Mind Xchange2010 Game Changers Jose Slideshare

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Presentation on emerging trends in the mobile broadband market and IID's ideation tools.

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Mind Xchange2010 Game Changers Jose Slideshare

  1. 1. The game changers Jose de Francisco Ideation, Incubation & Demonstrations Solutions & Technology Introduction Dept. Alcatel-Lucent http://www- lte.alcatel-lucent .com/ June 7, 2010 http://www.frost.com/prod/servlet/cpo/203147371
  2. 2. This presentation complies with Alcatel-Lucent’s policy on public discourse. References to third party names and content are provided for discussion and illustration purposes only and, therefore, do not constitute endorsement.
  3. 4. mobile broadband + cloud computing moore’s law + usability powerful ubiquitous All Rights Reserved © Alcatel-Lucent 2010
  4. 5. dimensions capacity speed efficiency cost portability operability interactivity productivity affordability moore’s law usability = + All Rights Reserved © Alcatel-Lucent 2010
  5. 6. All Rights Reserved © Alcatel-Lucent 2010 = +
  6. 8. “ Daddy, why do people make gigantic phones that are even bigger than a face?” :-)
  7. 9. concept research All Rights Reserved © Alcatel-Lucent 2010
  8. 10. concept research All Rights Reserved © Alcatel-Lucent 2010
  9. 11. concept research All Rights Reserved © Alcatel-Lucent 2010
  10. 12. concept research All Rights Reserved © Alcatel-Lucent 2010
  11. 13. concept research All Rights Reserved © Alcatel-Lucent 2010
  12. 14. concept research All Rights Reserved © Alcatel-Lucent 2010
  13. 15. concept research All Rights Reserved © Alcatel-Lucent 2010
  14. 16. <ul><li>user centered design </li></ul><ul><li>- quality of experience metrics </li></ul><ul><li>human factors engineering </li></ul><ul><li>eco-friendly </li></ul><ul><li>predictive analytics </li></ul><ul><li>semantic web </li></ul><ul><li>aware & self optimizing networks </li></ul><ul><li>network as OS </li></ul><ul><li>hybrid clouds </li></ul><ul><li>browser’s web app runtime enviro </li></ul><ul><li>open innovation </li></ul><ul><li>machine generated mashups </li></ul><ul><li>lead user generated apps </li></ul><ul><li>internet of things </li></ul><ul><li>machine to machine </li></ul><ul><li>augmented reality </li></ul><ul><li>mobile sensing networks </li></ul><ul><li>smart edge </li></ul><ul><li>social graph, media, apps </li></ul><ul><li>network effects </li></ul><ul><li>mid tail, discoverability </li></ul>game changers All Rights Reserved © Alcatel-Lucent 2010
  15. 17. value migration & business model innovation All Rights Reserved © Alcatel-Lucent 2010
  16. 19. http://www.flickr.com/photos/cogdog/3312723241/ http://en.wikipedia.org/wiki/Seneca_the_Younger http://en.wikipedia.org/wiki/Necker_Cube “ Luck is what happens when preparation meets opportunity.” Seneca
  17. 20. paradigm shift: user centered design is paramount paradox: the more we humanize technology: the more mechanical things become and the more intrusive revenue per eyeball sharing more All Rights Reserved © Alcatel-Lucent 2010
  18. 21. All Rights Reserved © Alcatel-Lucent 2010
  19. 22. a/b QoE comparison testing All Rights Reserved © Alcatel-Lucent 2010
  20. 24. ideation All Rights Reserved © Alcatel-Lucent 2010
  21. 25. 1 trend mapping All Rights Reserved © Alcatel-Lucent 2010
  22. 26. 2 radar screen All Rights Reserved © Alcatel-Lucent 2010
  23. 27. 3 defining personas and gear All Rights Reserved © Alcatel-Lucent 2010
  24. 28. 4 demonstrating concepts 5+ year projection All Rights Reserved © Alcatel-Lucent 2010
  25. 29. concept research All Rights Reserved © Alcatel-Lucent 2010
  26. 30. concept research All Rights Reserved © Alcatel-Lucent 2010
  27. 31. All Rights Reserved © Alcatel-Lucent 2010
  28. 32. Q & A
  29. 33. thanks! backup charts > http://www- lte.alcatel-lucent .com/
  30. 34. http://www.ideo.com/images/uploads/work/case-studies/pdfs/IDEO_HCD_ToolKit_Complete_for_Download.pdf
  31. 35. http://radywire.files.wordpress.com/2007/08/organizational-behavior.jpg

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