The Social Networking Story - Banker's U Training

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Exploring options for your visibility in the marketplace

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The Social Networking Story - Banker's U Training

  1. 1. The Social Networking Storyvisibility in the marketplace
  2. 2. The Social Networking Story Let’s talk about…
  3. 3. The Social Networking Story  Social Networking and the Media  How to boost online presence  Social marketing strategies  Steps to take and starting points  Some other interesting statistics
  4. 4. It started with YOU
  5. 5. Then it multiplied…
  6. 6. Then it multiplied…
  7. 7. Then it multiplied…
  8. 8. Then it multiplied…
  9. 9. Then it multiplied…
  10. 10. Then it multiplied…
  11. 11. Then it multiplied…
  12. 12. Then it multiplied…
  13. 13. Now… you are here
  14. 14. In the vast universewe call the internet
  15. 15. This is Social Networking
  16. 16. What is it?
  17. 17. Wikipedia says; The term social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship , financial exchange, or relationships of beliefs, knowledge or prestige. The resulting graph-based structures are often very complex. There can be many kinds of ties and research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.Wikipedia® Foundation Inc.
  18. 18. OK… maybe a little too technical?
  19. 19. In its simplest form – Social Networking isall about your visibility in the marketplace and how it translates to business performance
  20. 20. In fact…
  21. 21. That’s the term to remember
  22. 22. “your visibility”
  23. 23. So where does it all lead?
  24. 24. …and this can be confusing
  25. 25. Just think of it as fiber optics in communicationand each network brings you to another location
  26. 26. The world in the palm of your hands…
  27. 27. Facts and Figures
  28. 28. …so based on monthly visits to these sites
  29. 29. your visibility… This is what you should know as a Business: Social Networking should be an effective part of your online strategy, to drive more traffic to your web site, improve search engine ranking, increase your visibility in the marketplace and position your brand more effectively
  30. 30. your visibility… Here are a few items to consider
  31. 31. your visibility… 1. Create accounts on several social networking sites, such as Facebook, Twitter, LinkedIn, Hub Pages, etc. Pick the “communities” that fit your purpose best. 2. Develop a strategy… What do you do best? Then created profile pages that helps you tell your story.
  32. 32. your visibility… 3. Remember that everything you write has the potential for being visible to millions of people. Make what you say and do valuable, informative and accurate in a non-sales pitch way. 4. Create other pages that work one marketing component into another. Add links to your website and vice versa.
  33. 33. your visibility… 5. Build a trust element with your audience. Let them get to know you and your area of expertise. Then make reference to your contact information. 6. Put into practice several media formats of social networking in promoting your business. If you don’t have content, write it. If you don’t have time, create it.
  34. 34. your visibility… 7. Write articles related to your niche and submit to article directories, blogs, etc for readers that have a high propensity to be interested in your subject matter. 8. Networking sites can be time consuming so review first the potential impact your efforts may have from the business exposure, track your progress and enjoy yourself .
  35. 35. Strategy and teamwork is key
  36. 36. Time Spent On Social Networks Triples in Past Year• New York - Internet users in August spent 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to new figures released by Nielsen. "This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, the vice president of media and agency insights at Nielsens online division. "While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the mediums growth." Ad spending on the top social network and blogging sites also increased 119% during the period, from approximately $49 million in August 2008 to $108 million last month.
  37. 37. more facts and figures…
  38. 38. DID YOUKNOW
  39. 39. THAT ONLY 18% OF TV ADS GENERATE POSITIVE ROI andSOME INCREASE AD SPENDING 100% JUST TO ADD 1% - 2% IN SALES
  40. 40. ONLY 14% TRUST ADS.
  41. 41. So… if there are almost 3 billion searches performed on Google each month…
  42. 42. …AND 10% INFLUENCE THEPURCHASING POWER OF THE OTHER 90%
  43. 43. …AND 91% ARE LIKELY TO BUY ON RECOMMENDATION:
  44. 44. Then thisSocial Networkingthing should be a pet project
  45. 45. so there you have it…
  46. 46. exploring visibility in the marketplace
  47. 47. For the full version of this presentation Please contact us Banker’s U is a training branch of John DeGaetano Productions Training – Marketing – Consulting 707-338-2886Copyright All Rights Reserved
  48. 48. Spotlight on New Plays John DeGaetano Productions Licensing available or other considerations Visit our Website: johndegaetanoproductions.com Amazon Author Page: amazon.com/author/johndegaetano

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