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Discount User Experience Design

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    Discount User Experience Design Discount User Experience Design Presentation Transcript

    • Discount User Experience Design An Introduction to UX and UX Methodologies on a Budget
    • What is User Experience Design (UXD)?
    • Experience Design.
    • “ Experience design is the practice of designing products, processes, services, & environments with a focus on the quality of the user experience... Aarts, Emile H. L.; Stefano Marzano (2003). The New Everyday: Views on Ambient Intelligence. 010 Publishers. p. 46. “
    • Experience is everywhere, everything.
    • Bad experiences get noticed.
    • Good experiences go unnoticed.
    • Good experiences go unnoticed. (Generally)
    • A few very important exceptions.
    • Good User Experience Design lowers barriers between users & their goals.
    • Great User Experience Design lowers barriers between users & their goals, as well as encourages buy-in (true believers).
    • Good vs. Great Expected, Functional Unexpected, Remarkable
    • Great User Experience Design anticipates needs and delivers, simply.
    • Bad User Experience Design is...
    • Oh snap.
    • Creating Remarkable User Experiences
    • An Overview of Process
    • Traditional Waterfall Process Define Design Develop Deploy
    • Traditional Waterfall Process (Let’s not do this) Define Design Develop Deploy
    • Modified Waterfall Process (Ah, that’s better) Define Design Develop Deploy
    • Define the Problem
    • The Foundation
    • Define the Problem Stakeholder Interviews Customer/User Interviews Customer/User Surveys Competition Analysis User Personas Contextual Inquiry Card Sorting Usability Testing
    • What to use when?
    • Don’t Need Every Tool. Just the Right Ones. (Phew)
    • No time. No money. Make it awesome.
    • Stakeholder Interview(s) Determine business goals. Gauge and fine tune expectations. Talk to those with the closest contact with customers/users.
    • User Interview(s) and/or Survey(s) (when possible) Understand goals. Discuss pain points with existing solutions. Insight into environment and context of use.
    • You might know some people who use computers. Ask them some stuff.
    • Give Users a Voice ...in your head.
    • Practical Personas
    • Practical Personas
    • Practical Personas Motivations Scenarios Features Behaviors
    • Motivations “Find a vacation rental within budget and availability range.”
    • Scenarios “Mary has a week of vacation she’s planning and only a couple windows of opportunity in which to use it.”
    • Features “Advanced search and sorting options for vacation rentals.”
    • Behaviors “Sorts and filters with Ajax-powered sliders on search results pages.”
    • “ “ Personas are to persona descriptions as vacations are to souvenir picture albums. -Jared Spool
    • Collaborate.
    • Understand the problem? Cool. Design the solution.
    • Design Sketches/Paper Wireframes Interactive Prototypes Visual Design
    • Sketches/Paper Wireframes
    • Fail fast to succeed quickly.
    • 6-Up Approach
    • Interactive Prototype
    • Paper or HTML?
    • Whatever Communicates Best
    • Test Early, Test Often (Ideally) Define Design
    • Everyone is a UX Designer
    • Practice Mindful Design
    • Thx! Some further reading: http://delicious.com/jdelabar/ux-design Hit me up for book recs!