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. ★ Of those 6.5 million donations, 6 million were in increments of $100 or less. ★ The average online donation was $80, and the average Obama donor gave more than $750,000,000 Raised. once. Friday, July 24, 2009

★ On nomination night, more than 30,000 phones of the 75,000 in the crowd were used to text in to join the program. ★ 3 million calls were made in the ﬁnal four days of the campaign using MyBO's virtual phone-banking platform. 1,000,000 signed up for TXT program. Friday, July 24, 2009

[Source: The New York Times] Friday, July 24, 2009

How do we govern? Friday, July 24, 2009

Web 2.0 + Young People = ? Friday, July 24, 2009

2008 2009 Friday, July 24, 2009

2004 Friday, July 24, 2009

2008 2004 Friday, July 24, 2009

2008 2008 2004 Friday, July 24, 2009

2008 2008 2004 2008 Friday, July 24, 2009

2008 2009 2008 2004 2008 Friday, July 24, 2009

2008 2009 2009 2008 2004 2008 Friday, July 24, 2009

2008 2009 2009 2008 2004 2009 2008 Friday, July 24, 2009

2008 2009 2009 2008 2004 2009 2009 2008 Friday, July 24, 2009

What’s Ahead? Friday, July 24, 2009

Boznia & Herzegovenia Vulnerability 7.9 Median Age 29.8 % Online 22.8 Croatia Mobile PC 54.3 Vulnerability 6.3 Median Age 41.0 Ukraine % Online 44.3 Moldova Vulnerability 6.3 Mobile PC 111.0 Vulnerability 7.1 Median Age 39.5 Median Age 34.6 % Online 21.8 % Online 16.2 % Mobile 120.8 Mobile PC 43.8 Georgia Kyrgyzstan Tajikistan Vulnerability 6.3 Vulnerability 7.5 Vulnerability 6.3 Median Age 24.4 Median Age 38.6 Median Age 21.9 % Online 13.9 % Online 7.8 % Online 0.3 Mobile PC 39.9 Mobile PC 56.5 Mobile PC 47.3 Friday, July 24, 2009

China Taiwan Vulnerability 4.6 Vulnerability 2.5 Median Age 34.1 Median Age 36.5 USA % Online 18.9 % Online 64.2 Vulnerability 2.5 Mobile PC 40.9 Mobile PC 106 Median Age 36.7 % Online 73.6 Iran Mobile PC 83.0 Vulnerability 5.4 Median Age 27.0 Honduras % Online 34.6 Vulnerability 6.7 Mobile PC 44.8 Median Age 20.3 % Online 5.4 Colombia Japan Korea Mobile PC 53.6 Vulnerability 7.1 Vulnerability 1.7 Vulnerability 4.2 Median Age 29.6 Median Age 44.2 Median Age 37.3 % Online 26.5 % Online 69.3 % Online 77.1 Mobile PC 74.4 Mobile PC 84.4 Mobile PC 94.9 Friday, July 24, 2009

Lessons? Friday, July 24, 2009

High Vulnerability + Young Population + Web 2.0 / Social / Mobile Technologies = Listen, Engage, Respond Friday, July 24, 2009

High Vulnerability + Young Population + Web 2.0 / Social / Mobile Technologies = Listen, Engage, Respond or else. Friday, July 24, 2009

Advice for Taiwan: - Identify your most passionate citizens - Empower them with some technology - Listen, and ask for more Friday, July 24, 2009

Contact Info: Harvard University, Institute of Politics john_della_volpe [at] harvard.edu SocialSphere, Inc. john [at] socialsphere,com Friday, July 24, 2009

http://buzzpolitique.fr	24
http://www.ginacooper.com	12
http://ginacooper.com	10
http://www.slideshare.net	7
http://bryantayman.swsd.wikispaces.net	6
http://retourverslefutur.wordpress.com	2
http://www.weebly.com	1

The New Era of Online Politics?

by John Della Volpe on Jul 25, 2009

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