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Mind Xchange2010 Game Changers Jose Slideshare

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Presentation on emerging trends in the mobile broadband market and IID's ideation tools.

Presentation on emerging trends in the mobile broadband market and IID's ideation tools.

Published in: Technology, Design

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  • 1. The game changers Jose de Francisco Ideation, Incubation & Demonstrations Solutions & Technology Introduction Dept. Alcatel-Lucent http://www- lte.alcatel-lucent .com/ June 7, 2010 http://www.frost.com/prod/servlet/cpo/203147371
  • 2. This presentation complies with Alcatel-Lucent’s policy on public discourse. References to third party names and content are provided for discussion and illustration purposes only and, therefore, do not constitute endorsement.
  • 3.  
  • 4. mobile broadband + cloud computing moore’s law + usability powerful ubiquitous All Rights Reserved © Alcatel-Lucent 2010
  • 5. dimensions capacity speed efficiency cost portability operability interactivity productivity affordability moore’s law usability = + All Rights Reserved © Alcatel-Lucent 2010
  • 6. All Rights Reserved © Alcatel-Lucent 2010 = +
  • 7.  
  • 8. “ Daddy, why do people make gigantic phones that are even bigger than a face?” :-)
  • 9. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 10. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 11. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 12. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 13. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 14. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 15. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 16.
    • user centered design
    • - quality of experience metrics
    • human factors engineering
    • eco-friendly
    • predictive analytics
    • semantic web
    • aware & self optimizing networks
    • network as OS
    • hybrid clouds
    • browser’s web app runtime enviro
    • open innovation
    • machine generated mashups
    • lead user generated apps
    • internet of things
    • machine to machine
    • augmented reality
    • mobile sensing networks
    • smart edge
    • social graph, media, apps
    • network effects
    • mid tail, discoverability
    game changers All Rights Reserved © Alcatel-Lucent 2010
  • 17. value migration & business model innovation All Rights Reserved © Alcatel-Lucent 2010
  • 18.  
  • 19. http://www.flickr.com/photos/cogdog/3312723241/ http://en.wikipedia.org/wiki/Seneca_the_Younger http://en.wikipedia.org/wiki/Necker_Cube “ Luck is what happens when preparation meets opportunity.” Seneca
  • 20. paradigm shift: user centered design is paramount paradox: the more we humanize technology: the more mechanical things become and the more intrusive revenue per eyeball sharing more All Rights Reserved © Alcatel-Lucent 2010
  • 21. All Rights Reserved © Alcatel-Lucent 2010
  • 22. a/b QoE comparison testing All Rights Reserved © Alcatel-Lucent 2010
  • 23.  
  • 24. ideation All Rights Reserved © Alcatel-Lucent 2010
  • 25. 1 trend mapping All Rights Reserved © Alcatel-Lucent 2010
  • 26. 2 radar screen All Rights Reserved © Alcatel-Lucent 2010
  • 27. 3 defining personas and gear All Rights Reserved © Alcatel-Lucent 2010
  • 28. 4 demonstrating concepts 5+ year projection All Rights Reserved © Alcatel-Lucent 2010
  • 29. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 30. concept research All Rights Reserved © Alcatel-Lucent 2010
  • 31. All Rights Reserved © Alcatel-Lucent 2010
  • 32. Q & A
  • 33. thanks! backup charts > http://www- lte.alcatel-lucent .com/
  • 34. http://www.ideo.com/images/uploads/work/case-studies/pdfs/IDEO_HCD_ToolKit_Complete_for_Download.pdf
  • 35. http://radywire.files.wordpress.com/2007/08/organizational-behavior.jpg