Emerging Trends And Vision Jose De Francisco Alcatel Lucent October 2008

emerging trends shaping demand for multimedia services application concept research project introduction, october 08

about… watch this talk: http://www.contentinople.com/webinar.asp?webinar_id=28875 josé de francisco lópez [email_address] market development director emerging and next generation wireless technologies small print… this presentation portrays Alcatel-Lucent research on application concepts with the only exception of Tikitag, which is an actual product recently launched by our ventures group (see page 7) these materials include references to third party products such as the devices captured on page 5 that are not part of Alcatel-Lucent’s product and services portfolio; the same applies to references to specific brands such as Amazon, Contentinople, Facebook, Lego, Logitech, OQO and Pownce, which are mentioned for illustration and discussion purposes only the webinar this presentation was part of is available from Contentinople, a Light Reading website covering the rise of the digital media industry

a user centric vision always in synch any screen anywhere always on any media always in touch

basic user centric requirements

usability, simplicity & ease of content discovery

new devices and multiple screens

younger generations of ‘social’ content centric users

context aware applications and networks

ubiquitous access to broadband

engaging rich media applications and business models

portability and multiscreen strategies

network intelligence enabling higher QoE for media

value chains and mutually beneficial ecosystems

let’s discuss some of the trends shaping a growing demand for content:

usability and ease of content discovery the service & content delivery environment should let users manage their clout in the cloud Immersive & unified control room Next gen semantic browsers

new devices and multiple screens formats, form factors, screens and consumption contexts will further grow and diversify

younger generations of users users of sophisticated Internet technologies are getting younger and younger Customizable & programmable educational robot Educational content User generated content Video calling More buddies World wide classrooms Robot kit : Lego Robotics Invention System - Mindstorms, OQO, Logitech Internet Camera. p l a y & l e a r n

context awareness connecting online applications with real-world objects 1 2

Move an NFC enabled device in front of the painting

Receive relevant content on Leonardo’s masterpiece

Add social bookmarking, and upload your two cents to share what you think with others

Objects interacting with PCs and other devices

ubiquitous access to broadband emerging UIs and 2.0 apps rely on ubiquitous broadband access to services & content

rich media applications and business models a rich media experience enables higher engagement levels and new business models http://www.alcatel-lucent.com/enrich/v2i22008/article_c1a3.html?l=en

portability and multiscreen strategies