social networking basics (1) jan 20, 2009 update this presentation has been viewed about 180+ times on slideshare since first posted in dec 08 this update includes a new appendix on page 30

http://creativecommons.org/licenses/by/3.0/us/ Since these materials discuss the topic of social networking, this presentation itself is subject to a social networking exercise to better illustrate the implications of related trends. Draft slides were first available in the open document format. The most recent version for PowerPoint can be downloaded from slideshare.net/jdefrancisco/ Please note that this talk refers to a variety software applications, products and services for illustration purposes only which does not imply any kind of endorsement. The slides also feature some pictures made available by their authors on Flickr under the same kind of attribution license. Slides 22, 23 and 24 depict concepts I have been involved in at Alcatel-Lucent, my current employer. They are, therefore, subject to company policies which can be different from the above licensing terms. Please email [email_address] if interested in using any of those charts. “ Screen shot” source pix credit: http://www.flickr.com/photos/smanography/3073414449/

social networking in plain English http://www.commoncraft.com/video-social-networking http://www.flickr.com/photos/mkeefe/1457984966/ http://www.flickr.com/photos/kriegsman/663122857/

http://www.flickr.com/photos/kevinmarks/2236610855/ social networking basics (1) case #1a: casual mobile user (sender) page 05 case #1b: desktop user (receiver) page 08 case #2: syndication (viral distribution) page 10 case #3a: social networking (facebook) page 12 case #3b: professional networking (linkedin) page 15 case #4: measuring (basic metrics) page 19 case #5: do more (flock, ning) page 23 case #5: next gen experiences page 26 appendix: make history page 30 backup: additional discussion topics page 34 discussion outline:

Case #1a: casual mobile user The user texts an update and takes a picture with a mobile phone. He/she opts to share location information jointly with the text update and the picture. User generated content, UCG, becomes immediately available to online users. http://www.flickr.com/photos/edans/1526393678/

1 2 3 a b

http://www.youtube.com/watch?v=KhhId_WG7RA iphone.iusethis.com/screenshot/iphone/loopt.png

Case #1b: desktop user User #2 views the update on a PC screen. He/she types a comment regarding user #1's picture and chooses to further share this on other popular social networking services. http://www.flickr.com/photos/mauren/2313077078/

Case #2: syndication User #1's update is automatically posted on a blog. The blog can be viewed by both mobile and desktop users. http://www.flickr.com/photos/bettyx1138/1340848303/

Case #3a: facebook The user's facebook profile can be accessed on desktop and mobile screens. Facebook displays not only the user's “network” but also preferred products and services. http://www.flickr.com/photos/jakecaptive/1483735132/

Case #3b: professional networking Linkedin displays not only the user's “professional network” but also group memberships. Matchmaking features to help users further expand their social networks. Messaging services are also common to social networking tools. Xobni taps into your email and social networking services such as Linkedin. LeverageSoftware delivers social networking solutions for businesses http://www.flickr.com/photos/oxfam/2087484701/

profile presentations blog feed messaging advertisement selected connections communities (groups) recommendations search for related profiles

http://networkcafe.leveragesoftware.com /

Case #4: measurable The reach of the update depicted in use case #1 can be measured in terms of eyeballs, impressions, clicks, connections (social graphs)… just to name a few metrics. http://www.flickr.com/photos/7539598@N04/3023548025/

23 250+ 140,000+ 400+

http://www.flickr.com/photos/porternovelli/2587018053/in/set-72157611254059843/ http://flickr.com/photos/adactio/2779135841/

Case #5: do more Enjoy service aggregation (social browser) and create your own social network http://www.flickr.com/photos/smithsonian/2550462349/

twitter youtube facebook http://www.flock.com/supported-services wordpress

Case #6: next gen experience Semantic mashups, widgets, unified communications, mobile internet devices, and access to mobile broadband deliver new user experiences. http://www.flickr.com/photos/leafwoodfurry/731151019/

http://www.alcatel-lucent.com/enrich/v2i22008/article_c1a3.html?l=en

http://alcatel-lucent.blip.tv/#1566214

appendix: make history social networking, augmenting public events, user generated content, social media, citizen journalism, live streaming and shared experiences… http://www.flickr.com/photos/inauguration/sets/72157612442120396 /

social networking and history in the making (2)

social networking and history in the making (3)

social networking and history in the making (1)

social networks : discussion topics backup charts http://www.flickr.com/photos/wili/284084730/

Widgets: lightweight applications MoSoSo: mobile social software Status: updates and context (e.g. microblogging, presence, location) Multimedia: copyrighted, open source and user generated content Mashup: blending content + data from different sources discussion topics 2.0 services: cross platform and browser enabled Content sharing: media, files social bookmarking linking, embedding short / mid / long tail content Metadata: tagging, annotation Social media: comments polling and rankings recommendations

Syndication: rss, really simple syndication atom Multiscreen: mobile pc tv other... API: application programming interfaces P2P: peer to peer discussion topics Persona: user profiles, privacy settings Social graph: friends, friends of friends... roles and relationships contacts, contacts of contacts... roles and relationships recommendations and matchmaking User data: networks, preferences, patterns, behaviors... analytics Network effects: services, applications, widgets, mashups

twitter update - microblogging reference source – linking presentation - embedding click to call/im/chat/share - presence badges - links to other services visitors with comments visitor comment form map with info on events - mashup http://consultaglobal.wordpress.com/2008/12/15/keeping-up-with-my-social-networks/

http://www.slideshare.net/jdefrancisco/