IID Lead User Research University Collaboration Project

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This is a high level intro to LTE, which I delivered as part of a class discussion with market research students at North Central College in Naperville, Illinois.

This is a high level intro to LTE, which I delivered as part of a class discussion with market research students at North Central College in Naperville, Illinois.

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  • 1. digital natives
    lead user research
    university collaboration project
    -preliminary discussions-
    +1 630 713 5930 jdefrancisco@alcatel-lucent.com 19 sep 09
    - this document is provided for discussion purposes for the market research class at North Central -
  • 2. ideation workshops
    early trend spotting & emerging tech
    conceptualization
    incubation of emerging technologies
    demonstrations
    technical
    project mgmt
    Helen
    John
    Jose
    Kate
    Marci
    Sathya
  • 3. Intro to LTE
    LTE (Long Term Evolution) will enable networks to offer the higher data throughput to mobile terminals needed in order to deliver new and advanced mobile broadband services.
    The primary objectives of this network evolution are to provide
    these services with a quality at least equivalent to what an end-user
    can enjoy today using their fixed broadband access at home, and to
    reduce operational expenses by means of introducing flat IP
    architecture.
    http://www-lte.alcatel-lucent.com/locale/en_us/downloads/brochure_Alcatel-Lucent_LTE_overview.pdf
  • 4. LTE
    8 minute video on the user experience
    http://alcatel-lucent.blip.tv/#1566214
  • 5. LTE
    Higher QoE, the quality of the end user’s experience
    http://www-lte.alcatel-lucent.com/locale/en_us/downloads/brochure_Alcatel-Lucent_LTE_overview.pdf
  • 6. cloud computing
    “PCs can be clunky and difficult to maintain. They’re slow to start up and prone to crashing, wiping out precious files and photographs.”
    “They are perennially vulnerable to virus attacks and require frequent upgrades. And if you lose your laptop, or worse, it’s stolen, you lose not only your machine but everything stored in its circuitry that’s not backed up — those files, contacts, e-mail messages, pictures and videos.”
    “But what if a computer were nothing more than an Internet browser — a digital window pane onto the Web?”
    “You could forget about all the software that now powers your computer and everything it does.”
    “All of those functions would be done through the Web. And none of the information that’s now inside your computer would be there anymore. Instead, it would all be on the cloud of connected computers that is the Internet.”
    http://www.nytimes.com/2009/07/12/weekinreview/12helft.html
  • 7. about rich media and mobile clouds…
    http://www.alcatel-lucent.com/enrich/v2i22008/article_c1a3.html?l=en
  • 8. LTE
    http://lte.alcatel-lucent.com/
    http://lte.alcatel-lucent.com/#/page/buzz
  • 9. LTE
    Realizing both cost and network efficiences
    • http://consultaglobal.wordpress.com/2009/05/29/mobile-operator-smart-pipes-and-applications-2/
  • LTE
    http://lte.alcatel-lucent.com/
  • 10.
  • 11. Project proposal
    Product: mobile broadband services – LTE
    Market segment: millennials- digital natives
    Research focus: the end user experience
    first person insights: your own behaviors
    third person insights: survey of “lead users”
    Deliverables: report documenting emerging trends and providing qualitative and qualitative insights
    executive presentation
  • 12. about user centric engineering and innovation…
    Lead user innovation refers to innovation by consumers and end users, rather than suppliers. Eric von Hippel (von Hippel 1986) of MIT and others observed that many products and services are actually developed or at least refined, by users, at the site of implementation and use. These ideas are then moved back into the supply network.
    Participatory design is an approach to design that attempts to actively involve the end users in the design process to help ensure that the product designed meets their needs and is usable.
    http://en.wikipedia.org/wiki/User_innovation
    http://en.wikipedia.org/wiki/Participatory_design
  • 13. - this document is provided for discussion purposes -
    http://lte.alcatel-lucent.com/