Discount User Experience Design
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Discount User Experience Design Presentation Transcript

  • 1. Discount User Experience Design An Introduction to UX and UX Methodologies on a Budget
  • 2. What is User Experience Design (UXD)?
  • 3. Experience Design.
  • 4. “ Experience design is the practice of designing products, processes, services, & environments with a focus on the quality of the user experience... Aarts, Emile H. L.; Stefano Marzano (2003). The New Everyday: Views on Ambient Intelligence. 010 Publishers. p. 46. “
  • 5. Experience is everywhere, everything.
  • 6. Bad experiences get noticed.
  • 7. Good experiences go unnoticed.
  • 8. Good experiences go unnoticed. (Generally)
  • 9. A few very important exceptions.
  • 10. Good User Experience Design lowers barriers between users & their goals.
  • 11. Great User Experience Design lowers barriers between users & their goals, as well as encourages buy-in (true believers).
  • 12. Good vs. Great Expected, Functional Unexpected, Remarkable
  • 13. Great User Experience Design anticipates needs and delivers, simply.
  • 14. Bad User Experience Design is...
  • 15. Oh snap.
  • 16. Creating Remarkable User Experiences
  • 17. An Overview of Process
  • 18. Traditional Waterfall Process Define Design Develop Deploy
  • 19. Traditional Waterfall Process (Let’s not do this) Define Design Develop Deploy
  • 20. Modified Waterfall Process (Ah, that’s better) Define Design Develop Deploy
  • 21. Define the Problem
  • 22. The Foundation
  • 23. Define the Problem Stakeholder Interviews Customer/User Interviews Customer/User Surveys Competition Analysis User Personas Contextual Inquiry Card Sorting Usability Testing
  • 24. What to use when?
  • 25. Don’t Need Every Tool. Just the Right Ones. (Phew)
  • 26. No time. No money. Make it awesome.
  • 27. Stakeholder Interview(s) Determine business goals. Gauge and fine tune expectations. Talk to those with the closest contact with customers/users.
  • 28. User Interview(s) and/or Survey(s) (when possible) Understand goals. Discuss pain points with existing solutions. Insight into environment and context of use.
  • 29. You might know some people who use computers. Ask them some stuff.
  • 30. Give Users a Voice ...in your head.
  • 31. Practical Personas
  • 32. Practical Personas
  • 33. Practical Personas Motivations Scenarios Features Behaviors
  • 34. Motivations “Find a vacation rental within budget and availability range.”
  • 35. Scenarios “Mary has a week of vacation she’s planning and only a couple windows of opportunity in which to use it.”
  • 36. Features “Advanced search and sorting options for vacation rentals.”
  • 37. Behaviors “Sorts and filters with Ajax-powered sliders on search results pages.”
  • 38. “ “ Personas are to persona descriptions as vacations are to souvenir picture albums. -Jared Spool
  • 39. Collaborate.
  • 40. Understand the problem? Cool. Design the solution.
  • 41. Design Sketches/Paper Wireframes Interactive Prototypes Visual Design
  • 42. Sketches/Paper Wireframes
  • 43. Fail fast to succeed quickly.
  • 44. 6-Up Approach
  • 45. Interactive Prototype
  • 46. Paper or HTML?
  • 47. Whatever Communicates Best
  • 48. Test Early, Test Often (Ideally) Define Design
  • 49. Everyone is a UX Designer
  • 50. Practice Mindful Design
  • 51. Thx! Some further reading: http://delicious.com/jdelabar/ux-design Hit me up for book recs!