Banker's U Reinventing Your Business Plan

Reinventing Your Business Plan in a Changing Environment Banker’s U Training Marketing Consulting www.bnkrsu.com 707-658-2000

This image is a mosaic of people and companies. Although we can’t see exactly what they’re doing in each individual frame, their change in image can change the entire look of the overall picture.

Obviously business challenges are different than say 20 or even 5 years ago. It can be said that we’re still using, in some cases, the same model for our businesses and expecting different results. Gone are the days of an employee working for one company for 35 years. In addition, corporate futures and the ability to adapt to stalls in growth and remain creative will be their most important missions for survival. Like it or not the world economy is changing fundamentally

Business Development Skills Roadmap To Overcoming Obstacles

It’s difficult to foresee and head off stalls in business

So in a changing environment there are a few things businesses must get right when business development comes to a stand still

Most managers are oblivious to the early signs.

Aside from what you hear in the news…

The biggest setback companies face comes into play from the economical alternative challenges of competitors or current market conditions.

A company whose product or service remains popular finds no reason to change however innovation lies lurking and strength can turn to stand still.

89% Mapping Internal Factors - Within Management Control 61% STRATEGIC PLAN 28% ORGANIZATIONAL

The Four things a service business must get right

When Business Development comes to a Stand Still

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The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build your organization’s identity among peers, members, employees, or vendors.

First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or requesting your service.

You can compile a mailing list from business reply cards, customer information sheets, business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company.

If you explore the Publisher catalog, you will find many publications that match the style of your newsletter.

Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish the newsletter and its length. It’s recommended that you publish your newsletter at least quarterly so that it’s considered a consistent source of information. Your customers or employees will look forward to its arrival.

Business Development Skills Roadmap To Overcoming Obstacles Banker’s U Specifically Designed Universe for Community Banks, Credit Unions and Small Retail Banks Banker’s U is... The retail bank Training, Marketing and Consulting resource for building profitability, client relationships, employee retention and performance strategies. We “ ignite potential ” by delivering expert guidance and tools in a broad spectrum of retail applications including sales training, employee development, marketing strategies – implementation along with delivery, management development and innovative revenue building ideas. A specifically designed universe… so to speak - is tailored to your goals to suit your program needs. Have a special project? We’re flexible and cost effective. In fact, we’re over 33% less costly in most cases than your average skilled employee to retain. Outsource specialized projects, reduce overhead, increase flexibility and free up management time… Create solutions and enhance total performance with Bankers U. 3% Unclear directional goals 19% Talent skills gap and lack of training rsonnel 2% Tackling organizational design Overcoming Obstacles 4% Poor motivation and/or incentive 9% Unrealistic strategic design/model 11% Slow redevelopment to market 2% Voluntary slowdown by management 24% Competitor price or adjustments 10% Operational flaws and obstacles 5% Disruption or improper distribution channel 11% External Factors - Out of Management Control 11% ON THE OUTSIDE 6% Changes in economy 4% Federal regulatory or policy revisions 1% Demographic market changes Banker’s U Direct Line: 707-658-2000 Email us at:: info@bnkrsu.com Visit us: www.bnkrsu.com

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Reviewing Your Plan

Another major challenge is in the talent skills or lack of training of your employees. As a reflection of your company are they sending the right message? Do you have “low cost” tactic or resource to tackle this as an obstacle?

Other development factors can include an unrealistic or out of touch strategic plan or model.

Also contributing to slowness can be marketing’s development, creativeness or interchange in relation to the market .

Reinventing…

While these signs may take a while to see, recovery plans are far more crucial to implement in the early stages than over time.

Whatever your concerns may be…

It’s important to review and/or possibly reinvent your business plan either internally or by a skilled independent professional by your side to evaluate development issues and help you assess or plan a new roadmap to overcoming or avoid specific breakdowns.

A closer look…

Consumer behavior is the focal point of branding, and experts say brand or marketing specifics can dramatically increase the perceived value in an existing product or service and effectively rejuvenate growth.

The key for business owners who want to reinvent their companies is to understand what their businesses do exceptionally well and communicate that message distinctively and consistently over all media, from advertising and Web development to special events and trade shows, etc.

And… overcoming the obstacles

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At Your Service... We want to help you cost effectively tackle your next training, project or marketing program. Please give us your feedback below. Please detach card here and return 61% STRATEGIC PLAN Overcoming Obstacles 9% Unrealistic strategic design/model 11% Slow redevelopment to market 2% Voluntary slowdown by management 24% Competitor price or adjustments 10% Operational flaws and obstacles 5% Disruption or improper distribution channel

Unrealistic strategic design/model

Inconsistent research

Misperceived market

Diversification in plan

Slow redevelopment to market

Inadequate department personnel

Insufficient timing

Voluntary slowdown by management

Project funding

Competitor price or adjustments

A value shift

Recent innovations

Operational flaws and obstacles

In plannned delivery

Changes in technology or flow

Disruption or improper distribution channel

Consumer shift or dependence

Cost of delivery, etc

What is in Management Control? Research *Based in part on research team case studies and comprehensive analysis of growth in stalled Fortune 500 type-sized companies .

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At Your Service... We want to help you cost effectively tackle your next training, project or marketing program. Please give us your feedback below. Please detach card here and return 28% ORGANIZATIONAL 3% Unclear directional goals 19% Talent skills gap and lack of training personnel 2% Tackling organizational design Overcoming Obstacles 4% Poor motivation and/or incentive

Unclear directional goals

Little or lack of decision making

Breakdown in communications

Dysfunctional team

Talent skills gap

Lack of training

Few experience based employees

Loss of performers

Poor motivation and/or incentive

Teamwork non-existent

Lack of awards in recognition

Disruptive employee(s)

Tackling organizational design

Inflexible in execution

Inconsistent review by management

Next …

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At Your Service... We want to help you cost effectively tackle your next training, project or marketing program. Please give us your feedback below. Please detach card here and return Overcoming Obstacles 11% ON THE OUTSIDE 6% Changes in economy 4% Federal regulatory or policy revisions 1% Demographic market changes Out of Management Control

Changes in economy

Confidence levels

Current needs base for product or service

Federal regulatory or policy revisions

Affecting product or service structure

Due to legal actions

Demographic market changes

Change in target base

Market saturation

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At Your Service... We want to help you cost effectively tackle your next training, project or marketing program. Please give us your feedback below. Please detach card here and return 89% Mapping Internal Factors - Within Management Control 61% STRATEGIC PLAN 28% ORGANIZATIONAL 3% Unclear directional goals 19% Talent skills gap and lack of training personnel 2% Tackling organizational design Overcoming Obstacles 4% Poor motivation and/or incentive 9% Unrealistic strategic design/model 11% Slow redevelopment to market 2% Voluntary slowdown by management 24% Competitor price or adjustments 10% Operational flaws and obstacles 5% Disruption or improper distribution channel 11% External Factors - Out of Management Control 11% ON THE OUTSIDE 6% Changes in economy 4% Federal regulatory or policy revisions 1% Demographic market changes

So what is the bottom line?

Whether you choose a reinvention strategy or not, you will;

Need to closely monitor your results and trends in a shifting environment.

Or - obtain a company-wide commitment to a possible change and a willingness to redefine your business.

Develop new strategies for supply management, product/service innovations, and customer targeting that helps you think outside the box of conventional, 20th-century approaches to business planning.

Locate varied new sources of growth and revenue for your organization.

Transform the organization from best product to total customer solutions.

Review what is important to your business and makes you stand out.

It’s amazing what happens when you talk to your customers and what may be their “new” needs.

Identify and prioritize the fundamental set of tasks that you will need to execute in order to move to a customer-centric strategy and serve your customers in the most creative way.

Your company can then reemerge as a new and improved organization - one better prepared to compete and grow in the next century.

More of the bottom line…

Reinventing Your Business Plan

Re-Vision of your business

Possible revised product or service - proposed “new” features and/or benefits

What pain does your product or service solve for the customer in this economy?

Has your target market and size of your market changed?

Review primary new and old competitors and their up to date competitive advantage

Pricing strategy in a downed economy…

What does management team and advisors bring to the table?

How do you plan to fund your venture?

New costs and cash flow projections - How does it translate to profits?

… Exit strategy

Summary

Working Together!

About Us

Banker’s U is the retail bank Training, Marketing and Consulting resource for building profitability, employee retention and performance strategies

Consultants all have several years of “hands on” retail banking and operations experience. We come packed with knowledge, wisdom and objectivity… our collective experience spans every area of retail banking.

Because of this background, we are able to bring real world practical solutions to our clients – provide strategies, training, tactics and implementation plans that are actionable and will lead directly to improved profits