IID Lead User Research University Collaboration Project

digital natives
lead user research
university collaboration project
-preliminary discussions-
+1 630 713 5930 jdefrancisco@alcatel-lucent.com 19 sep 09
- this document is provided for discussion purposes for the market research class at North Central -

ideation workshops
early trend spotting & emerging tech
conceptualization
incubation of emerging technologies
demonstrations
technical
project mgmt
Helen
John
Jose
Kate
Marci
Sathya

Intro to LTE
LTE (Long Term Evolution) will enable networks to offer the higher data throughput to mobile terminals needed in order to deliver new and advanced mobile broadband services.
The primary objectives of this network evolution are to provide
these services with a quality at least equivalent to what an end-user
can enjoy today using their fixed broadband access at home, and to
reduce operational expenses by means of introducing flat IP
architecture.
http://www-lte.alcatel-lucent.com/locale/en_us/downloads/brochure_Alcatel-Lucent_LTE_overview.pdf

LTE
8 minute video on the user experience
http://alcatel-lucent.blip.tv/#1566214

LTE
Higher QoE, the quality of the end user’s experience
http://www-lte.alcatel-lucent.com/locale/en_us/downloads/brochure_Alcatel-Lucent_LTE_overview.pdf

cloud computing
“PCs can be clunky and difficult to maintain. They’re slow to start up and prone to crashing, wiping out precious files and photographs.”
“They are perennially vulnerable to virus attacks and require frequent upgrades. And if you lose your laptop, or worse, it’s stolen, you lose not only your machine but everything stored in its circuitry that’s not backed up — those files, contacts, e-mail messages, pictures and videos.”
“But what if a computer were nothing more than an Internet browser — a digital window pane onto the Web?”
“You could forget about all the software that now powers your computer and everything it does.”
“All of those functions would be done through the Web. And none of the information that’s now inside your computer would be there anymore. Instead, it would all be on the cloud of connected computers that is the Internet.”
http://www.nytimes.com/2009/07/12/weekinreview/12helft.html

about rich media and mobile clouds…
http://www.alcatel-lucent.com/enrich/v2i22008/article_c1a3.html?l=en

LTE
http://lte.alcatel-lucent.com/
http://lte.alcatel-lucent.com/#/page/buzz

LTE
Realizing both cost and network efficiences
http://consultaglobal.wordpress.com/2009/05/29/mobile-operator-smart-pipes-and-applications-2/

LTE

Project proposal
Product: mobile broadband services – LTE
Market segment: millennials- digital natives
Research focus: the end user experience
first person insights: your own behaviors
third person insights: survey of “lead users”
Deliverables: report documenting emerging trends and providing qualitative and qualitative insights
executive presentation

about user centric engineering and innovation…
Lead user innovation refers to innovation by consumers and end users, rather than suppliers. Eric von Hippel (von Hippel 1986) of MIT and others observed that many products and services are actually developed or at least refined, by users, at the site of implementation and use. These ideas are then moved back into the supply network.
Participatory design is an approach to design that attempts to actively involve the end users in the design process to help ensure that the product designed meets their needs and is usable.
http://en.wikipedia.org/wiki/User_innovation
http://en.wikipedia.org/wiki/Participatory_design

- this document is provided for discussion purposes -

IID Lead User Research University Collaboration Project

by Jose de Francisco on Jan 10, 2010

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IID Lead User Research University Collaboration Project — Presentation Transcript